LO YEE LOONG

• -Generated new business with marketing initiatives and strategic plans.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
• Orchestrated complete sales operation overhaul across 8 provinces , slashing distribution lead times by 40% through predictive logistics modeling
• Designed tiered incentive program increasing sales team productivity y 25% ( Q2 2024 vs Q2 2023 )
• Negotiated 15% margin improvement with 23 key suppliers through volume consolidation strategy
• Generated new business with marketing initiatives and strategic plans.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
• Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
• Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
• Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
• Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
• Enhanced the company's profitability by identifying and eliminating inefficiencies in existing business processes.
• Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
• Spearheaded development of new product line, leading to significant expansion of market footprint.
• Improved sales team performance with targeted training programs focused on advanced sales techniques and product knowledge.
• Increased brand visibility with creation and execution of comprehensive digital marketing strategy.
• Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
• Enhanced team productivity and efficiency through implementation of strategic project management tools and techniques.
• Led cross-functional teams to launch marketing campaigns, resulting in increased brand awareness.
• Optimized operational processes for cost savings, analyzing existing procedures and implementing improvements.
• Secured high-value accounts through persistent and strategic outreach efforts.
• Implemented CRM tools to better track sales opportunities and customer interactions.
• Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
• Reduced time to market for new products by optimizing development and approval processes.
• Coordinated with product development teams to ensure offerings met market demands and client expectations.
• Conducted market analysis to identify trends and adjust business strategies accordingly.
• Negotiated favorable terms in partnership agreements, ensuring long-term profitability and stability.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Implemented systems and procedures to increase sales.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Managed revenue models, process flows, operations support, and customer engagement strategies.
• Communicated product quality and market comparisons by creating sales presentations.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Organized promotional events and interacted with community to increase sales volume.

Transformed regional brand to national player by expanded from 4 to 27 provinces in 3 years

• Grew convenience channel from 12% to 38% revenue contribution
• Secured 800+ new modern trade listings (Emart /Servay/Bataras)
• Launched premium product line capturing 9% market share within 8 months ( Sabah Curry Mee )
• Piloted e-commerce channel & events contributing 18% of total revenue within first year
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
• Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
• Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
• Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
• Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Turnaround Specialist for underperforming department
• Replaced 60% underperforming sales person within 6 months
• Implemented daily sales tracking system reducing inventory days from 45 to 28
• Achieved 112% annual target in final year
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
• Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
• Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
• Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
• Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
• Executed proven strategies to hit sales quota and help company achieve goals.
• Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
• Led sales region to increase sales and boost team morale.
• Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Organized promotional events and interacted with community to increase sales volume.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Managed revenue models, process flows, operations support, and customer engagement strategies.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Implemented systems and procedures to increase sales.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
• Communicated product quality and market comparisons by creating sales presentations.