Yu ANDREW

• Managed PPC advertising campaigns to maximize ROI while staying within budget constraints.
• Enhanced website rankings by implementing strategic SEO campaigns and optimizing on-page content.
• Developed long-term SEO strategies aligned with company goals to achieve sustainable growth in organic search rankings and traffic.
• Provided training on best practices in SEO to team members, ensuring a unified approach across all digital marketing initiatives.

• Influenced product strategy by providing expert insights on user needs, market trends, and competitive analysis.
• Implemented A/B testing for different design variations, analyzing results to make data-driven decisions on the most effective interface designs.
• Reduced bounce rates by analyzing user behavior data and making informed decisions on improving website layouts accordingly.
• Collaborated with cross-functional teams to ensure seamless integration of UI/UX design elements with product functionality.

• Enhanced user experience by designing intuitive and visually appealing interfaces for web and mobile applications.
• Contributed to company-wide design sprints as a subject matter expert on UI development principles.
• Conducted thorough usability testing to identify areas for improvement, resulting in more effective interfaces.
• Established style guides and pattern libraries, maintaining consistency across multiple projects while minimizing design debt.

• Increased website accessibility by incorporating WCAG guidelines and best practices into the design process.
• Presented design concepts to stakeholders, gathering feedback for revisions or approval while maintaining strong communication throughout projects'' lifecycles.
• Mentored junior designers, providing guidance and support to enhance their skills and promote professional growth.
• Reduced bounce rates by creating easy-to-navigate site structures that encouraged users to explore additional content.

- Actionscript

- Interface design.

- Video 2d Animation.

• Designed highly engaging interactive user interfaces that complied with modern web standards.
• Designed user interface to meet client specifications,
• Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
• Increased online visitor engagement by incorporating interactive features like multimedia elements, animations, and call-to-action buttons.
• Enhanced website functionality by implementing responsive design and user-friendly navigation elements.
• Completed domain name registrations and maintained website and web hosting account.