Yin Mei Leong
Inside Sales & Export COD APAC Manager
Petaling Jaya, Selangor,10
Summary
Transformational Operations Leader with over 17 years of experience in Inside Sales, Order Fulfillment, Export COD, and Customer Operations, complemented by 7 years of logistics and international trade expertise across APAC markets. Proven track record in spearheading multi-country COD operations, optimizing order-to-cash and COD settlement cycles, and driving comprehensive process, people, and system transformations. Expertise in SAP SD-driven operations, export compliance, KPI governance, workforce optimization, and customer experience enhancement aligns Sales, SCM, Finance, Logistics, and courier partners to achieve scalable, high-performance operations in culturally diverse environments. Committed to fostering innovation and operational excellence to deliver exceptional results.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Order Fulfilment, Supply Chain & Logistics Leadership Roles
Multiple Organizations
03.2009 - 02.2018
- Led order fulfillment, supply chain coordination, and logistics operations in high-volume environments.
- Managed export shipments, customs coordination, and cross-border trade compliance.
- Supported key accounts and strategic customers with service recovery and operational excellence initiatives.
- Key Account Supply Chain Manager – Huawei
- Managed end-to-end supply chain for Huawei key accounts, handling $50M+ annual spend.
- Developed demand forecasts in collaboration with sales and operations teams, reducing stock-outs by 20%.
- Led supplier selection, negotiation, and performance monitoring, ensuring timely delivery of components and equipment.
- Coordinated logistics & distribution across multiple regions, improving on-time delivery by 15%.
- Implemented KPI dashboards for inventory, lead time, and order fulfillment metrics to support strategic decision-making.
- Streamlined order-to-delivery processes, cutting operational lead times by 12%.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Worked effectively in fast-paced environments.
- Strengthened communication skills through regular interactions with others.
Export COD APAC Manager – Inside Sales & Customer Operations
Company Name
- Current
- Lead Export COD and Inside Sales operations across APAC regions, managing high-volume order processing, COD collections, settlements, and customer interactions.
- Own the end-to-end order-to-cash and COD lifecycle using SAP SD, ensuring accuracy in orders, returns, pricing validations, and credit/debit adjustments.
- Drive transformational initiatives to improve COD settlement TAT, reduce RTO, and enhance delivery success rates across APAC markets.
- Manage multi-country courier and logistics partners, ensuring SLA adherence, timely remittances, and dispute resolution.
- Ensure compliant and timely export documentation for ICO and Direct Shipments in line with international trade regulations.
- Define, track, and improve KPIs for Inside Sales and Export COD teams, driving productivity, quality, and customer satisfaction.
- Monitor calls and chats for SOP compliance and customer experience, implementing coaching and corrective actions.
- Partner with Sales, SCM, Finance, IT, and Logistics to align operational execution with regional business strategies.
- Resource Planning, Team Leadership & Transformation
- Analyze order, call, and COD volumes to optimize staffing, shift coverage, and skill deployment across APAC operations.
- Reallocate resources during low-volume periods to back-order follow-ups, COD aging clearance, outbound sales calls, and process improvement initiatives.
- Build and lead high-performing cross-border teams, ensuring strong onboarding, continuous upselling, and leadership development.
- Conduct performance reviews, KPI governance, and career progression planning, driving engagement and retention.
- Develop contingency and business continuity plans for peak seasons and regional disruptions.
- Champion a culture of ownership, accountability, and continuous improvement.
Education
Bachelor's Degree - Information Technology
University of Malaya
Kuala Lumpur12-2002
Skills
Accomplishments
- Successfully implemented a vendor performance dashboard for key accounts, reducing late deliveries by 18%.
- Recognized for excellence in key account supply chain management with annual performance awards.
- Led cross-functional initiatives to reduce lead time and operational costs by 10–15%.
CORE LEADERSHIP & FUNCTIONAL EXPERTISE
- Transformational Operations Leadership (APAC)
- Inside Sales & Order Desk Management
- Export COD Operations & Settlement Management
- APAC Courier & 3PL Partner Management
- Order-to-Cash (O2C) & COD Reconciliation
- Export Documentation (ICO / Direct Shipments)
- SAP SD | COC Online Ordering | AVAYA / Call Center Systems
- KPI Design, SLA Governance & Performance Management
- Resource Planning & Workforce Optimization
- RTO Reduction & Dispute Resolution
- Supply Chain & Cross-Functional Stakeholder Alignment
- Process Re-engineering & Continuous Improvement
- C-SAT / Voice of Customer (VOC) Programs
- Customer Engagement & Sales Enablement
- MIS, Dashboards & Data Analytics
- International Trade, Customs & Export Compliance
- Multicultural & Multi-Country Team Leadership
Timeline
Order Fulfilment, Supply Chain & Logistics Leadership Roles
Multiple Organizations
03.2009 - 02.2018
Export COD APAC Manager – Inside Sales & Customer Operations
Company Name
- Current
Bachelor's Degree - Information Technology
University of Malaya