Summary
Overview
Work History
Education
Skills
Software
Languages
hobbies and interests
personal information
relationship
references
Timeline
Generic
Wong Ding Lin

Wong Ding Lin

Petaling Jaya

Summary

A professional candidate who has a 3 years experience in E-commerce industry with the knowledge in managing different marketplaces seller center such as Lazada, Shopee and Tiktok. Expertise in analyzing data exported from the marketplace while monitoring the sales growth, SKU performance, traffic to store and product, in app ads performance and product conversion rate. Strong planning in ads budgeting, stock allocation, promotion and voucher. Self-motivated, driven and adaptable with proven track record of exceeding goals.

Overview

4
4
years of professional experience

Work History

Key Accounts Assistant Manager

ST VIP Sdn Bhd
12.2023 - Current

Account Management:

  • Assist in development and maintenance of strong, long-lasting relationships with key accounts in Fashion Category
  • Work closely with Key Account Manager to understand client needs and objectives.
  • Collaborate with internal teams to ensure timely and successful delivery of solutions according to customer needs.
  • Managing Subordinates on their daily operation, planning and reporting

Sales and Business Development:

  • Support Key Account Manager in identifying new business opportunities within existing accounts.
  • Assist in achieving sales targets and revenue growth through upselling and cross-selling.
  • Analyze market trends and competitor activities to identify potential areas for growth.

Data Analysis and Reporting:

  • Utilize data and analytics tools to evaluate performance of key accounts.
  • Prepare regular reports on sales performance, market trends, and other relevant metrics.
  • Provide insights and recommendations based on data analysis to improve account performance.

Collaboration:

  • Collaborate with internal teams such as marketing, operations, and logistics to ensure seamless account management.
  • Work closely with cross-functional teams to execute promotional campaigns and initiatives.

Contract Negotiation:

  • Assist in negotiating and finalizing contracts, terms, and conditions with key accounts.
  • Ensure that all agreements are in compliance with company policies and legal requirements.

Market Knowledge:

  • Stay informed about industry trends, market conditions, and competitors.
  • Use market knowledge to make recommendations for improving product offerings and services.

Other:

  • Communicating with IT team on app development, app performance, UI/UX, report format, backend operation and development
  • Assisting in offline event (COHEX 2023 in Melaka) promotion planning, digital posting, part timer training and campaign management

Senior Key Account Executive

ST VIP Sdn Bhd
09.2023 - 12.2023
  • Increased client retention by developing and maintaining strong relationships with key accounts in fashion category
  • Negotiated favorable contract terms for clients, resulting in higher overall satisfaction rates.
  • Implemented strategic account management plans to maximize revenue and growth opportunities.
  • Collaborated with cross-functional teams to deliver exceptional customer service and address client needs.
  • Working with Key Account Manager in managing sellers under Fashion Category
  • Support Key Account Manager in identifying new business opportunities within existing accounts.
  • Stay informed about industry trends, market conditions, and competitors.
  • Use market knowledge to make recommendations for improving product offerings and services.
  • Communicating with IT team on app development, app performance, UI/UX, report format, backend operation and development
  • Assisting in offline event (COHEX 2023 in Melaka) promotion planning, digital posting, part timer training and campaign management

E-Commerce Executive

GLAMPICK SND BHD
01.2023 - 09.2023
  • Managing and handling overall operation including marketing planning, pricing management, customer service and operation flow of Lazada GlamPick and Shopee GlamPick accounts which are having around 10 brands and 600 SKUs
  • Boosted online sales by implementing effective marketing strategies and optimizing product listings.
  • Collaborated with cross-functional teams to launch new products, ensuring high-quality listings and timely promotions.
  • Analyzed e-commerce data to identify trends, making informed decisions for inventory management and pricing adjustments.
  • Optimized paid advertising efforts across various digital channels, resulting in higher return on investment.
  • Monitored competitor activity to inform strategic planning efforts and capitalize on market opportunities.
  • Coordinated special promotions during seasonal events or holidays, driving additional revenue for business.
  • Managing, communicating and monitoring overall operation including marketing planning, customer service, store layout, visual, in app ads setting and inventory management of multiple online platform accounts such as Lazada COSRX
  • Communicating with brand team and brand company on content management and marketing planning for Tiktok account such as Tiktok beplain Malaysia
  • Achieving increment about 300% of total revenue for Lazada COSRX in March 2023 as compared with March 2022.
  • Communicating with different E-Commerce Enabler Company such as Store N Go Sdn Bhd, Topclick Sdn Bhd and Sinma Digital Sdn Bhd
  • Evaluating and analyzing market trend of beauty category in variant platforms such as Lazada, Shopee and Tiktok
  • Analyzing accounts' performance based on product sales performance, visitors number and conversion rate
  • Communicating with platform Key Account Manager on suggestion and direction in terms of platform operation, campaign and marketing in order to improve stores' performance
  • Liaising with procurement team on inventory management and warehouse management
  • Communicating with brand marketing team on brands' focus and direction, brands' marketing plan and product marketing plan
  • Communicating with Marcom team (Tiktok) on product marketing planning
  • Liaising with designers on visual needed such as campaign visual, product cover image and store layout planning
  • Daily and monthly sales updating and reporting

E-Commerce Executive

OMNISEA MEDIA LIMITED
04.2022 - 12.2022
  • Managing the overall operation of several Lazada and Shopee Stores such as Lazada b-MOLA MY, Lazada b-MOLA SG, Shopee b-MOLA MY, Shopee b-MOLA SG, Lazada Out Of Colours MY, Lazada Out Of Colours SG, Lazada Wing Lok Noodle Factory MY.
  • Liaising with platform key account manager on platform operating, marketing and campaign purposes to improve the overall performance of stores
    • Liaising with the client from Hong Kong for monthly promotion and operation planning
    • Communicating with designers on visuals needed
    • Communicating with Omnisea Media Limited Account Managers on pricing, marketing, operation and promotion planning
    • Daily sales updating and weekly store performance reporting
    • Customer service during working hours

Own Business

PROFESIONAL PHOTOSTAT ENTERPRISE
07.2021 - 03.2022
  • Manage online store in marketplace and offline store
  • Manage Facebook Page
  • Manage Facebook Ads
  • Manage offline sales

E-Commerce Marketplace Executive

SENHENG ELECTRIC (KL) SDN. BHD.
03.2021 - 06.2021
  • Managing Lazada senQ backend (Lazada seller center)
  • Managing campaigns of Lazada senQ (3.27, 4.4, 5.5, 6.6)
  • Products uploading into online marketplace (Lazada senQ, Lazada Senheng, Shopee Senheng)
  • Managing stock on online marketplace
  • Monitoring and planning ads in social media
  • Monitoring and recording daily sales in online marketplace

Internship

GUINEA FOODS SDN. BHD.
10.2019 - 12.2019
  • Preparing and sending daily and monthly reports
  • Involving in the customization of air thawing room
  • Involving in handling the problem of overweight can
  • Surveying for the problem of scratching on cans

Education

BACHELOR OF SCIENCE, FOOD SCIENCE -

UTAR
KAMPAR, MALAYSIA
01.2020

FOUNDATION IN SCIENCE -

UTAR
KAMPAR, MALAYSIA
01.2016

SIJIL PELAJARAN MALAYSIA -

SMK KING EDWARD VII
TAIPING, PERAK
01.2014

Skills

  • Facebook Business Ads
  • Adobe Photoshop
  • Tiktok Seller Center
  • Microsoft Word
  • Excel
  • Power point
  • Lazada Seller Center
  • Shopee Seller Center
  • External Marketplace Analysis Tool
  • Data analysis
  • Competitor Analysis
  • Market research

Software

Adobe Photoshop

Canva

Facebook Ads Manager

Lazada Seller Center

Shopee Seller Center

Tiktok Seller Center

Marketplace Analytical Tools

Languages

English
Professional Working
Malay
Professional Working
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Japanese
Elementary

hobbies and interests

  • Badminton
  • Gym
  • Music
  • Reading
  • Movie

personal information

  • Age: 27
  • Ethnicity: Chinese
  • Date of Birth: 02/12/97
  • Gender: Male

relationship

Single

references

  • Jynee Cheong, E-Commerce, Manager, GMG, +60 14-225 2553
  • Terence Lim, E-Commerce, Merchandising Lead, ST VIP Sdn Bhd, +60 12-211 6191

Timeline

Key Accounts Assistant Manager

ST VIP Sdn Bhd
12.2023 - Current

Senior Key Account Executive

ST VIP Sdn Bhd
09.2023 - 12.2023

E-Commerce Executive

GLAMPICK SND BHD
01.2023 - 09.2023

E-Commerce Executive

OMNISEA MEDIA LIMITED
04.2022 - 12.2022

Own Business

PROFESIONAL PHOTOSTAT ENTERPRISE
07.2021 - 03.2022

E-Commerce Marketplace Executive

SENHENG ELECTRIC (KL) SDN. BHD.
03.2021 - 06.2021

Internship

GUINEA FOODS SDN. BHD.
10.2019 - 12.2019

BACHELOR OF SCIENCE, FOOD SCIENCE -

UTAR

FOUNDATION IN SCIENCE -

UTAR

SIJIL PELAJARAN MALAYSIA -

SMK KING EDWARD VII
Wong Ding Lin