Yat Fei Jeff-Chan
Kuala Lumpur,Segambut
Summary
To constantly work towards the attainment of frontline positions in an organization, which values innovation and initiative, leading to a positive contribution to the same. Diligent Senior Product Manager offering 6 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Experienced and highly determined Product Manager passionate about developing innovative methods to drive sales. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
Product Manager (Sep 2014 – Jan 2017) Division Manager (Jan 2017 – Jan 2024)
Build Technology Supply Sdn Bhd (IT Hardware Distributor)
Petaling Jaya, 10
9 2014 - 2 2024
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Maintained positive vendor relations to build strong partnerships.
- Prioritized roadmap in order to achieve product goals and metrics.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Monitored market trends and competitor performance to update promotional strategies.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Liaised with clients to better understand business needs and current market landscape.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Developed product documentation to communicate upcoming features and products to internal teams.
Senior Product & Marketing Executive
AZ-Technology Sdn Bhd (IT Hardware Principle)
01.2013 - 08.2014
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Launched marketing activities for new product lines and market penetration.
Senior Channel Sales Executive
MCL Distribution Sdn Bhd (IT Hardware Distributor)
06.2012 - 12.2012
- Provided regular feedback to product development teams, contributing to continuous improvement efforts.
- Collaborated on marketing initiatives to drive brand recognition and channel partner engagement.
- Developed strong relationships with key decision-makers within strategic accounts.
- Delivered consistent sales growth with effective account management and partner support.
- Increased channel sales revenue by developing and implementing effective sales strategies.
- Monitored competitor activities closely; applied insights gained from that analysis to enhance the company's offerings.
Channel Account Executive
Achieva Technology Sdn Bhd (IT Hardware Distributor)
09.2007 - 05.2012
- Streamlined communication channels to improve information flow between partners and internal teams.
- Partnered on unique content design and development.
- Supported the onboarding process for new channel partners, ensuring smooth integration into existing networks.
- Coordinated joint marketing initiatives with channel partners to boost brand visibility and drive customer engagement.
- Established clear performance metrics for channel partners, fostering accountability and driving results.
- Developed strong relationships with channel partners for enhanced collaboration and revenue growth.
Senior Sales Executive
Forysta Communications Sdn Bhd (Celcom Distributor)
03.2004 - 08.2007
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
- Facilitated relationships with target accounts through implementation of proven networking methods.
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Established long-lasting relationships with key clients through effective account management and consistent communication.
- Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Expanded market presence by identifying new business opportunities and successfully closing deals.
- Sold Product to new and established customers.
- Secured key partnerships with industry influencers, enhancing brand visibility and credibility in the market.
Sales & Marketing Executive
Sky Mobile Sdn Bhd (Digi Distributor)
9 2001 - 2 2004
- Developed strong client relationships for increased customer loyalty and repeat business.
- Conducted market research to identify trends and inform marketing strategies, driving company growth.
- Analyzed competitors'' offerings to identify areas for differentiation, informing product positioning strategy improvements.
- Delivered compelling presentations to secure new business opportunities and partnerships.
- Managed sales pipelines effectively, leading to consistent achievement of quotas.
- Analyzed sales and marketing data for improved strategies.
Education
Higher National Diploma - Information Technology
Institut Teknologi Pertama
Miharja, Cheras 01.2000 - 08.2001
Skills
Product Lifecycle Management
Educationprofile
- 2000, 2001, BTEC Higher National Diploma in Computer Information Technology (Software Engineering), Institut Technology Pertama
- 1994, 1999, PMR & SPM, Sek.Men.Kebangsaan Tmn Connaught, KL
Personalprofile
Sense of responsibility, hardworking and willing to learn. Ability to work in all situations. Flexible. Good Team Player. Good communication skills. Troubleshooting
Personal Information
- IC Number: 811028-14-6669
- Willing To Relocate: Yes
- Date of Birth: 28 Oct 1981
- Marital Status: Married
- Religion: Christian
Timeline
Senior Product & Marketing Executive
AZ-Technology Sdn Bhd (IT Hardware Principle)
01.2013 - 08.2014
Senior Channel Sales Executive
MCL Distribution Sdn Bhd (IT Hardware Distributor)
06.2012 - 12.2012
Channel Account Executive
Achieva Technology Sdn Bhd (IT Hardware Distributor)
09.2007 - 05.2012
Senior Sales Executive
Forysta Communications Sdn Bhd (Celcom Distributor)
03.2004 - 08.2007
Higher National Diploma - Information Technology
Institut Teknologi Pertama
01.2000 - 08.2001
Product Manager (Sep 2014 – Jan 2017) Division Manager (Jan 2017 – Jan 2024)
Build Technology Supply Sdn Bhd (IT Hardware Distributor)
9 2014 - 2 2024
Sales & Marketing Executive
Sky Mobile Sdn Bhd (Digi Distributor)
9 2001 - 2 2004
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