Ying Xian Mooi

BUSINESS DEVELOPMENT

• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Collaborated with stakeholders (NGO, State Government, Private Sector, Fitness Industry Players) to develop new strategies to capitalize on emerging customer and market trends
• Expanded customer base by identifying needs through customer feedback analysis, developing solutions and delivering client-centered products.
• Tracked weekly sales to develop corrective action planning reports.
• Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
• Managed team of employees, overseeing hiring, training and professional growth of employees.
• Fostered positive and trusting client relationship and professional reputation for meeting and exceeding objectives.
• Taught consultative selling techniques to new and existing staff members to build expertise & to achieve sales target.
• Developed and implemented favorable pricing structures balancing company's objectives against customers' needs .
• Generated new business with marketing initiatives and strategic plans.
• Develop and execution of corporate business package & plans. (Good at business pitching & sales presentation)
• Dedicated to constantly improving work operation flow to create a highly effective work system & culture.
• Able to think & work like an entrepreneur, went through the whole process of building a business from scratch.
• Experienced working with limited resources and able to generate new and creative ways around the situation to make things work.

MARKETING & BRANDING

• Devised effective marketing & branding, sales and other promotional initiatives. Such as: (Virtual & offline fitness challenges, annual badminton tournament, kids swimming gala, virtual gym guide...etc. to raise public awareness on health & wellness and introduce easy ways to implement fitness into one's lifestyle with the company's services).
• Conducted on-site & offline wellness seminars and workshops to generate interest in members and potential customers.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 50%.
• Creating engaging and successful marketing, advertising and social media copy that gained 450% more traction and increased brand visibility & sales.
• Professional copywriting skills (English, Mandarin).
• Proficient in Facebook & Instagram advertising (business suite).
• Pro Canva user in creating promotional graphic & short video.

PERSONAL ACHIEVEMENT

• NASM Certified Personal Trainer
• Functional Fitness Group Class Instructor
• Wellness Talk Speaker
• Targeted Facebook Marketing course (Completed)
• Event Management (cross industry collaborations)

• To lead and fulfill the non-profit organisation’s primary goal & mission:"To provide development opportunities that empower young people in my local community to create positive change".
• Responsible for the mobilization of my members to act on this mission through creating impactful & effective initiatives and strategies while encouraging new ideas and improvements.
• Foster cooperation, nurture a positive outlook and lead with vision.
• Developed membership recruitment and retention program and initiatives to grow the chapter.
• Learn and encourage the implementation of "JCI Active Citizen Framework" in all projects to make sure the impact and sustainability of these initiatives are measurable and effective.
• Established and maintain a sound management and helpful working atmosphere for my members of board and committee members.
• Achieved under-budget and on-time project management to adhere to project goals.
• Pitched to and negotiated with potential sponsors & stakeholders fund & support our projects & events (including sponsorship packages and deck development).
• Organized and prepared community meetings while building positive working relationships with various members of city & state department, media and community organizations.
• Monitored funding opportunities available at local, state and federal policy levels.
• Devised projects that adheres to Malaysia govermental efforts in reviving & enhancing economic development initiatives targetting small to medium local businesses.
• Addressed some of the pressing community issues such as: education accesibility issues in rural areas amid MCO and food & essentials ration to underpriviledge Orang Asli single families and etc..
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Resolved problems, improved operations and provided exceptional guidance and support to my team.
• Gained media exposure from projects and activities that increased brand awareness witihin my local community.
• Succcesfuly bidded the hosting right for 2022 JCI Area North Convention (National Project).
• Achieved 100% efficiency Local Organisation Award
• Honed and sharpened my event organisation, management and people skills.
• Public Speaking and emceeing .
• Social media and website content creation, marketing and promotions of events.

• Managed workflow and production output of consultants and subordinates & contractors.
• Organized and prioritized workload to delegate responsibilities among colleagues.
• Managed resource estimates, project timeline, project milestones, task dependencies and critical path.
• Sourced, vetted and managed vendors needed to accomplish project goals.
• Negotiated terms and conditions for merchandising & renovation construction contracts to meet project goals & adhering to budget.
• Resolved conflicts and negotiated mutually beneficial agreements between parties.
• Coordinated project activities with vendors and suppliers and maintained relationships.
• Created quality management plan, developed and maintained project documentation and oversaw project design.
• Maintained open communication by presenting regular updates on project status to directors.
• Creative input for project's architectural, interior design & branding.

MARKETING & BRANDING

• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Developed technical and non-technical marketing presentations, public relations campaigns, media articles, press releases and newsletters.
• Launched marketing activities for new product lines and market penetration (Such as: Fashion show, product launching events, VVIP exclusive events, inter-designer collaboration collection etc..)
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Social media accounts & website management and content creation to improve brand online visibility and boost customer engagement.
• Work with sales & operation team to educate team on product knowledge and make sure customer service is helpful.
• Connect and maintain good working connection with members of media, suitable influencers and celebrities that fits the brand's image.
• Routine report to the founder of the brand to identify current issues and devise new and improved strategies.
• Planned and executed events and marketing programs to increase qualified leads.

CREATIVE DIRECTION

• Worked very closely with graphic designer to develop effective marketing collaterals, brand packaging, fashion booklet etc..
• Developed seasonal fashion trend forecast & report for Lewre Bespoke collection. Worked alongside shoe & bag designers to make sure all products are delivered on time and adhering to theme.
• Provide art direction and supervision for the installation all retail window displays.
• Hands-on involvement in development of the MATRADE exihibition pieces (Songket x Lewre) in Paris.
• Art direction & styling of photoshoots and video shoots for new ad campaigns.
• Model & talent sourcing, fashion and beauty styling of models for shoots and fashion shows.
• Supervision of renovation of retail stores. Ensured smooth communication and on-time work progress with vendors, suppliers and interior designers.

• Wrote copy, direct photo shoots, conduct celebrity/ designer interviews and storyboards.
• Collaborated with fun and close-knit team to continuously move projects along tight timelines.
• Researched current fashion trends and provide constructive styling tips for our readers in the monthly issue.
• Collaborated with other stylists to discuss and plan for exciting new trends that could be featured on our magazine.
• Styled around 30 different looks for editorial monthly.
• Selected models and images for events shoots and magazine prints.
• Wrote over 80 articles on latest fashion, beauty, pop culture, jewelry and accessory trends.
• Attend and write-up on PR events of fashion brands and houses.
• Solicited input from team members and actively participated in project team meetings.
• Visited numerous fashion PR houses and designers to acquire wardrobes for shoots.
• Designed story boards and concepts to provide visual roadmap for fashion photo shoots.
• Established and maintained relationships with luxury showrooms and high-end fashion houses for sample requests.
• Collaborated with photographers to edit photos, refine photos and review pagination of selected photos.