YAP JUN WEI
SEO Specialist
Jinjang Utara, Kepong
Summary
As an SEO Specialist, I have been actively involved in driving organic growth by conducting keyword research and optimizing content using tools like Semrush and Google Keyword Planner. I have experience in website analysis through Google Analytics and Search Console, on-page SEO strategies, and technical SEO improvements, including page speed optimization and schema markup implementation. I am also familiar with WordPress and SEO tools like RankMath and Yoast SEO to support ongoing SEO efforts.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
SEO Specialist
Hysky Management Sdn Bhd
10.2024 - 12.2024
- Keyword Research: Familiar with tools like SEMrush and Google Keyword Planner to identify relevant keywords and drive organic traffic.
- Website Analysis: Skilled in analyzing performance metrics using Google Analytics and Search Console to refine strategies and improve user engagement.
- On-Page SEO: Adept at crafting meta titles, descriptions, and heading strategies (H1-H4) while ensuring responsive design layouts optimized for desktop, mobile, and tablet views.
- Technical SEO: Skilled in optimizing page load speed, troubleshooting 404 errors, implementing structured data with FAQ schema markup, managing and optimizing sitemaps, and ensuring proper HTTPs security, all to enhance website performance and search engine crawlability.
- Link Building: Strong focus on internal linking strategies to improve website navigation and SEO value.
- SEO Tools Expertise: Hands-on experience with SEMrush, RankMath, Yoast SEO, and Google tools to implement and monitor effective SEO campaigns.
- CMS Management: Proficient in WordPress for content management and SEO optimization.
- Web Development Basics: Familiar with basic HTML, enabling effective content updates and minor design adjustments with an SEO-focused approach.
SEO Executive
LYNX SOLUTIONS SDN BHD
12.2022 - 10.2024
- I specialized in optimizing website content and conducting keyword research to enhance Google rankings
- Regularly refining meta titles and descriptions in alignment with market trends and search patterns was a key responsibility
- Strategically inserting internal links within content aimed to boost organic traffic for pages with lower exposure rates
- I monitored website performance using Google Analytics, proactively identifying areas for improvement and developing strategies
- Collaborating closely with the Marketing Team, I implemented effective marketing strategies and devised solutions to enhance rankings, increase traffic, and improve conversion rates
Facebook Copywriter
KTIC GROUP SDN BHD
10.2020 - 10.2022
- In my role as a Facebook Copywriter, I successfully managed copywriting for 40-50+ Facebook pages across various projects, creating content in Mandarin, English, and Malay
- I specialized in crafting compelling titles and engaging copy that effectively captured audience attention and generated valuable leads
Tele-sales @ Internet Agent (Internet Service Provider)
KTIC GROUP SDN BHD
12.2017 - 10.2022
- I have nearly 5 years of experience in the telecommunications industry, working as an agent specializing in promoting and selling internet products for residential and business Internet
- My role involved direct customer engagement, where I effectively promoted, convinced, and upsold products to drive revenue growth for the company and myself
Education
DIPLOMA - FINANCE AND INVESTNMENT
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
01.2018 - 01.2020
Skills
Google Search Console
Google Analytics
WordPress CMS
SEMrush & Google Keyword Planner
On-page website content optimization
Keyword research
Website performance enhancement
Basic HTML
Copywriting
Translation (EN to CN)
Accounting
MS Office
Fintech Company (Broker Firm)
Timeline
SEO Specialist
Hysky Management Sdn Bhd
10.2024 - 12.2024
SEO Executive
LYNX SOLUTIONS SDN BHD
12.2022 - 10.2024
Facebook Copywriter
KTIC GROUP SDN BHD
10.2020 - 10.2022
DIPLOMA - FINANCE AND INVESTNMENT
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
01.2018 - 01.2020
Tele-sales @ Internet Agent (Internet Service Provider)
KTIC GROUP SDN BHD
12.2017 - 10.2022
Languages
English
Malay
Mandarin
Cantonese