Yusmaizi Karim

Delivers comprehensive fintech and marketing solutions, streamlining financial operations, and enhancing market reach for broker bold prime businesses.

• Develop and execute integrated marketing strategies to enhance brand positioning and market presence.
• Oversee all marketing functions, including branding, digital marketing, advertising, promotions, and events.
• Lead the planning and execution of multi-channel campaigns across online and offline platforms.
• Manage the company's digital presence, including websites, social media platforms, email marketing, blogs, webinars, Meta, X, TikTok, Google Play Store, App Store, and Google Ads.
• Collaborate with cross-functional teams to support product launches, seasonal campaigns, and retail initiatives.
• Monitor and analyze market trends, competitor activities, and customer behavior to refine marketing strategies.
• Coordinate with external agencies, vendors, and media partners to ensure brand consistency, and execute marketing plans effectively.
• Lead and mentor the marketing team, setting clear goals, and fostering a high-performance culture.
• Monitor campaign performance, analyze data, and report on KPIs to drive continuous improvement.
• Manage marketing budgets effectively, ensuring strong ROI on all initiatives, and report on performance metrics.
• Executed multi-channel marketing strategies tailored for regional and global markets.
• Managed ad budgets for Meta, Google, Google Play Store, and the App Store, maximizing ROI through informed digital strategy guidance.
• Lead the launch of new trading products, coordinating with the product, compliance, and sales teams to meet deadlines.
• Analyzed user behavior and trading trends to inform agile decision-making and quarterly strategy adjustments.

It is an online forex and CFD brokerage platform that allows trading in various financial instruments.

• Developed market-driven news storylines for social platforms to boost brand visibility and investor engagement.
• Planned and executed targeted email marketing campaigns to enhance customer engagement and retention.
• Managed social media platforms, creating engaging content while monitoring analytics for improved online presence.
• Oversaw designers in producing consistent social media content and marketing materials aligned with brand guidelines.
• Led agency partnerships to deliver a refreshed, globally-aligned website supporting brand growth and digital presence.
• Partnered with external agencies to produce promotional videos, ensuring alignment with campaign goals and brand identity.
• Analyzed competitors' activities to create effective counter-marketing initiatives that increased brand visibility.
• Conducted market research to identify trends, consumer behaviors, and competitive landscapes for strategic insights.

I am seeking a new opportunity that offers greater career growth potential. While I truly value the amazing and supportive team I've been a part of, it's time for me to broaden my experience and align with a company that matches my long-term career goals.

It is a Malaysian company specializing in the wholesale and retail of motorcycle performance parts and accessories, known for its innovative products with Japanese technology.

• Directed end-to-end commercial video production across Asia, including Malaysia, Vietnam, Indonesia, and Philippines.
• Created storyboards and drafts, managing talent acquisition and clothing selection for each motorcycle type.
• Coordinated specialized vehicle sourcing tailored to product functions in video shoots.
• Organized pre-production activities like casting talent, scouting locations, and developing shooting schedules.
• Oversaw marketing strategies, including social media promotions and trailer releases for project visibility.
• Directed post-production workflows to maintain project timelines and budget constraints.
• Generated detailed reports outlining project expenses to ensure financial transparency.
• Resolved crew and actor issues promptly to keep projects on schedule.

The primary reason for my departure was the significant distance of my commute, leading to high transportation costs. This was further complicated by family health issues, requiring my increased presence and support.

It is a Malaysian aesthetic and skin health clinic, offering personalized treatments for the face, body, and hair at various locations (Klang and Johor Bahru).

• Executed comprehensive brand strategies to enhance market presence.
• Managed cross-functional teams, ensuring consistent brand messaging across all channels.
• Conducted market research to identify consumer trends for optimal brand positioning.
• Created impactful marketing campaigns to increase brand awareness and engagement.
• Analyzed campaign performance metrics to refine strategies and boost effectiveness.
• Liaised with clinic teams to align brand initiatives and provide staff training on messaging.
• Oversaw content creation, maintaining alignment with brand voice and standards.
• Led digital marketing efforts, managing budgets and optimizing campaigns for visibility.

The primary reason for my departure was instability within the business partnership, specifically regarding the shareholding structure and overall company stability.

It is a Malaysian company primarily involved in the food and beverages industry, with a strong focus on bird's nest products (FG Walet Bird's Nest).

• Directed creative teams in producing high-quality, innovative projects from concept to execution.
• Developed creative strategies aligned with FG Wallet Bird's Nest marketing goals, transforming insights into impactful concepts.
• Collaborated with marketing and product teams to ensure cohesive brand messaging across all channels.
• Oversaw entire creative process from initial development to final execution, maintaining high standards.
• Monitored industry trends and competitors to keep marketing initiatives fresh and competitive.
• Implemented new content and visual strategies to enhance engagement and drive innovation at FG Wallet Bird's Nest.
• Executed comprehensive digital marketing campaigns including paid ads, SEO, SEM, Meta, and TikTok.
• Planned and executed Raya marketing campaign, managing creative direction and festive catalogue design.

Reason for Contract Employment: I was engaged as a contract employee to address increased staffing needs during the COVID-19 outbreak, supporting the company's operational demands during that period.

It is a leading textile company in Malaysia, with significant ventures in real estate, business development, and manufacturing.

• Developed research-driven marketing strategies and optimized campaign performance for increased ROI.
• Executed multi-channel marketing initiatives across digital, traditional, and social media platforms.
• Managed comprehensive production workflows to enhance operational efficiency in visual content creation.
• Collaborated with marketing teams on brand-centric campaigns to deliver high-impact visual storytelling.
• Conducted market research to inform targeted strategies and consumer insight utilization.
• Coordinated A/B testing on Meta, TikTok, and Google Ads to maximize campaign effectiveness.
• Led team efforts in project management and art direction, fostering strong collaboration and coordination.

Voluntarily resigned due to company-wide salary adjustments resulting from financial challenges during COVID-19 pandemic.

Captured impactful visuals for leading newspapers, including Berita Harian, Harian Metro, and New Straits Times.

• Delivered high-quality photographs and videos for diverse events and press assignments.
• Managed professional-grade photography and video equipment for optimal performance.
• Edited photos and videos using Adobe Photoshop, Lightroom, Photostation, and Final Cut Pro.
• Collaborated with editorial teams to ensure alignment of visual content with storytelling goals.
• Conducted interviews and captured b-roll footage for multimedia news packages.
• Archived digital media assets for efficient retrieval and future use.
• Ensured appropriate lighting and sound quality during all shoots.

Voluntarily resigned as part of workforce rationalization resulting from corporate restructuring after Media Prima’s acquisition of New Straits Times Press.

Delivered end-to-end visual solutions for businesses, enhancing brand presence online and offline.

• Managed client accounts to ensure high levels of satisfaction and retention.
• Conducted market research to identify new opportunities and potential clients.
• Collaborated with cross-functional teams to create integrated business solutions.
• Negotiated contracts with clients and vendors to secure favorable terms.
• Prepared reports on business performance, outlining trends and actionable insights.
• Participated in networking events to build professional relationships and promote services.
• Developed strategies to improve operational efficiency and increase revenue.

Created captivating visuals across genres: fashion, interiors, culinary, corporate events, sports, products, and news.

• Captured high-quality images under various lighting and environmental conditions.
• Edited and retouched photos to enhance quality and meet editorial standards.
• Managed extensive digital photo libraries for efficient organization.
• Collaborated with editors and clients to clarify project objectives.
• Maintained camera equipment and accessories for optimal performance.
• Pitched innovative ideas for photo essays and visual storytelling.
• Wrote engaging captions and articles to complement photographic content.

Executed camera operations for Desk Magazine, Majalah 3, WHI, Nona, 999, MHI, News TV9, and TV3.

• Configured cameras for diverse filming conditions to achieve optimal visual outcomes.
• Maintained and troubleshot camera equipment to ensure consistent performance.
• Collaborated with directors, journalists, producers, sound engineers, and editors to meet creative objectives.
• Ensured precise framing, focus, and exposure during all shoots to enhance production quality.
• Managed camera accessories including lenses, tripods, and stabilizers for efficient operation.
• Identified and resolved technical issues promptly to minimize disruptions.
• Ensured footage adhered to strict broadcast quality standards of TV3 and TV9.