Dynamic executive with a proven track record at Burger King Malaysia, adept at driving strategic growth and enhancing operational efficiency. Skilled in forging regional relationships and maximizing profitability, I excel in consumer behavior analysis and brand management. Successfully led teams to achieve significant market expansion and operational milestones across diverse sectors.
- Leading operations in Malaysia providing freshly cooked, gourmet meals, delivered to the customers on daily basis. Ledco Operations Team, consisting of 280 team members, prepares over 4.5 million meals per year under the supervision of trainer chefs.
- We are the main caterer for international factories in Malaysia also we manage commercial buildings, Banks, International Schools and Hospitals.
- Our latest emerging milestone in Workers Camp Management, Integrated Facilities Management and Leading operations in Malaysia.
Currently fulfilling three roles across the organization reporting directly to the Board of Directors
Major Responsibilities:
- Strategize future business under Cosmo Restaurants
- Responsible to oversee the three (3 departments)
- Management information system (MIS)
- Construction & Asset Management Service (CAMS)
- Human Resources (HR)
- Overseeing relationship with the Key International Brands and Landlord
Specific Responsibilities:
- Responsible to source for new brands (Local as well as Foreign) to managed by Cosmo Restaurants
- Conduct a feasibility studies (Market and Financial) to the board of directors & CEO the proposal for business expansion in selected market.
- Responsible to oversee the 3 departments
- Setting goals & objectives for the respective departments (KPI)
- Measure the respective department's performance from time to time
- Guide & coach the department heads to achieve the objectives given
Operations Consultant of Burger King, Haagen Dazs and Missed Fields cookies Brands
- Ability to forge regional relationships, both with clients and stakeholders across countries
- Directs the business with the objective of providing maximum profit and return on invested capital; establishing short and medium term objectives, plans and policies
Represents the Company with its major customers and the public
- Extensive understanding of Consumer Behavior, Shopper Behavior and FMCG marketing in the EMA region, and Asia Pacific
- Vastly experienced in Consumer Behaviors, Brand Equity and Communication Development
- Proven results in a competitive, multi-tasking environment
- Successfully managed key Brands across the region
SEMINARS / CLASSES CONDUCTED
- Merchandizing – Leveraging Your Turnover (conducted for Petronas)
- Mapping for Profit (conducted for Burger King Malaysia, Coca-Cola, Petronas)
- Equipment Workshop (conducted for Burger King Malaysia)
- Profit & Loss Class (conducted for Burger King Malaysia)
- Quality Hiring Program (conducted for Burger King Malaysia)
Awards Won @ Burger King – Year 2005
- First Place in Global PR Campaign – Star Wars in 2005.
Awards Won @ Burger King – Year 2004
- Best in Marketing Award Asia Pacific by Coca-cola.
- Asia Pacific Development Award in 2004
- Asia Pacific Best Franchisee Award in 2004
Petronas / Petrofac / Rapid PMC - 2016
- 1,000,000 Safe Manhours (Package 4)
In appreciation of contribution to achievement & keeping site LTI Free
Petronas / Petrofac / Rapid PMC - 2017
- 500,000 Safe Manhours (Package 4)
In appreciation of contribution to achievement & keeping site LTI Free
- 300,000 Safe Manhours (Package 4)
In appreciation of contribution to achievement & keeping site LTI Free
- BEST Performed Camp
In appreciation of contribution to achievement & keeping site LTI Free
Petronas / Petrofac / Rapid PMC - 2018
- 10,000,000 Safe Manhours (Package 4)
In appreciation of contribution to achievement & keeping site LTI Free
Petronas / Petrofac / Rapid PMC - 2019
- Outstanding Performance (Package 4)
In appreciation of contribution to achievement & keeping site LTI Free
SPECIAL ACHIEVEMENTS
Cost Control:
Staff Development:
Restaurant Openings:
Brand Awareness:
Good Partnership:
Effective Operations Programs:
Business Developments:
Knowledge: