Yiyi Han
Kuala Lumpur,14
Summary
Eight years of experience in public relations, media and brand building, with expertise in corporate culture, internal and external communications, media cooperation, and capable of working out and implementing creative solutions independently. Achievements include dramatically improving public image for renewable energy business through hard work and disciplined approach to managing communication strategies. Top strengths include problem solving, decision making and conflict resolution.
A five-year period of study in the UK, during which proficiency in English was acquired, and native proficiency in Chinese.
Active participation in social activities on a part-time basis, with exemplary interpersonal skills and a profound sense of responsibility.
Overview
9
9
years of professional experience
Work History
Communication and Public Relations Specialist
CGN Europe Energy
01.2019 - Current
- Increased brand awareness through managing the company's 7 social media accounts, public opinion and media relations, collaborating with French think tanks, compiling the CSR report and organising the report conference, and providing and preparing updates of introductory materials to external stakeholders;
- Fulfilled corporate social responsibility through public open days and university-industry collaboration to enhance company’s brand image and reputation;
- Wrote press releases for routine use and crisis management;
- Responsible for organising cross-cultural activities throughout the year, with the objective of rebuilding and deepening the recognition of the company's corporate culture;
- Timely collect and edit news and visual content for company’s internal communication.
PR Manager
CGN Service Group
08.2017 - 12.2018
- Increased brand awareness by providing guidance to domestic and international visitors around the Daya Bay Nuclear Power Base, including the Exhibition Hall, Training Centre and Refueling Pool etc.;
- Handle all PR affairs and conference assistance matters;
- Responsible for document translation within the department;
- Prepare daily summary reports, weekly activity reports and relevant documents.
Overseas Marketing Specialist
Azoya
03.2017 - 08.2017
- Azoya is a leading turnkey e-commerce solution provider and retail operator, which assists global retailers to enter China market via cross-border e-commerce;
- Assisting PR affairs across six countries, including UK, France, Germany, US, Australia and Japan;
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels;
- Boosted lead generation through the creation of engaging content for social media platforms;
- Responsible for doing relevant industry research and seeking cooperation opportunities.
Brand Strategist
AiMi FanCi (Shenzhen) Limited
03.2016 - 03.2017
- AiMi FanCi is a highly experienced design and brand building company with high profile clients, it is an expert in the aspects of brand image, brand building, vision design and advertising.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike;
- In charge of design research and concept creation of two new business development projects;
- Negotiated favorable partnerships with external vendors, optimizing budgets while maintaining high-quality outputs for brand-related projects;
- In charge of an event planning on new product promotion conference;
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
Intern
Bank of China
10.2015 - 12.2015
- Provided guidance to customers in collaboration with the Banking Team, supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments;
- Assisted clients in opening bank and credit card accounts and supported the organisation of two financial communication workshops;
- Gained valuable experience working within the finance industry.
Education
Master of Arts in Design and Branding Strategy -
Brunel University London
London, UK06.2016
Bachelor of Arts in Media, Culture and Society -
University of Northumbria
Newcastle, UK06.2014
Foundation in Humanities and Social Sciences -
INTO Newcastle University
Newcastle, UK06.2011
Skills
- Brand strategy and public relations
- Corporate social media
- Communications development
- Creative direction
- Industry research
- Problem-solving
- Crisis management
- Attention to details
- Ability to engage across all levels/cultures
- Calm and assured in pressured situations
Languages
Chinese (Mandarin)
Native language
English
Proficient
C2
Japanese
Elementary
A2
Personal Information
Date of Birth: 06/21/92
Timeline
Communication and Public Relations Specialist
CGN Europe Energy
01.2019 - Current
PR Manager
CGN Service Group
08.2017 - 12.2018
Overseas Marketing Specialist
Azoya
03.2017 - 08.2017
Brand Strategist
AiMi FanCi (Shenzhen) Limited
03.2016 - 03.2017
Intern
Bank of China
10.2015 - 12.2015
Master of Arts in Design and Branding Strategy -
Brunel University London
Bachelor of Arts in Media, Culture and Society -
University of Northumbria
Foundation in Humanities and Social Sciences -
INTO Newcastle University
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