Xiao Chie (Sabrina) Tan
Brand Key Account Manager
Ampang,Selangor
Summary
Results-oriented business development management professional focused on building relationships, exceeding sales objectives, and driving business growth. Excellent networking and negotiating skills.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Brand Key Account Manager
Shopee
Kuala Lumpur, Selangor
11.2020 - Current
- Built strong relationships with portfolio of Tier 1 brands under Groceries & Pets category
- Constructed high level business plans and identified new sources of growth for brands and educated them on methods to increase sales and traction on Shopee which drove positive month on month growth in orders and GMV
- Negotiated deals and investments from brands for campaigns and promotions resulting in recognition in Shopee’s double digit day brand rankings
- Communicated daily with internal cross functional teams to ensure consistent exposure for brands which led to brands’ growth and trust in Shopee
- Drove operational improvements which resulted in savings and improved profit margins which was aligned with Shopee's profitability goal
Marketplace Account Executive
Zalora
Kuala Lumpur, Selangor
11.2019 - 11.2020
- Started in the consignment team managing shoes category and was then given the opportunity to manage luxury category after 7 months of joining
- Developed trusted relationships with brand partners where they reached out for any support or needs
- Analyzed and gave insights to assigned accounts which resulted in positive year on year growth in NMV
- Prepared and shared the performance of portfolio to senior management on a weekly and monthly basis
- Successfully acquired and and onboarded 7 brands and assisted in their assortment and intake plans to increase their sell-through rate
- Worked closely with operational teams to ensure great customer experience through quick turnaround time in ensuring timely delivery of products to warehouse and listing of the products
Marketing Coordinator
Mama Net Sdn Bhd
07.2019 - 10.2019
- Assisted in planning on-ground activations; Mama Net Soft Launch, Pa & Ma Baby Fiesta, TLM Baby Expo, TCE Baby Expo, Mums & Baby Fair
- Liaised and obtained gift sponsorships from Sunlight, Comfort, Lady’s Choice, Knorr, Chomel, Baby Steps and Shapee
- Brainstormed and created proposals for online marketing campaigns
Brand Executive
Unilever
12.2018 - 06.2019
- Assisted in planning digital e-commerce activations, digital campaigns, and offline marketing initiatives
- Analyzed market, category, and competitor information to assess brand performance
- Worked with sales, trade marketing, supply, finance, and R&D daily to carry out project objectives
Marketing & Communications Intern
PwC
Kuala Lumpur, Selangor
11.2017 - 01.2018
- Worked on PwC’s internal portal on maintaining and publishing information catering to 2,000+ employees in the firm to leverage on for their proposals or engagement deliveries
- Developed social media contents for the team to review and publish once approved; Drafted a total of 5 contents
- Assisted the team to plan and organize the first phase of PwC’s Building Trust Challenge which is one of the signature events aligning with PwC’s purpose
Intern
Astro
Kuala Lumpur, Selangor
11.2016 - 01.2017
- To raise awareness of traffic issues that drivers face and how to resolve it
- Created videos with team members namely: Traffic Hacks: Road Sickness Cure?, Traffic Hacks: Your Side Mirror
- Recorded news updates to be aired on Astro’s radio stations to provide drivers with up to date traffic
Education
Bachelor of Arts - Mass Communication
UCSI University
Malaysia 01.2015 - 09.2018
Skills
Marketing
Product Marketing
Marketing Communications
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Timeline
Brand Key Account Manager
Shopee
11.2020 - Current
Marketplace Account Executive
Zalora
11.2019 - 11.2020
Marketing Coordinator
Mama Net Sdn Bhd
07.2019 - 10.2019
Brand Executive
Unilever
12.2018 - 06.2019
Marketing & Communications Intern
PwC
11.2017 - 01.2018
Intern
Astro
11.2016 - 01.2017
Bachelor of Arts - Mass Communication
UCSI University
01.2015 - 09.2018