YAP JUN WEI
SEO Specialist
Kepong
Summary
Performance-focused SEO Specialist with experience in Forex and iGaming industries, specializing in On-page SEO, Off-page SEO, and Technical SEO to improve organic rankings, traffic, and website performance. Skilled in keyword research, link building, technical audits, and SEO optimization using tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and PageSpeed Insights. Experienced in managing multiple websites and implementing strategic SEO solutions tailored to business growth and competitive search environments.
Overview
6
6
years of professional experience
2
2
Certifications
4
4
Languages
Work History
SEO SPECIALIST
INFINITY RISING SDN BHD
01.2025 - Current
- Enhanced organic search traffic through high-quality backlink acquisition and strategic link-building techniques.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Managed multiple websites simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific website's goal need.
- Improved website rankings with implementation of strategic on-page and off-page SEO approaches.
- Evaluated SEO outreach objectives and delivered insights to marketing director.
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
- Devised effective link-building campaigns to increase website authority and visibility.
- Implemented XML sitemaps, robots.txt files, and 301 redirects to enhance search engine spidering, crawling, and indexing.
- Experienced with Ahrefs, SEMrush, Moz.com, Screaming Frog, PageSpeed Insights... SEO tools for search engine optimization on-page, off-page, and technical optimization goals.
- Strategize and manage small team members to drive SEO growth outcomes
- Familiar with SEO white, grey, and black hat methods to strategize and implement optimal SEO plans based on scenario
SEO Specialist
Hysky Management Sdn Bhd
10.2024 - 12.2024
- Employ keyword research tools including Semrush and Google Keyword Planner to uncover relevant keywords and stimulate organic traffic
- Develop meta titles, descriptions, and heading strategies (H1-H3) while ensuring responsive design layouts optimized for desktop, mobile, and tablet views.
- Prioritize internal linking approaches to optimize website navigation and maximize SEO value.
- Administer content using WordPress, focusing on SEO strategies and best practices.
- Mastered basic HTML, facilitating effective content updates and minor design adjustments with an SEO-focused approach.
SEO Executive
LYNX SOLUTIONS SDN BHD
12.2022 - 10.2024
- Focused on optimizing website content and performing keyword research to elevate Google rankings
- Regularly adjusted meta titles and descriptions to reflect current market trends and search patterns
- Strategically embedding internal links within content to elevate organic traffic for pages with reduced exposure rates
- Monitored website performance utilizing Google Analytics, Google Search Console, proactively identifying areas for enhancement and formulating strategies
Facebook Copywriter
KTIC GROUP SDN BHD
10.2020 - 10.2022
- Managed copywriting responsibilities for 40-50+ Facebook pages within various projects, crafting content in Mandarin, English, and Malay.
- Specialized in formulating impactful titles and engaging copy that efficiently drew audience attention and yielded valuable leads.
Education
DIPLOMA - FINANCE AND INVESTNMENT
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
01.2020
Skills
Keyword research & analysis
Keyword optimization
URL structure
Internal linking
On-page optimization
Backlink analysis
SEO strategies
Teamwork and collaboration
Semantic search
Competitor analysis
Accomplishments
MAO MAO CHIA AWARDS - SEO Achieving Top Rank
MAO MAO CHIA AWARDS - Website Development Course
Certification
MAO MAO CHIA AWARDS - SEO Achieving Top Rank
Timeline
SEO SPECIALIST
INFINITY RISING SDN BHD
01.2025 - Current
SEO Specialist
Hysky Management Sdn Bhd
10.2024 - 12.2024
MAO MAO CHIA AWARDS - SEO Achieving Top Rank
06-2024
MAO MAO CHIA AWARDS - Website Development Course
06-2024
SEO Executive
LYNX SOLUTIONS SDN BHD
12.2022 - 10.2024
Facebook Copywriter
KTIC GROUP SDN BHD
10.2020 - 10.2022
DIPLOMA - FINANCE AND INVESTNMENT
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
Languages
English
Malay
Simplified Chinese
Traditional Chinese
Cantonese