Zainuddin Mohamed
Senior Manager Hub Development
21 Jalan Memanda 12, Taman Dato' Ahmad Razali, Ampang
Summary
An experienced travel industry professional with a demonstrated history of working in the airlines / aviation / travel industry. Strong drive in Sales and Marketing. Skilled in Negotiation, Business Planning, Operations Management and Business Development. Strong Sales professional with a Bachelor of Arts (BA) focused in Accounting & Finance from University of the West of England, Bristol UK
Overview
26
26
years of professional experience
2
2
years of post-secondary education
Work History
Senior Manager Hub Development
Malaysia Airports Holdings Berhad
Sepang
12.2017 - Current
- Undertake market research and develop airline business cases.
- Identify new opportunities for business/revenue.
- Identify and research new potential airlines/routes and their needs.
- Help Malaysia Airports achieve its growth and revenue targets
- Evaluating the feasibility of new routes for the airport.
- Manage the relationships with our existing Airline partners
- Liaising and presenting business cases to new and existing airlines
- A single point of contact for Malaysia Airports' Commercial and Operation divisions, Airline partners as well as external stakeholders such as national tourism office and regulatory bodies
Country Manager Malaysia
Oman Air
Kuala Lumpur
10.2014 - 04.2017
- Responsible for the strategic direction of the Malaysia's sales team by defining the optimal way to increase sales through consumer and travel trade directed promotional activities and strategic collaborations.
- Structure and implement sales plans to optimize Oman Air's revenue and presence in the market for key/strategic/national accounts, in close collaboration with head office and regional stakeholders.
- Improve focus and alignment of key distribution channels with Oman Air's distribution strategy.
- Formulate and implement B2B strategies with the sales team to maximize revenue from existing accounts and drive revenue streams from new business.
- Collaborate with stakeholders in head office and region to develop short/medium term local sales incentives strategy.
- Responsible for delivering targets and KPI for the Malaysia's sales team.
- Monitor and provide feedback to stakeholders on competitor pricing and promotional activity.
- Maintain high level relationships with key industry bodies, diplomatic missions, governments and local airport authority.
- Ensure Oman Air has optimal presence in sales campaigns and public events in Malaysia, gathering market intelligence and sales leads for distribution to relevant stakeholders.
- Responsible for implementation and adherence to groups policies and procedures that are developed in consultation with head office.
- Provides sales leadership by crafting strategic plans and objectives for sales team members.
- Oversee and supervise employees. Direct daily activities, recruit, train, develop and discipline to ensure a high standard of service delivery.
Regional Manager Sarawak & Head, Aviation Security
MASwings
Kuching
11.2009 - 11.2011
- Generating Passenger Revenues through effective sales strategies and promotion
- Maintain/enhance relations with local stakeholders including state and Federal government.
- Ensure compliance to Safety & Security standards set by the Civil Aviation Authority of Malaysia
Area Manager France, Spain & Portugal
Malaysia Airlines
Paris
04.2004 - 11.2009
- Generating Passenger Revenues through effective sales strategies and promotion.
- Represent Malaysia Airlines in these countries and maintain/enhance relations with Corporate and Leisure accounts.
- Identifying new business opportunities and developing marketing strategies in the station
- Overseeing and supervising employees including directing daily
activities,recruitment, training to ensure a high standard of service delivery 5. - Budget - Contribute to the preparation of the Function / Department budget to ensure alignment with the approved set budget .
Area Manager Queensland
Malaysia Airlines
Brisbane
03.2003 - 04.2004
- Generating Passenger Revenues through effective sales strategies and promotion.
- Identifying new business opportunities and developing marketing strategies in the station
- Overseeing and supervising employees including directing daily activities, recruitment, training to ensure a high standard of service delivery.
- Budget - Contribute to the preparation of the Function / Department budget to ensure alignment with the approved set budget
Area Manager Western India
Malaysia Airlines
Mumbai
03.2001 - 03.2003
- Help Malaysia Airlines setting up its Operations in Mumbai.
- Generating Passenger Revenues through effective sales strategies and promotion.
- Accountable for the strategic direction of Malaysia Airlines' corporate, trade, leisure sales for the country.
- Budget - Contribute to the preparation of the Function / Department budget to ensure alignment with the approved set budget .
District Manager Bali
Malaysia Airlines
Denpasar
07.1997 - 03.2001
- Generating Passenger Revenues through effective sales strategies and promotion.
- Identifying new business opportunities and developing marketing strategies for Malaysia Airlines.
- Overseeing and supervising employees including directing daily activities, recruitment, training to ensure a high standard of service delivery
Education
Bachelor of Arts - Accounting & Finance
University of The West of England
Bristol, UK 09.1993 - 06.1995
Skills
Business planning
Timeline
Senior Manager Hub Development
Malaysia Airports Holdings Berhad
12.2017 - Current
Country Manager Malaysia
Oman Air
10.2014 - 04.2017
Regional Manager Sarawak & Head, Aviation Security
MASwings
11.2009 - 11.2011
Area Manager France, Spain & Portugal
Malaysia Airlines
04.2004 - 11.2009
Area Manager Queensland
Malaysia Airlines
03.2003 - 04.2004
Area Manager Western India
Malaysia Airlines
03.2001 - 03.2003
District Manager Bali
Malaysia Airlines
07.1997 - 03.2001
Bachelor of Arts - Accounting & Finance
University of The West of England
09.1993 - 06.1995
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