YEO YING JIE
EXECUTIVE (TV)
Kuala Lumpur
Summary
Actively pursuing a full-time role that presents professional challenges and opportunities for growth. Leverages strong interpersonal skills, effective time management, and expert problem-solving abilities to contribute to the success of media campaigns. Experienced in creating and managing TV media schedules, monitoring client KPIs, and providing actionable insights to optimize campaign performance. Dedicated to continuous improvement, collaboration, and delivering impactful results that align with client objectives and business goals.
Overview
8
8
years of professional experience
9
9
years of post-secondary education
Work History
Buying Executive, TV
GroupM Malaysia
02.2022 - Current
- Utilized media operating systems to create and manage TV media schedules, ensuring precise alignment with client objectives and campaign timelines.
- Monitored and managed the delivery of client KPIs, ensuring TV campaigns met established performance targets. Provided regular performance updates to planning team.
- Coordinated with internal and external teams to track data for weekly monitoring of campaign performance. Produced accurate and timely reports to evaluate campaign effectiveness and adjustments needed.
- Contributed valuable insights and analysis for mid- and post-campaign reports. Used data to support in-flight optimizations and to recommend improvements for future campaign briefs.
- Prepared and maintained monthly and weekly tracker data, ensuring up-to-date tracking of all media placements, performance, and KPIs.
- Managed ad-hoc projects and tasks assigned by senior management.
Master Data Steward (Contractor)
PPG Coatings (M) Sdn Bhd
10.2021 - 01.2022
- Develop a centralized team in support the region on data maintenance
- Develop and implements solutions on data governance
- Adheres and be a change agent to the principles of master data governance
- Other ad-hoc tasks
Marketing Student Intern
Revenue Valley Sdn Bhd
10.2020 - 12.2020
- Compile monthly sales report
- Communicate with outlets
- Involve in organizing marketing campaign
- Other ad-hoc tasks
Part-time Admin
A+ Learning Hub
12.2016 - 05.2017
- Collect tuition fees
- Teacher assistance
- Prepare teaching materials
- Other ad-hoc tasks
Education
Bachelor of Business (Honours) - International Business
Tunku Abdul Rahman University College
Kuala Lumpur, 14 05.2019 - 05.2021
Diploma in Business Studies - International Business
Tunku Abdul Rahman University College
Kuala Lumpur, 14 05.2017 - 05.2019
Sijil Peperiksaan Malaysia (SPM) -
Sekolah Menengah Kebangsaan Taman Bukit Maluri
Kuala Lumpur, 14 01.2012 - 12.2016
Skills
- Microsoft Words – Advance
- Microsoft Power Point – Moderate
- Microsoft Excel – Advance
- Nielsen – Advance
- Kantar - Advance
Personality
- Discipline
- Willing to learn
- Cheerful
- Responsible
Timeline
Buying Executive, TV
GroupM Malaysia
02.2022 - Current
Master Data Steward (Contractor)
PPG Coatings (M) Sdn Bhd
10.2021 - 01.2022
Marketing Student Intern
Revenue Valley Sdn Bhd
10.2020 - 12.2020
Bachelor of Business (Honours) - International Business
Tunku Abdul Rahman University College
05.2019 - 05.2021
Diploma in Business Studies - International Business
Tunku Abdul Rahman University College
05.2017 - 05.2019
Part-time Admin
A+ Learning Hub
12.2016 - 05.2017
Sijil Peperiksaan Malaysia (SPM) -
Sekolah Menengah Kebangsaan Taman Bukit Maluri
01.2012 - 12.2016
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