Yee Teng Chew

• · Assist the Head of Department (HOD) in the development of the Business Plan and A&P expenditure planning, including CAPEX.
• · Devise and execute effective marketing and sales strategies to achieve project Business Plan objectives.
• · Develop competitive pricing strategies for new product launches.
• · Ensure timely execution of marketing plans in alignment with approved budgets for all new launches, from awareness campaigns to post-launch activities.
• · Coordinate effectively with advertising agencies, media agencies, media owners, marketing suppliers, and other business associates—from briefing to final production.
• · Plan, coordinate, and execute marketing and sales events, including sales launches, promotional activities, roadshows, exhibitions, and community events, to achieve sales targets and increase footfall to sales galleries while strengthening township branding.
• · Conduct market research and competitor analysis to support data-driven business decisions.
• · Work closely with the in-house digital marketing team to manage and optimize all campaign initiatives.
• · Coordinate cross-functional and inter-departmental workflows to ensure timely completion of marketing deliverables.
• · Administer and implement departmental guidelines and standard operating procedures (SOPs) to ensure operational compliance.
• · Monitor and manage marketing content updates across all digital platforms, including websites, social media, intranet, and internal communications.
• · Oversee the appointment of model makers and liaise with planning teams and consultants to ensure the accuracy and presentation quality of scale models for each project.
• · Manage the application and renewal process for Developer Licenses (DL), Advertisement & Sale Permits (AP), and other relevant business and outdoor advertising licenses.
• · Prepare and submit necessary regulatory reports, including 7F, 7E, NAPIC, REHDA surveys, and others as required.
• · Support ongoing marketing and sales functions, including preparation of updates for weekly HOD meetings and presentations for quarterly EXCO and Board meetings.
• · Undertake special and ad hoc assignments, including the biannual KLK Land Newsletter, CSR initiatives (e.g., blood donation drives, health check-up programs, recycling campaigns), and organizing BSC Clubhouse events (e.g., annual badminton championships, clinics, workshops, etc.).
• · Provide marketing support to other departments for promotional activities, such as industrial projects managed by Business Development and marketing initiatives for co-working spaces, including input on marketing collaterals.

· Conceptualized product theme and determined product mix and design based on marketability study

· Conducted market research and monitor development trends

· Formulated product pricing and promotional packages to promote effective sales

· Application of APDL, submission of quarterly 7F and NAPIC Report

· Executed from creation to delivery of marketing collaterals to ensure consistency of collaterals with brand

· Ensure all sales & marketing activities are executed timely, within budget and in accordance to company’s quality and requirements

· Assessing feasibility studies and to monitor the marketing budget monthly

· Responsible for the pre-launch planning and event organizing

· To ensure that sales and marketing activities are well scheduled and executed with precision.

· Liaise with bankers for EF tie up

· Management of client databases from online registrations as well as walk in registrations for future references, EDM blasting and mailing uses

· Project handover preparation

• Assist the Senior Vice President (Head of Sales & Marketing) with day-to-day secretarial and administrative tasks.
• Conduct market research and monitor industry and development trends to support strategic planning.
• Prepare sales documentation and coordinate with solicitors to ensure timely execution of SPA, DMC, collection of initial 10% payments, issuance of Letters of Offer (LO), and standard correspondence.
• Ensure all sales and marketing activities are executed on time, within budget, and in accordance with company standards and quality requirements.
• Manage the end-to-end process of creating and delivering marketing collaterals, ensuring brand consistency across all materials.
• Support sales efforts through cold calling, handling enquiries, and providing customer service support.
• Assist in organizing and executing events, including sales launches and promotional activities.

• Assist the Group Finance & Admin Director with daily secretarial duties and office administration tasks.
• Manage and process monthly staff payroll accurately and on schedule.
• Ensure timely and accurate submission of statutory payments to relevant government bodies (e.g., LHDNM, EPF, SOCSO, HRDF), and handle staff EA Forms and Form B for annual income tax filing.
• Prepare and coordinate submissions for tenders, registrations, and job pitching.
• Supervise and monitor the performance and operations of the Administration Department.
• Oversee and manage all HR-related matters, including training and development, compensation and benefits, staff insurance and claims, and responding to employee queries.
• Undertake special assignments, ad hoc events, and related duties as required, including company tender processes and corporate events.

· Knowledgeable in provide administration support for events organized such as golf tournament, listing ceremony, seminar, student visit, dialogue session and other related functions

· Attend to queries from public, where possible

· Internal & external events coordination such as RSVP, invitation, registration and other related PR works

· Others admin/general work or ad hoc assignment as needed

· Checked share certificates against daily transaction report

· Prepared daily statistic report and submitted to Management

· Monthly stock tick (share certificates) to ensure all are well kept in safe

· Others daily admin/general works as needed.