Henry George S Melkis
FMCG Sales And Marketing Manager
Kuala Lumpur
Summary
Experienced FMCG professional with a solid background at British American Tobacco Malaysia, focusing on sales, marketing, and route-to-market strategies. Managed over 400 accounts, led successful teams, and consistently delivered results. After a career break to focus on personal growth, I’m ready to contribute and drive success in the FMCG industry.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Associate Call Centre Manager
Bristish American Tobacco
Kuala Lumpur
01.2022 - 07.2023
- Responsible for the deployment and implementation of BAT Contact Centre
- Managed and led the sales team of 80 agents
- Successful conversion of targeted universe from prompt sales to Tele Sales Model
- Proven adaptability to new processes, technologies, and changes in the call centre environment
- Boosted employee morale and reduced turnover through development and implementation of comprehensive rewards and recognition program.
Associate Route To Market Manager
British American Tobacco
, Kuala Lumpur
08.2019 - 01.2022
- Successfully planned and launched the new route to market model for British American Tobacco Malaysia.
- Transitioning from traditional prompt sales to a new RTM model leveraging on technology and 3PL.
- Led & successfully rollout the new system through face-to-face and remote trainings in a span of 8 months for the entire field sales team across Malaysia, totaling 190 headcounts.
Key Account Executive
British American Tobacco
03.2019 - 08.2019
- Selected to participate in a highly competitive 6-month growth academy program at BAT, focusing on key account management.
- Demonstrated exceptional key account management skills by effectively managing MyNews
- Successfully handled end-to-end processes for new product introductions, showcasing project management and coordination abilities.
- Delivered sales targets for H1 2019
- Graduated from the growth academy program and was promoted
Territory Trade Executive
British American Tobacco
11.2016 - 03.2019
- Successfully led 2 sales representatives to achieve sales targets and deliver exceptional performance
- Implemented effective market visitations and performance appraisals to drive the sales team
- Face to Face Account Management: Managed a portfolio of 400+ accounts consist of general trade & key accounts outlets
Education
Diploma In Mass Communication -
Segi University
Kuala Lumpur 01.2010 - 01.2013
Skills
Key account management
Sales operations
Trade marketing
Relationship management
Route to Market
Effective leader
Staff training/development
Analytical thinking
Relationship building
Project management
Strategic planning
New product launch
Timeline
Associate Call Centre Manager
Bristish American Tobacco
01.2022 - 07.2023
Associate Route To Market Manager
British American Tobacco
08.2019 - 01.2022
Key Account Executive
British American Tobacco
03.2019 - 08.2019
Territory Trade Executive
British American Tobacco
11.2016 - 03.2019
Diploma In Mass Communication -
Segi University
01.2010 - 01.2013
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