Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Khaled Hammam

International Business Executive / CEO
Shah Alam, Selangor

Summary

Dynamic executive with a proven track record at Burger King Malaysia, adept at driving strategic growth and enhancing operational efficiency. Skilled in forging regional relationships and maximizing profitability, I excel in consumer behavior analysis and brand management. Successfully led teams to achieve significant market expansion and operational milestones across diverse sectors.

Overview

35
35
years of professional experience

Work History

Chief Executive Officer

Ledco Professional Services
04.2009 - Current

- Leading operations in Malaysia providing freshly cooked, gourmet meals, delivered to the customers on daily basis. Ledco Operations Team, consisting of 280 team members, prepares over 4.5 million meals per year under the supervision of trainer chefs.

- We are the main caterer for international factories in Malaysia also we manage commercial buildings, Banks, International Schools and Hospitals.

- Our latest emerging milestone in Workers Camp Management, Integrated Facilities Management and Leading operations in Malaysia.

Director of Corporate Planning

Burger King Malaysia
04.2007 - 12.2009

Currently fulfilling three roles across the organization reporting directly to the Board of Directors


Major Responsibilities:

- Strategize future business under Cosmo Restaurants

- Responsible to oversee the three (3 departments)

- Management information system (MIS)

- Construction & Asset Management Service (CAMS)

- Human Resources (HR)

- Overseeing relationship with the Key International Brands and Landlord


Specific Responsibilities:

- Responsible to source for new brands (Local as well as Foreign) to managed by Cosmo Restaurants

- Conduct a feasibility studies (Market and Financial) to the board of directors & CEO the proposal for business expansion in selected market.

- Responsible to oversee the 3 departments

- Setting goals & objectives for the respective departments (KPI)

- Measure the respective department's performance from time to time

- Guide & coach the department heads to achieve the objectives given

Director of Operations

Burger King Malaysia
04.2001 - 12.2007
  • Reporting directly to the board of directors of the company.
  • Below are my Main Responsibilities:
  • STRATEGIC PLANNING: promote future profitable growth and setting strategic plans which meet the needs of the company.
  • OPERATING RESULTS: Achieve unit volumes, turnover, net profit, return on investment as budgeted, customer satisfaction targets, set a short term operations-by the timely preparation and regular updating of soundly-based plans, budget and projections.
  • DEVELOPMENT OF RESOURCES: Improve operational cost- effectiveness by ensuring the best deployed of materials, financial and human resources.
  • HUMAN RESOURCES MANAGEMENET: Uphold and improve the quality of continuity of the company management-by ensuring the sound recruitment, training and development of subordinates.
  • MONITORING AND CONTROL: Fulfill company objectives through the monthly review of performance against plan.
  • MANAGEMENT INFORMATION SYSTEMS: Improve revenue, profits and customer services and managerial control-by promoting Management information and accounting system.
  • FUTURE GROWTH: Provide for profitable growth-by ensuring the identifications sound analysis of new markets, products/services.

Country Manager

Burger King Bahrain
12.1999 - 01.2001
  • Plans, directs and controls the activities of the company to accomplish budgeted financial objectives in terms of cash operating profit, economic profit, and volume targets established by the Board
  • Establishes infrastructure to maximize returns on investment in relation to the invested funds, while ensuring that market demands are exceeded through superior sales service, production planning in order to meet the sales requirements, while increasing profitability and productivity.
  • Directs the development and preparation of short term and medium term plans and budgets based upon broad corporate goals and growth objectives. Recommends their adoption for approval.
  • Guides and directs the management team in the development, distribution, promotion, and sales of the Company’s products.
  • Develops and establishes operating policies consistent with board policies and objectives and ensuring their adequate execution. Appraises and evaluates the results of overall operations regularly and systematically in accordance with the established key performance indicators
  • Establishes long-range objectives and specifying the strategies and actions to achieve them.

Operations Consultant

Burger King Saudi Arabia
09.1993 - 11.1999

Operations Consultant of Burger King, Haagen Dazs and Missed Fields cookies Brands


  • Set up the first Burger King, Haagen Dazz and Ms Fields brand in Saudi Arabia under the Olayan group who is the master franchise of these brands in the Middle East and Africa.
  • Open 40 restaurants for Burger King and 5 restaurants of Haagen Dazz and 3 restaurants of Ms Fields within 5 years.
  • Subsequently expanded the brand in United Arab, Dubai setting up 10 restaurants in this area.
  • Set up the regional office of Hana International for purpose of expansion of the Burger King brand in Kuwait, Lebanon, Qatar, Oman, Bahrain, Egypt and Iraq.
  • In charge of sub-franchising the brands in Kuwait, Lebanon, Qatar, Oman, Bahrain, Egypt and Iraq.
  • Exit the market in year 2000 after successfully opened 110 restaurants of Burger King, Haagen Dazz and Ms Fields.

Export Manager

Al Abed Medical Equipments Company
09.1990 - 06.1993
  • In charge of importing and exporting medical and dental equipments from and into Egypt from German, Malaysia, Korea, USA, Spain.
  • Set up exhibitions for the brand in Hanover, Germany on annual basis to promote the brands and explore opportunity for new markets.

Education

Ph.D. - Business Management

Business Management
Egypt
04.2001 -

Bachelor of Science - Specializing in Geology

Cairo University
Cairo
04.2001 -

High School Diploma -

ACCA
Egypt
04.2001 -

Skills

- Ability to forge regional relationships, both with clients and stakeholders across countries

- Directs the business with the objective of providing maximum profit and return on invested capital; establishing short and medium term objectives, plans and policies

Represents the Company with its major customers and the public

- Extensive understanding of Consumer Behavior, Shopper Behavior and FMCG marketing in the EMA region, and Asia Pacific

- Vastly experienced in Consumer Behaviors, Brand Equity and Communication Development

- Proven results in a competitive, multi-tasking environment

- Successfully managed key Brands across the region

Accomplishments

SEMINARS / CLASSES CONDUCTED

- Merchandizing – Leveraging Your Turnover (conducted for Petronas)


- Mapping for Profit (conducted for Burger King Malaysia, Coca-Cola, Petronas)


- Equipment Workshop (conducted for Burger King Malaysia)


- Profit & Loss Class (conducted for Burger King Malaysia)


- Quality Hiring Program (conducted for Burger King Malaysia)


Awards Won @ Burger King – Year 2005

- First Place in Global PR Campaign – Star Wars in 2005.


Awards Won @ Burger King – Year 2004

- Best in Marketing Award Asia Pacific by Coca-cola.

- Asia Pacific Development Award in 2004
- Asia Pacific Best Franchisee Award in 2004


Petronas / Petrofac / Rapid PMC - 2016

- 1,000,000 Safe Manhours (Package 4)

In appreciation of contribution to achievement & keeping site LTI Free


Petronas / Petrofac / Rapid PMC - 2017

- 500,000 Safe Manhours (Package 4)

In appreciation of contribution to achievement & keeping site LTI Free

- 300,000 Safe Manhours (Package 4)

In appreciation of contribution to achievement & keeping site LTI Free

- BEST Performed Camp

In appreciation of contribution to achievement & keeping site LTI Free


Petronas / Petrofac / Rapid PMC - 2018

- 10,000,000 Safe Manhours (Package 4)

In appreciation of contribution to achievement & keeping site LTI Free


Petronas / Petrofac / Rapid PMC - 2019

- Outstanding Performance (Package 4)

In appreciation of contribution to achievement & keeping site LTI Free

Additional Information

SPECIAL ACHIEVEMENTS


Cost Control:

  • Incorporating effective ideas in controlling food and papers cost by stringent control & cost savings programs
  • Reducing Restaurant Development Cost by local sourcing and direct importation
  • Setting company own warehousing
  • Initiating on time profit and Loss thus results are evaluated timely
  • Good negotiation skills in acquiring best rental rates, free rental period and rental reductions.
  • Introducing programs to reduce controllable cost.
  • Sourcing for more cost effective raw materials globally and locally to instigate on cost reduction.


Staff Development:

  • Developing committed group of operations and head office team
  • Quality hiring of head office staffs
  • Developing programs for head office staff.
  • Strong managerial skills and manage to optimize staff strength into productivity.
  • Set up ‘Sports Club’ to improve the welfare and staff relations.


Restaurant Openings:

  • Upon joining in April 2001, They were 7 outlets.
  • 15 outlets were opened per year.
  • 1 outlet was closed and relocated to - reducing company loss, better sales, image and staff security.


Brand Awareness:

  • Created good brand awareness from promotions, signage.
  • Restaurants in prime locations, PR programs, sponsorships.
  • Relationship with Franchisor and other Franchisee.
  • Build good relationship and confidence with Burger King Corporation
  • Within Asia and Internationally and with setting good image for the other franchisees in the region.


Good Partnership:

  • Enhancing partnership with Petronas, Shell, Projet by building outlets in petrol stations and creating good relationship via joint promos
  • Enhancing partnership with major complexes by making
  • BK presence a value to major complex
  • Enhance partnership via providing training to giant Conglomerate like Petronas and securing AAA sites.
  • Build a very strong relations with local authority including Director General of JAKIM and Department of Veterinary Services.
  • Good deals Through strong negotiations:
  • Best contracts by incorporating marketing fund, free refill support,
  • incremental volume and Coke International fund.
  • Best JV projects with Nestle, McCains etc


Effective Operations Programs:

  • Quality Hiring Programs
  • Cosmo security Policy
  • Operations Standards Manual
  • Pictorial Equipment Manual
  • P&L programs


Business Developments:

  • Introducing new concepts of externals seatings
  • Expanding the business into breakfast, desserts and segment
  • Introducing new departments such as Corporate Communication,
  • Warehouse, Operations Audit , CAMS ( construction Asset Management System)that are aimed at complementing and improving the business
  • VIP programs
  • Family meals
  • BK Savers


Knowledge:

  • Able to provide seminar on all topics including operations, profitability, marketing
  • Well verse in all aspect of the business operations including operations,
  • Training, human resource, finance, purchasing, real estate, construction and marketing.

Timeline

Chief Executive Officer

Ledco Professional Services
04.2009 - Current

Director of Corporate Planning

Burger King Malaysia
04.2007 - 12.2009

Ph.D. - Business Management

Business Management
04.2001 -

Bachelor of Science - Specializing in Geology

Cairo University
04.2001 -

High School Diploma -

ACCA
04.2001 -

Director of Operations

Burger King Malaysia
04.2001 - 12.2007

Country Manager

Burger King Bahrain
12.1999 - 01.2001

Operations Consultant

Burger King Saudi Arabia
09.1993 - 11.1999

Export Manager

Al Abed Medical Equipments Company
09.1990 - 06.1993
Khaled HammamInternational Business Executive / CEO