Summary
Overview
Work History
Education
Skills
Additional Information
Software
Youtube Channel I Inspired by
Status
Timeline
Hi, I’m

Yap Lai Sze

Digital Marketing
Kuala Lumpur
Yap  Lai Sze

Summary

Adaptable and resourceful professional transitioning into digital marketing and e-commerce. Completed a digital marketing certification with hands-on skills in SEO, email marketing, analytics, and online platforms.

Hope for more Malaysia business to transition from physical business to online or mix platform for wider exposure. Inspire to work in live-stream team, admire their quick-thinking, fast paced and charm during live sales like Shoppee Live.

Overview

19
years of professional experience
4
Languages

Work History

Sri Manisan Sdn Bhd

Account Assistant
08.2024 - Current

Job overview

  • Assist in 62 supermarket outlet of consignment on imported chill product.
  • Assist in documentation and closing of account.
  • Follow up ad hoc job by finance manager.

Wong & Co

Tax Assistant
01.2016 - 09.2017

Job overview


  • Acted as the main contact between LHDN officers, audit offices, clients, and tax agents.
  • Reviewed and clarified tax issues before raising them to the tax agent.
  • Handled tax filings and submissions for 215 Sdn Bhd companies, 30 partnerships, and 80 sole proprietors.
  • Managed and updated tax records for the licensed tax agent.
  • Liaised with LHDN during tax audits and account checks.
  • Responded to letters or requests from government officers on behalf of clients and auditors.
  • Shared official government updates with clients and internal teams.
  • Responsible for submitting CP204, CP500, and official letters to LHDN.



La Miss Trading Sdn Bhd

Purchaser Cum Sales
03.2014 - 12.2015

Job overview

Conducted market research to identify best-selling and underperforming fashion ranges tailored to Malay and Chinese consumer segments.

  • Assisted in planning and adjusting product selections to meet local market demand and consumer preferences.
  • Managed wholesale operations at a larger scale, coordinating with both local and international buyers to support sales volume and delivery timelines.
  • Supported retail operations on a smaller scale, including cashier duties and visual merchandising to improve customer experience and sales performance.
  • Keep track current stock level of fashion goods.
    Liaise with logistics and schedule receive date and delivery date.
  • Keep a record of all new stocks and communicate with 15 branches of sales associates. Tab in the new business lead.

Timcare Technology Sdn Bhd

Business Development Manager
02.2011 - 03.2014

Job overview

  • Generated new business through targeted marketing initiatives and strategic planning within the chemical and agricultural sectors.
  • Contributed data-driven insights for decisions on pricing, packaging, distribution, and market strategy for new product launches.
  • Engaged with potential clients across telephone, email, and in-person meetings, building a solid pipeline across Southeast Asia.
  • Negotiated and secured long-term contracts with new clients, expanding presence in the assigned territory.
  • Increased client base by identifying new opportunities and nurturing strong relationships with key stakeholders.
  • Gained exposure to the raw materials supply chain and manufacturing processes, enhancing product knowledge and credibility.
  • Successfully collaborated with Uncle Rani Organic Chicken Farm, supporting growth in the sustainable food sector.

Wappsol Solution Sdn Bhd

Contract Management Administrator
11.2006 - 12.2010

Job overview

  • Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
  • Managed office inventory levels, ensuring adequate supplies were available while minimizing waste and unnecessary spending.
  • Maintained personnel records and updated internal databases to support document management.
  • Established an organized filing system that streamlined document retrieval and reduced misplaced files.
  • Improved employee productivity with effective time management strategies for daily tasks.
  • Organized workflow and delegated tasks effectively to ensure timely project completion without compromising quality.
  • Maintained accurate documentation of company policies and procedures for easy reference by all employees.
  • Managed human resources functions, including team-building.

Education

Google
Cousera Online

Associate of Arts from Google Digital Marketing & E-commerce
04.2001

University Overview

  • Developed foundational skills in SEO, email, social, and e-commerce marketing
  • Built a mock Shopify store and optimized product listings
  • Ran data analysis exercises using GA4 and presented campaign insights
  • Created sample digital marketing campaigns focused on customer acquisition

Segi College
Kuala Lumpur

from Diploma in Business Study
12-2002

University Overview

BAC College
Kuala Lumpur

from Diploma in Public Relation
04.2001

University Overview

Skills

Digital Marketing Strategy

Additional Information

Additional Information

Analytical and creative professional transitioning into digital marketing and e-commerce, with a strong talent for data storytelling and performance analysis. Recently completed a Google-certified program in digital marketing, gaining hands-on experience in SEO, email campaigns, paid ads, and e-commerce. Known for translating complex data into clear insights that drive smarter marketing decisions. Excited to bring a unique blend of strategic thinking, curiosity, and data-driven execution to an entry-level marketing role.



Software

Wordpress

1 Analytics & Data Tracking Google Analytics (GA4) – Understand website traffic, user behavior, and conversion paths

3 Paid Advertising Platforms Google Ads – For search, display, YouTube, and shopping ads Meta Ads Manager – For Facebook and Instagram campaigns

SEO & Content Optimization SEMrush or Ahrefs – Keyword research, site audits, backlink tracking Google Search Console – Monitor site performance in search results

Design & Content Creation Canva – Easy design tool for ads, social media posts, emails, etc

ChatGPT – For writing captions, ad copy, emails, and content ideas

Youtube Channel I Inspired by

Youtube Channel I Inspired by

Inspired by The Futur, a YouTube channel that shaped my understanding of branding, design thinking, and modern marketing. Their content deepened my appreciation for how strategy, storytelling, and design influence consumer behavior and business growth.


Jeff Su's YouTube channel is known for productivity tips, career growth, communication, and personal branding — all very relevant in a professional setting. Mentioning it in your resume can showcase your commitment to self-improvement, professional development, and staying up-to-date with modern workplace skills.


Regular follower of 志祺七七 X 圖文不符, gaining insights into content creation, media storytelling, and effective visual communication.

Status

Status

Married with 2 children. 



Timeline

Account Assistant
Sri Manisan Sdn Bhd
08.2024 - Current
Tax Assistant
Wong & Co
01.2016 - 09.2017
Purchaser Cum Sales
La Miss Trading Sdn Bhd
03.2014 - 12.2015
Business Development Manager
Timcare Technology Sdn Bhd
02.2011 - 03.2014
Contract Management Administrator
Wappsol Solution Sdn Bhd
11.2006 - 12.2010
Google
Associate of Arts from Google Digital Marketing & E-commerce
04.2001
BAC College
from Diploma in Public Relation
04.2001
Segi College
from Diploma in Business Study
Yap Lai SzeDigital Marketing