Summary
Overview
Work History
Education
Skills
ADDITIONAL EXPERIENCE
Accomplishments
Timeline
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Masira Yasmin Mokhzani

Masira Yasmin Mokhzani

Digital Content And Podcast Associate
Kuala Lumpur,14

Summary

Podcasting professional with robust background in producing and managing compelling audio content. Reliable team player focused on achieving exceptional results and adapting seamlessly to evolving project needs. Skilled in examining online and off-line marketing trends, executing marketing and PR campaigns, and working alongside a team in a flexible, fast-paced work environment. Keen on learning from and contributing to innovative companies that champion young creative spirit.

Overview

7
7
years of professional experience

Work History

Content Producer, Podcast and Digital

Astro
01.2022 - Current
  • Define, plan, and execute the product vision, strategy, and roadmap for a variety of podcast series with varying genres
  • Identified gaps in existing content offerings, proposing new topics to address audience needs and interests
  • Successfully managed 5-6 projects simultaneously throughout the year, ranging from 10 episodes/show to 40 episodes/show, prioritizing workload to meet deadlines and deliver high-quality results
  • Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns

PR Associate

Acorn Communications
04.2021 - 09.2021
  • Wrote news releases and briefing documents for multiple clients, and issued them to mainstream media and online news portals.
  • Planned PR campaigns and strategies, and communicating each client’s brand values.
  • Communicated with media weekly to build relationships and optimize press coverage
  • Reported on press coverage recaps to determine areas for improvement

Marketing and Branding Trainee

Avant-X
04.2020 - 12.2020
  • Planned and launched the first social media marketing campaign of, LUMI Beauty, a beauty brand by Chryseis Tan.
  • Coordinated media events for Gucci to drive client engagement.
  • Maintained and updated media contact lists and databases for ease of access.

Co-host & Producer

A Woke Podcast
11.2019 - 02.2021
  • A millennial-oriented podcast hosted by millennials, attempting to tackle youth-related issues in the hopes of creating a better environment for healthier conversations
  • Participated in community outreach initiatives on behalf of the show, strengthening its connection with listeners and local organizations

Marketing and Communications Team Member

Maxis
07.2018 - 09.2018
  • Collaborated with multiple teams within the company to plan and organize two Merdeka Day promotion projects for the main service provider and its digital internet plan.
  • Organized teams and assisted in the creative process for a promotional video that garnered 1.1 million views on YouTube.
  • Researched and presented suggestions for long-term collaborations with talent management companies, and assisted in planning for a music video that garnered 1.8 million views on YouTube.

Digital Marketing Executive

Verso & Recto
02.2021 - 03.2021
  • Planning, implementing, manage & monitor digital marketing strategies and analysis
  • Measure and report performance of all digital marketing campaigns and assess against goals
  • Manage the creation and management of digital content for publishing onto digital platforms based on market & business direction

Education

Bachelor of Arts - International Relations

University of Exeter
Exeter, UK
07.2019

Skills

  • Project Management

  • Verbal Communication

  • Social Media Marketing

  • Content Creation

  • Team collaboration

  • Relationship building

ADDITIONAL EXPERIENCE

  • Volunteer work, Habitat for Humanity Malaysia
  • Able to speak Mandarin and Bahasa Malaysia
  • New York Film Academy 4-Week Producing in Film and TV Course

Accomplishments

Winner of multiple RadioDays Asia Podcast Award,

  • Major Winner for ‘2023 Best Health and Wellness Podcast' (Life Confessions)
  • Major Winner for '2024 Best Interview Podcast' (Muzik Roundtable)
  • Major Winner for '2024 Best Sport Podcast' (Suited & Booted)

Timeline

Content Producer, Podcast and Digital

Astro
01.2022 - Current

PR Associate

Acorn Communications
04.2021 - 09.2021

Digital Marketing Executive

Verso & Recto
02.2021 - 03.2021

Marketing and Branding Trainee

Avant-X
04.2020 - 12.2020

Co-host & Producer

A Woke Podcast
11.2019 - 02.2021

Marketing and Communications Team Member

Maxis
07.2018 - 09.2018

Bachelor of Arts - International Relations

University of Exeter

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Masira Yasmin MokhzaniDigital Content And Podcast Associate