Summary

Overview

Work History

Education

Skills

Personal Information

Timeline

Yong Soot Cheng

Northern Area Sales Manager

Ipoh

Summary

Dynamic Sales Leader with extensive experience driving revenue growth, expanding market share, and leading multi-state sales operations. Proven track record of exceeding targets through data-driven strategies, strong commercial execution, and effective operational leadership.

Skilled in optimizing processes, building high-performing teams, and delivering sustainable business growth in competitive markets. Recognized for strategic thinking, problem-solving, and executing initiatives that drive measurable results.

Overview

years of professional experience

Languages

Work History

Founder / Business Owner

Yeong Lim Charcoal Skewers Restaurant

05.2025 - Current

Founded and operated a self-owned business, managing end-to-end operations including sales, customer acquisition, supplier management, and financial planning.
Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
Implemented efficient operational processes to optimize productivity and resource allocation.
Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
Created and monitored promotional approaches to increase sales and profit levels.

Area Sales Manager

Carsome Sdn Bhd

09.2023 - 04.2025

Managed multi-state territory with responsibilities similar to regional scope.
Led, coached, and motivated multi-functional teams across Northern branches (Perak, Penang, Kedah), consistently achieving sales targets and high-performance KPIs.
Conducted frequent travel across Northern region branches and to Kuala Lumpur headquarters for strategic meetings, ensuring alignment with operational goals and performance standards.
Achieved 120%+ regional performance growth in 2024, Increased direct car trade-ins by 167%, optimizing dealer operations and revenue streams beyond traditional bidding processes.
Drove 55% increase in profitable sales through data-driven pricing strategies and targeted marketing campaigns.
Acted as a key company representative at industry events, forging strategic partnerships and strengthening networks to support regional growth and business expansion.

Branch Manager (Sales & Operations)

MYTUKAR SDN. BHD.

11.2020 - 08.2023

Led a 30+ headcount branch team, overseeing recruitment, training, performance management, and talent development to consistently achieve annual sales and revenue targets.
Managed end-to-end branch operations, including car trade-ins, bidding inspections, pricing negotiations, and inventory/overstock control to maximize revenue and efficiency.
Delivered strong branch performance, driving sales growth while managing full P&L responsibility to ensure sustained profitability and operational excellence.
Established and optimized operational processes and workflows, improving efficiency and overall branch performance.
Facilitated monthly Northern region sales meetings and quarterly nationwide reviews at HQ (Shah Alam), ensuring alignment on strategy, targets, and execution.
Built and maintained strategic relationships with business client accounts, ensuring a stable and high-quality inventory pipeline to support sales growth.

Key Account Manager

Muv Marketplace Sdn Bhd

08.2017 - 10.2020

Joined MUV during its early growth stage and played a key role in developing new markets from the ground up.
Contributed to platform growth and B2B expansion through the launch and adoption of a mobile app for wholesale online bidding.
Managed multiple key corporate accounts, built and maintained strategic relationships with vendors and suppliers, securing a consistent pipeline of high-quality inventory to support sales growth, and generating new business opportunities to drive revenue growth.
Established the sales foundation and go-to-market strategies, driving market penetration in regions with minimal or no existing presence.
Participated in monthly Northern branch meetings (Penang) and annual HQ meetings (Seri Kembangan, KL) to align strategies, share insights, and optimize account management processes.

Education

Diploma of Business Studies/Administration/Management -

Knowledge Universe

01.2012

Skills

Team Leadership & Development

Operations & Performance Management

Regional Territory Management

Market & Competitive Analysis

Strategic Relationship Management

Sales Strategy & Execution

Problem-Solving & Decision-Making

Stakeholder Communication

Cross-Functional Team Collaboration

Multitasking & Prioritization