MEI WONG

• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Organized promotional events and interacted with community to increase sales volume.
• Built relationships with customers and community to establish long-term business growth.
• Trained sales teams on educational products at seminars and special events.
• Participated:
• Penang Global Tourism Experience Penang Roadshow to Bangkok 2022
• Penang Global Tourism Experience Penang Roadhosw to Hatyai 2022

• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Executed successful promotional events and trade shows.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Finalized sales contracts with high-value customers.
• Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships.
• Created robust sales plans and set territory quotas.
• Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.
• Key accounts: Wholesale, Leisure, Airlines, Corporate & MICE
• Key markets: Global & Asia
• Additional new role due to Covid-19 Pandemic: Private Education, Private Hospitals
• Key Corporate Accounts: Dexcom, Lam Research, St Jude Medical/Abbott, Sanmina-SCI, Schott Glass, Molex-Koch
• Participated:
• GO Malaysia Virtual Expo 2021
• Malaysia Inbound Tourism Association (MITA) Virtual B2B Session 2021 (Sabah, Sarawak, Penang, Langkawi, Perlis, Perak, Selangor, Kelantan)
• Business Event Penang Annual Review Launch 2021
• Malaysian Chinese Inbound Association (MICA) B2B Session (Penang) 2020
• Klang Travel Agents B2B Session (Penang) 2020
• Penang International Travel Exchange (PITE) Virtual Digital Show 2020
• Asean – China (Guiyang) Belt & Road Culture Tourism Exchange Virtual Show 2020
• MG Bedbank Table Top (Jakarta & Surabaya) 2019
• IT&CM Asia (Bangkok) 2019
• Penang International Travel Exchange (PITE – Penang) 2019

• Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
• Analyzed sales and marketing data for improved strategies.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Created and implemented new business opportunities by utilizing strategic networking strategies.
• Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Built relationships with customers and community to establish long-term business growth.
• Investigated and integrated new strategies to expand business operations and grow customer base.
• Participated:
• Tourism Malaysia Roadshow to Australia (Perth, Sydney & Melbourne) 2019
• Asean Tourism Forum (ATF) Halong Bay, Vietnam 2019
• IHG Showcase South East Asia (Singapore, Kuala Lumpur, Bangkok) 2017, 2018, 2019
• IHG Showcase Greater China (Shanghai, Beijing, Hong Kong & Taiwan) 2018 & 2019
• ITB Asia (Singapore) 2018 & 2019
• Penang Global Tourism Roadshow to China (Shenzhen, Chengdu, Beijing) 2019
• Penang Global Tourism Roadshow to China (Guangzhou & Beijing) 2018
• PATA Langkawi 2018

• Developed and initiated projects, managed costs and monitored performance.
• Met project deadlines without sacrificing build quality or workplace safety.
• Facilitated communication between internal personnel, contractors and vendors for project cohesion.
• Drove team success through shared vision and recognition of quality performance.
• Identified plans and resources required to meet project goals and objectives.
• Led project teams through design, construction and launch process.
• Maintained compliance with regulatory parameters in complex projects with overlapping policies.
• Achieved project deadlines by coordinating with contractors to manage performance.
• Acquisition, Ownership & Restoration
• The 06 units of 19th century shophouses at one of Penang’s premier address at Pitt Street is what we are looking at to acquire. We were able to buy the properties at a substantial price before Penang was awarded with the UNESCO Heritage status. The Boutique Residence was restored, refurbished and remodeled from its former olden state to a fusion of Asian and European design with Alpine hospitality with our planed of RM 1 million renovation.
• Managed & Operate
• Managed and operate The Boutique Residence at 133 Pitt Street, a 12 rooms modern contemporary Boutique Hotel tucked away in the streets of Penang’s heritage city.
• Grand Suite/Boutique Suite/Grand Deluxe
• Swimming Pool/Gymnasium
• The Bauernstube /Modern Bistro with an open relaxing ambience
• The Gallerie/Private collection/Object d’art from across Asia
• Free WIFI /Social Media/Channel Management
• Business & Property
• After 03 years of managing and operating the Hotel, a foreign buyer offered to purchase the Hotel’s business together with the property; more than four times the purchased price based on the changes, restoration and what was implemented for the boutique hotel.

Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

Raise the profile of the publication, implement company’s plan to increase sales. Identify challenges and emerging issues. Work with co-workers to recognize internal and external communications opportunities and solutions. Define and execute appropriate strategies to support them.

Plan, perform and monitor all activities related to research & development for tourism promotion. Incorporate trends and technology in the increasingly global world. Resume responsibility for the whole research and development process starting from concept, discussions and consultations, to final acceptance by clients. Develop various content ideas by considering the audience appeal.

Plan the contents of the publications according to the publication’s style, editorial policy and publishing requirements. Develop print communications including marketing report and marketing collateral materials and manage relationship with associated suppliers and clients. To develop and maintain a database of media contacts.

Cultivate and enhance meaningful relationships with targeted, high-level external audiences including the media and key influencers.

Coordinate and work closely with travel trade partners, medias and concerned departments and international and local authorities for updates and travel trends, including international organizations.

• Managed administrative logistics of events planning, event booking and event promotions.
• Developed post-event reports to determine effectiveness of each event.
• Designed and implemented efforts to publicize events and promote sponsorships.
• Brainstormed and implemented creative event concepts and themes.
• Managed event logistics and operations.

To create a corporate marketing strategy and implement plan, working with Hotel Manager to identify future opportunities for brand enhancement. Management of the Events & Communications budget. Develop marketing collaterals, food promotions, advertising and brand awareness. Maintain a strong relationship between the Hotel, the Corporate and its customers (media, guests, communities, employees and owners) with an effective marketing communications programme.

The communications programme may include public relations, publicity, special events, corporate affairs, charity & community projects, outreach activities, food promotions, advertising, direct mail, collateral publications and community relations. Responsible for internal and external PR & Marketing events and maximizing opportunities for communications activity. To achieve frequent, timely and positive media coverage across all available media. Exercise judgement to prioritize media opportunities and prepare supporting material as needed. Create marketing materials where appropriate to support the role of Public Relations in collaboration with corporate designer.

Actively engage, cultivate and manage day to day activities of the communications functions. Establish a good working relations and regular communications with members of the local and overseas media as well as the Corporate Affair Department of Plenitude Berhad. Involved actively in the re-launching of Tanjung Bungah Beach Hotel and coordinated the record breaking event of the Malaysia’s Biggest Tree Sculpture.

• Developed relationships with clients and potential clients to improve business growth.
• Set objectives and led sales team to achieve aggressive global sales goals.
• Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
• Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
• Maintained up-to-date knowledge of competitor products and pricing in market served.
• Prepared sales presentations for clients showing success and credibility of products.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Reporting directly to the Managing Director. Company involves in Jewellery Manufacturing. In charge of sales & marketing for Australia, Hong Kong and Macau markets. Involved in the coordination of company expansion programme.

• Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
• Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
• Exceeded both quarterly and annual sales goals.
• Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
• Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Hired, supervised and coached employees on sales strategies to optimize performance.
• Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
• Heading the Catering Division and reporting directly to the Director of Sales & Marketing. In charge of International Incentive, Conference & Convention Groups as well as Embassies and International Foreign Affairs Departments. Overseeing the daily operation of banquet functions and events.