Yap Chng Nam
Digital Marketeer
Kuala Lumpur
Summary
Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Senior Marketing Manager
Wellous Group Limited
Kuala Lumpur, Malaysia
04.2024 - Current
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Coordinated with design and media teams to develop high-quality creative assets.
- Conducted market research to identify new opportunities and target markets.
Head of Digital Marketing
Omnisea Media Limited
Remote
10.2021 - 01.2024
- Developed and executed data-driven content marketing programs, driving organic traffic growth.
- Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.
- Increased brand awareness by implementing innovative digital marketing strategies.
- Stayed current on industry trends and emerging technologies to maintain a competitive advantage in the marketplace.
- Streamlined processes related to project management, improving efficiency within the department.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
- Improved lead generation with targeted pay-per-click advertising campaigns.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Supported new client acquisition with superior strategy and world-class presentations.
- Coordinated with design and media teams to develop high-quality creative assets.
- Mentored local personnel on best practices and protocols to maximize productivity.
Account Manager
Innity Sdn Bhd
Petaling Jaya, Selangor, Malaysia
05.2018 - 10.2021
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.
- Negotiated contracts with focus on maximizing profit and ensuring client satisfaction.
- Drove revenue growth by identifying new business opportunities within existing accounts.
- Facilitated client meetings to gather feedback and adjust strategies accordingly, ensuring alignment with client objectives.
- Built relationships with customers and community to promote long term business growth.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met existing customers to review current services and expand sales opportunities.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Account Manager
APD Digital Services
Kuala Lumpur, Malaysia
03.2017 - 03.2018
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Developed customized account plans for clients to help them achieve their business goals.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
- Facilitated client meetings to gather feedback and adjust strategies accordingly, ensuring alignment with client objectives.
- Boosted client retention by developing and implementing comprehensive account management strategy.
Senior Account Executive
Kraken Interactive
Petaling Jaya, Selangor, Malaysia
05.2014 - 10.2016
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Collaborated with designers, copywriters and developers, creating effective advertising campaigns.
Account Executive
BBDO Proximity Malaysia
Kuala Lumpur, Malaysia
11.2012 - 04.2014
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
Education
Bachelor of Arts - Visual Communication
University of Gloucestershire
Cheltenham, Gloucestershire, UK01-2012
Skills
Content Strategy
Marketing Analytics
Strategic Planning
Creative Direction
CRM Management
Competitive Analysis
Advertising Campaigns
Budget Oversight
Media Planning
E-commerce strategy
Digital advertising
Multi-channel marketing experience
Social Media Marketing
Campaign Management
Brand Development
Timeline
Senior Marketing Manager
Wellous Group Limited
04.2024 - Current
Head of Digital Marketing
Omnisea Media Limited
10.2021 - 01.2024
Account Manager
Innity Sdn Bhd
05.2018 - 10.2021
Account Manager
APD Digital Services
03.2017 - 03.2018
Senior Account Executive
Kraken Interactive
05.2014 - 10.2016
Account Executive
BBDO Proximity Malaysia
11.2012 - 04.2014
Bachelor of Arts - Visual Communication
University of Gloucestershire