Yingmei Cheng
Executive
Bangi, Selangor,10
Summary
Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Customer Service Manager
Accenture
Kuala Lumpur, 14
02.2023 - 12.2023
- Worked well in team setting, providing support and guidance.
- Analyzed customer feedback data to identify trends and areas for improvement, driving continuous enhancement of services provided: Conducted comprehensive analysis of customer feedback, resulting in 25% improvement in customer satisfaction scores and15% increase in customer retention rates within one year.
Marketing Executive
UNIQLO
Sandakan, 12
02.2021 - 02.2023
- Developed and implemented targeted digital strategy to improve business performance: Created digital marketing strategy that increased website traffic by 35% and boosted online sales by 20% within six months.
- Planned and executed marketing campaigns to target groups, areas, and wider community: Launched targeted campaigns that resulted in 40% increase in local engagement and 25% increase in overall community outreach.
Education
BBA - Business Administration
UNIVERSITI KEBANGSAAN MALASIA
Bangi, Selangor, Malaysia 01.2018 - 03.2022
Skills
App marketing
Seasonal campaign development
E-commerce
Case Studies
Data Analysis
Team Leadership
hobbies
- Photography: Enjoy capturing and editing photos, which has helped me develop a keen eye for visual content creation and branding.
- Running: Regular participant in local marathons and running events, demonstrating my commitment to goal-setting, endurance, and a healthy lifestyle.
- Volunteering: Actively involved in community service, organizing local events and campaigns, which showcases my leadership and teamwork abilities.
- Traveling: Passionate about exploring new cultures and markets, which broadens my perspective and inspires creative marketing strategies.
Timeline
Customer Service Manager
Accenture
02.2023 - 12.2023
Marketing Executive
UNIQLO
02.2021 - 02.2023
BBA - Business Administration
UNIVERSITI KEBANGSAAN MALASIA
01.2018 - 03.2022
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