Yuvika Gupta

Experienced marketing faculty and researcher with a strong focus on digital innovation, and consumer behavior. Adept at integrating academic research with real-world applications. Proven track record in securing research funding, publishing in top-tier journals, and mentoring aspiring entrepreneurs. Passionate about leveraging marketing insights to drive business growth and innovation.

*Gupta, Y., Khan, F.M. (2024). Role of artificial intelligence in customer engagement: a systematic review and future research directions. Journal of Modelling in Management.

*Gupta, Y., Khan, F.M, Kumar, A., Luthra, S. and Queiroz, M.M. (2023). Mobilisng big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities, The International Journal of Logistics Management, 35(2), 649-679.

*Goel, V., Unny, B. R., Shome, S., & Gupta, Y. (2023). Digital labour: a systematic literature review and bibliometric analysis. International Journal of Organizational Analysis.

*Khan, F. M., Khan, S. A., Shamim, K., Gupta, Y., & Sherwani, S. I. (2023). Analysing Customers’ Reviews and Ratings for Online Food Deliveries: A Text Mining Approach, International Journal of Consumer Studies.

*Khan, F. M., Singh, N., Gupta, Y., Kaur, J., Banik, S., & Gupta, S. (2022). A meta-analysis of mobile learning adoption in higher education based on Unified Theory of Acceptance and Use of Technology 3 (UTAUT3), Vision: The Journal of Business Perspective.

Impact of Fostering Community Participation in Achieving Sustainable Tourism Development, UoSM/SF2023/10, University of Southampton Malaysia in 2023-24.

• 2019, Best Researcher Award, IMS Unison University
• 2020, Best Researcher Award, IMS Unison University
• 2021, Best Researcher Award, IMS Unison University
• 2022, Best Researcher Award, Uttaranchal University
• 2023, Excellence Award in recognition of excellence in Teaching, University of Southampton Malaysia

The importance of local community engagement in achieving sustainable tourism presented in 3rd International Marketing Conference (iMarC III) 2024, hosted at the Indian Institute of Management Shillong, India.

Exploring the Relationships among Luxury Tourism, Community Development   and Sustainable Tourism Development presented in CESTour International   Conference 2024 "Navigating the Future of Sustainable Tourism", organized at Birla Institute of Management Technology, Greater Noida, India.

Semrush

· SEO Principles: An Essential Guide for Beginners

LinkedIn Learning

· How to Research and Write Using Generative AI Tool

Coursera

· Market Research and Consumer Behavior

· Digital Media and Marketing Principles

· Influencer Marketing Strategy

· Marketing Analytics

· Marketing in a Digital World

· Digital Media and Marketing Strategies