Yoke Fen Wong

Business & Strategy Leadership

• Define and execute the regional business unit strategy for resposible business unit products in South East Asia, aligned with company strategy, market priorities, and long-term growth objectives.

• Translate strategic priorities into clear business plans, annual budgets, forecasts, and action plans for countries and sub-regions.

Financial & Performance Management

• Hold Sales Company's financial responsibility for the WIFH Business Unit in South East Asia, including revenue, gross margin, cost control, and working capital.

• Monitor financial performance closely, analyze deviations, and implement corrective actions to ensure achievement of financial targets.

• Ensure accurate forecasting, pipeline management, and disciplined financial governance.

Sales, Market & Customer Development

• Lead and optimize sales, key account management, and business development activities across the region.

• Drive market expansion by identifying new applications, segments, and growth opportunities, including pricing and value-based selling strategies. • Strengthen customer relationships and ensure high levels of customer satisfaction, loyalty, and retention.

Operational Excellence & Governance

• Ensure consistent execution of sales processes, opportunity management, forecasting, and performance reviews across countries.

• Drive continuous improvement in ways of working, efficiency, and cross-functional collaboration with Service, Supply, and other Business Units.

• Ensure full compliance with company policies, including ethics, compliance, risk management, and sustainability requirements.

People Leadership & Organizational Development

• Lead, develop, and coach managers and senior leaders within the organization, building a strong leadership pipeline.

• Ensure the organization structure, competencies, and resources are fit for current and future business needs.

• Foster a high-performance culture aligned with company values, leadership expectations, and diversity & inclusion principles.

Stakeholder & Matrix Collaboration

• Act as a key regional interface towards global Business Unit leadership, regional management teams, and other Divisions.

• Collaborate closely with Service, Marketing, Engineering, and Operations to deliver integrated customer solutions.

• Resposible for heat exchanger capital sales for food industry in South East Asia, with multiple way to market including direct sales, key account and channel sales.
• Monitored channel performance regularly, identifying areas for improvement promptly.
• Developed strategic partnerships by fostering relationships with key industry stakeholders.
• Analysed market trends and competitor activities for strategic planning purposes.
• Identified new business opportunities, driving expansion into untapped markets.
• Led team training sessions to increase product knowledge and sales techniques.
• Liaised regularly with senior management to report on regional sales performance.
• Developed competitive pricing strategies for increased market share.
• Attended trade shows, enhancing company's industry presence and potential leads generation.
• Implemented CRM systems, improving efficiency in client relationship management.

• Streamlined operational processes for improved efficiency in the sales department.
• Assisted in contract negotiations, ensuring favourable terms for the company.
• Provided administrative support to the sales team, freeing them up to focus on selling activities.
• Supported product launches with comprehensive promotional campaigns to increase awareness and drive sales.
• Developed training programmes to enhance sales team's performance.
• Provided administrative support to sales teams by fielding customer queries, preparing cost estimations and documenting orders.
• Assisted with ad-hoc administrative support for improved department operations.
• Managed sales quote lifecycles from source to close, achieving timely, profitable outcomes.

• Support sales person in handling enquiry sizing, optimization and quotation preparation.
• Joint visit with sales person to meet customer for technical support or clarification and discussion about our proposal.
• Delivered comprehensive product demonstrations for potential clients, resulting in successful sales conversions.
• Collaborated with sales teams on key projects, contributing significantly towards meeting targets.
• Increased sales by providing technical product support and guidance to customers.
• Hosted webinars about products' features and benefits resulting in better informed leads and prospects.