Hi, I’m
YONG CHEOK KIN (SAM)
Merchandising
Kepong
Summary
I’m 36-year-old professional from Kuantan, Pahang with 17 years of experience in merchandiser , Sales team in fast moving consumer goods (FMCG). Primarily acquired at Aeon Big Sdn Bhd. Specializing in grocery food section, particularly rice , noodles , baking and import range section. I have successfully managed these areas for the past 3 years. During my tenure handling rice / noodles product , I maintained primary responsibility for the import product, while also overseeing the baking category. This allowed me to ensure comprehensive management across these areas while focusing on rice / noodles product.
Overview
16
years of professional experience
Work History
Aeon Big Sdn Bhd
Category Manager
07.2021 - Current
Job overview
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Promotion preparation for all promotion catalog / leaflet and in-store promotion.
- Negotiate pricing and rebate with supplier among competitor and maintain higher margin as much as possible.
- Develop exit strategies for unsuccessful product.
- Determine positioning of product category to maximize visibility.
- Engaged in regular meetings with government representatives to discuss like Jualan Rahmah project , Rice and sugar issue.
- Conduct market research and analysis to identify opportunities and trends.
- Collaborate cross functionally to align procurement activities with business goals.
- Continuously improve procurement processes to enhance efficiency and reduce costs.
- Market survey to research pricing and assortment.
- Successfully managed and executed planogram setups to optimize product placement and enhance customer shopping experience.
- Analyzed sales data and adjust planograms according to product performance.
- Developed and presented weekly reports summarizing sales performance and actionable insights to management.
NSK Trade City
Senior Executive / Retail Buyer
01.2019 - 05.2021
Job overview
- Develop and execute procurement / suggestion to manager product which import direct from China / Taiwan.
- Given suggestion to department manager for new item and quantities of product order.
- To prepare product stock allocation to all NSK stores.
- Prepare imported item planogram for all NSK stores
- To survey all China store and mart to analysis assortment and price check.
- Identified new market trends, proactively adjusting buying strategies to stay competitive.
- Conducted in-depth analysis of sales data to identify trends, patterns, and opportunities for revenue growth.
- Collaborated with merchandising teams to ensure compliance with brand standards and improve inventory turnover.
NSK Trade City Sdn Bhd
Retail Buyer Executive / Floor Executive
04.2015 - 12.2018
Job overview
- As a store buyer for Frozen / chilled , eggs , beer , Non-Halal and import item.
- Weekly stock check in inventory to avoid over stock and out of stock.
- Preparing Purchase order if needed or contact with suppliers for order purpose.
- Self manage for Department staff time table and operation duty check to ensure staff to keep "effective work".
- Work with "Customer service" and "Cashier" department when Situation needed.
- To ensure everything is on Gondola shelf , by every department and skus .
- To ensure all floor staff is "on duty".
Instore Sdn Bhd
Key Account Executive
03.2014 - 03.2015
Job overview
- Is Procter & Gamble distributor company
- Develop and sustain strong relationships with buyer and peers to enhance company image and achieve business objectives.
- Provide comprehensive product information to existing and potential customer.
- Merchandise / replenish product is needed when store visit.
- Input planning & order management by category.
- Follow targets by respective KAM as per company sales target.
Fook Kee Sdn Bhd
Sales Executive
07.2011 - 03.2014
Job overview
- It is a "F&N Beverage " distributor company.
- Prepare forecast monthly target sales report and aim for target.
- To service and meet all customer buyer and prepare order.
- Merchandise product is needed when store visit.
- Collect payment.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
UTL SDN BHD
Sales Representative
03.2008 - 06.2011
Job overview
- It is "MUNCHY'S " distributor company.
- Prepare forecast monthly target sales report and aim for target.
- To service and meet all customer buyer and prepare order.
- Merchandise product is needed when store visit.
- Collect payment.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
SMK Taman Bukit MaluriKepong
SPM Level
04.2001
Skills
Strategic Sourcing
Languages
Chinese (Mandarin)
Native language
English
Intermediate
B1
Malay
Intermediate
B1
Chinese (Cantonese)
Advanced
C1
Chinese (Mandarin)
Advanced
C1
Software
Microsoft
PROFIT
SAP
Adobe illustrator
Timeline
Category Manager
Aeon Big Sdn Bhd
07.2021 - Current
Senior Executive / Retail Buyer
NSK Trade City
01.2019 - 05.2021
Retail Buyer Executive / Floor Executive
NSK Trade City Sdn Bhd
04.2015 - 12.2018
Key Account Executive
Instore Sdn Bhd
03.2014 - 03.2015
Sales Executive
Fook Kee Sdn Bhd
07.2011 - 03.2014
Sales Representative
UTL SDN BHD
03.2008 - 06.2011
SMK Taman Bukit Maluri
SPM Level
04.2001
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