XIANG RONG LOK
Hotel & Catering Management
Kluang, Johor
Summary
Accomplished marketing executive with a proven track record at BIGOR SDN BHD, enhancing brand visibility and driving revenue growth through strategic marketing and digital campaigns. Skilled in competitive analysis and sales promotions, with a strong focus on customer service. Demonstrated success in leading teams to achieve ambitious goals, leveraging both innovative marketing techniques and effective communication skills.
Overview
19
19
years of professional experience
Work History
Global Market Marketing Executive
BIGOR SDN BHD
03.2022 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
ADMIN and HR Manager
Greenpoint Deparmental Store
10.2020 - 01.2022
- Guided leaders and employees on company policies, programs, benefits and salary administration.
- Led decision-making and implementation of HR policies, procedures, programs and functions.
- Managed employee relations, investigating and resolving conflicts to maintain a positive work environment.
- Managed employee disputes by employing conflict resolution techniques.
Hotel Assistant General Manager
Prime City Hotel
03.2014 - 07.2018
- Conducted regular audits on safety protocols to ensure compliance with industry regulations and promote a secure environment for guests and staff members alike.
- Resolved guest complaints effectively, demonstrating empathy and problem-solving skills to retain customer loyalty.
- Contributed to revenue growth by upselling hotel amenities, services, and room upgrades.
- Contributed to the development of new marketing strategies, resulting in increased brand visibility and customer engagement.
Restaurant Manager
Lafite Western Restaurant
02.2011 - 01.2014
- Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
- Correctly calculated inventory and ordered appropriate supplies.
- Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
- Tracked daily sales transactions and invoices for accurate and updated financial reporting.
GAS Station Manager
CHOP HAI HIN SERVICE STATION SDN BHD
10.2005 - 10.2010
- Led team meetings fostering open dialogue about concerns or suggestions resulting in improved operational efficiency.
- Established partnerships with local businesses for cross-promotion, expanding customer base.
- Improved energy efficiency with installation of LED lighting and energy-efficient coolers, reducing operational costs.
- Evaluated sales data to identify trends and adjust product offerings accordingly, driving continuous improvement in revenues.
Education
High School Diploma -
KDU College
Kuala Lumpur, Malaysia 04.2001 -
Skills
Marketing Plan Development
Sales Promotions
Customer Service-Oriented
Competitive Analysis
Strategic Marketing
Sales Support
Global Marketing
Special events planning
Digital Marketing
Cycling
"Passionate about cycling, I enjoy staying active and exploring new routes. I am dedicated to maintaining a healthy lifestyle and pushing my physical limits through regular cycling activities."
Timeline
Global Market Marketing Executive
BIGOR SDN BHD
03.2022 - Current
ADMIN and HR Manager
Greenpoint Deparmental Store
10.2020 - 01.2022
Hotel Assistant General Manager
Prime City Hotel
03.2014 - 07.2018
Restaurant Manager
Lafite Western Restaurant
02.2011 - 01.2014
GAS Station Manager
CHOP HAI HIN SERVICE STATION SDN BHD
10.2005 - 10.2010
High School Diploma -
KDU College
04.2001 -
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