WONG YUEN YEE
Summary
Results-driven and seasoned Assistant Director of Business Development – Corporate & MICE with over 14 years of expertise in the hospitality industry. Specializing in strategic sales, account management, and revenue optimization. Strong track record of securing corporate and MICE accounts, fostering client loyalty, and driving business growth in competitive markets. Adept at leveraging the Opera Sales & Catering System to streamline operations and enhance client service. Committed to contributing to a leading organization by utilizing extensive industry experience, strategic planning skills, and business development expertise to maximize revenue and build lasting client relationships.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Assistant Director of Business Development – Corporate and MICE
One World Hotel
05.2024 - Current
- Led strategic initiatives to optimize revenue from Corporate and MICE segments, driving business growth.
- Managed and monitored RFP and SME Corporate Account room night production, ensuring performance targets were met.
- Developed and maintained strong relationships with key clients, fostering repeat business and long-term partnerships.
- Implemented effective sales strategies to convert leads into confirmed bookings, consistently achieving revenue growth goals.
- Represented the company at MICE and Leisure tradeshows and roadshows, enhancing brand visibility and expanding the client network.
- Conducted site inspections and organized FAM trips for Corporate and MICE clients, showcasing venue capabilities and strengthening client engagement.
- Mentored junior sales professionals in advanced selling techniques, accelerating career progression and enhancing overall team performance.
Senior Sales Manager - Corporate Segment
One World Hotel
02.2019 - 04.2024
- Developed and nurtured strong relationships with key stakeholders and decision-makers, driving business opportunities.
- Consistently exceeded annual sales targets by adopting a proactive approach to lead generation and pipeline management.
- Positioned One World Hotel as the preferred choice in the competitive Petaling Jaya hospitality market through strategic sales initiatives.
- Engaged with prospects through trade shows, cold calling, and local networking to expand the client base.
- Established long-term business growth by fostering strong relationships with customers and the local community.
- Achieved sales goals and service targets by continuously cultivating and securing new customer relationships.
- Managed key accounts to strengthen existing partnerships and increase business share.
- Worked closely with upper management to implement continuous improvements and exceed team goals.
- Consistently met individual sales targets while contributing to the overall sales team budget.
- Secured MICE and ad-hoc group bookings to drive revenue growth and maximize occupancy.
- Represented the hotel in Sales Missions and Roadshows organized by affiliated groups to enhance brand awareness and expand market share in China.
Sales Manager - Travel Agent and Corporate Segment
One World Hotel
05.2018 - 01.2019
- Maximized room business opportunities in wholesale, travel agent, B2B wholesale, airlines, and corporate company profiles.
- Ensured targeted efforts in soliciting and developing corporate accounts, local and international wholesalers, travel agents, and airline accounts within assigned portfolios.
- Maintained and tracked the top 20 accounts from each sector, developing strategic business plans to drive room night production.
- Actively solicited new potential accounts locally and internationally to expand market reach.
- Engaged with bookers, influencers, and decision-makers to strengthen client relationships and generate future business opportunities.
- Participated in sales blitzes as directed by the Director of Sales & Marketing to enhance brand presence and sales impact.
- Monitored key accounts and competitive insights on rates and volume to support strategic business planning.
- Positioned One World Hotel as the preferred choice for corporate accounts, wholesalers, travel agents, and convention business in Petaling Jaya, successfully converting business from competitors.
- Conducted site inspections professionally and effectively, ensuring a seamless client experience.
- Followed up promptly on contract rate acceptances within the same day of sending contract rate letters.
- Applied a one-stop shopping concept for all convention business leads to streamline booking processes.
- Maintained accurate account management through Opera Sales & Catering System, ensuring efficiency in sales operations.
- Contributed to the preparation of the annual business plan, aligning sales strategies with overall business objectives
Assistant Sales Manager - Travel Agent and Japanese Corporate Account
One World Hotel
09.2016 - 04.2018
- Maximized room business opportunities across wholesale, travel agents, B2B wholesale, airlines, and Japanese corporate accounts.
- Developed and solicited local and international wholesalers, travel agents, and airline accounts within assigned portfolios.
- Maintained and tracked the top 20 accounts from each sector, implementing business development plans to drive room night production.
- Proactively identified and secured new potential accounts locally and internationally.
- Engaged with bookers, influencers, and decision-makers to strengthen client relationships and generate future business opportunities.
- Participated in sales blitzes as directed by the Director of Sales to enhance brand presence and sales impact.
- Monitored key accounts and competitive insights on rates and volume to support strategic business planning.
- Positioned One World Hotel as the preferred choice for Japanese corporate accounts, wholesalers, travel agents, airline stop-over programs, and convention business in Petaling Jaya, successfully converting business from competitors.
- Conducted site inspections professionally and effectively, ensuring a seamless client experience.
- Followed up promptly on contract rate acceptances within the same day of sending contract rate letters.
- Applied a one-stop shopping concept for all convention business leads to streamline booking processes.
- Maintained accurate account management through Opera Sales & Catering System, ensuring efficiency in sales operations.
- Contributed to the preparation of the annual business plan, aligning sales strategies with overall business objectives.
Sales Executive - Travel Agent
One World Hotel
06.2015 - 08.2016
- Maximized room business opportunities in wholesale, travel agents, B2B wholesale, and airline sectors.
- Developed and solicited local and international wholesalers, travel agents, and airline accounts within assigned portfolios.
- Maintained and tracked the top 20 accounts from each sector, implementing strategic business development plans to drive room night production.
- Proactively identified and secured new potential accounts both locally and internationally.
- Engaged with bookers, influencers, and decision-makers to cultivate strong client relationships and generate future business opportunities.
- Monitored key account potential and competitive insights on rates and volume to support strategic sales planning.
- Conducted professional and effective site visits, ensuring a seamless experience for potential clients.
- Managed accounts efficiently through the Opera Sales & Catering System, ensuring accuracy in sales operations
Sales Coordinator
One World Hotel
06.2014 - 06.2015
- Handled incoming telephone calls within the department, ensuring prompt and professional responses.
- Prepared sales kits in advance to anticipate inquiries and support the sales team.
- Conducted site inspections for potential clients and attended to walk-in appointments.
- Met with bookers and influencers in-house to provide assistance, strengthen client relationships, and generate future business opportunities.
- Prepared greeting cards and welcome notes as required to enhance guest experience.
- Assisted Sales Managers in preparing corporate rate letters, proposals, contracts, proforma invoices, and handling general administrative tasks.
- Responded to telephone and email inquiries, ensuring timely replies—within 6 hours for local inquiries and within 24 hours for overseas inquiries—with effective follow-ups.
- Issued group resumes, long-stay memos, site inspection memos, and VIP lists, attending weekly group resume meetings when required.
- Maintained accurate account records through Opera Sales & Catering System, ensuring all data inputs were up to date.
- Updated group blocks and set traces in Opera Sales & Catering for timely follow-ups.
- Managed group block cut-off dates, ensuring accuracy in reservations and availability.
- Adapted to business and guest demands, taking on additional duties as requested by management to support hotel operations
Reservation Group Coordinator
One World Hotel
02.2013 - 06.2014
- Entered and updated group rooming lists and billing instructions accurately.
- Monitored group inquiry deadlines and communicated effectively with the sales team for timely follow-ups.
- Adapted to business and guest demands, taking on additional duties as requested by management to support hotel operations.
- Answered guest inquiries regarding schedules, accommodations, procedures, and policies in a professional manner.
- Assembled and issued required documentation, including flight itineraries and limousine services.
- Liaised with customers to determine service requirements and travel preferences, ensuring a seamless guest experience.
- Contacted customers or travel agents to advise on travel conveyance changes or confirm reservations.
- Checked room availability for requested travel dates and assigned accommodations accordingly.
- Reviewed guest documentation to determine destinations and allocated rooms based on their itineraries.
- Obtained essential travel details, including transportation arrangements and travel times, to provide accurate information.
- Made and confirmed reservations for transportation and accommodations through telephone, fax, mail, and computer systems.
- Provided guests with travel brochures and maps, while promoting hotel special packages to enhance guest experience.
- Compiled visitor statistics, tracking the number and type of inquiries for business analysis.
- Opened and closed information facilities, ensuring cleanliness and organization during operational hours.
- Performed Reservation Supervisor duties as required to maintain smooth reservation processes.
Reservation Assistant
One World Hotel
05.2010 - 02.2013
- Responded to guest inquiries regarding schedules, accommodations, procedures, and policies.
- Assembled and issued required documentation, including flight itineraries and limousine service arrangements.
- Consulted with customers to determine service requirements and travel preferences, ensuring personalized assistance.
- Contacted customers or travel agents to confirm reservations or inform them of travel conveyance changes.
- Checked room availability for requested travel dates and assigned accommodations accordingly.
- Reviewed guest documentation to determine destinations and allocated rooms based on itineraries.
- Collected essential travel details, including transportation arrangements and travel times, to provide accurate guidance.
- Processed and confirmed reservations for transportation and accommodations via telephone, fax, mail, and computer systems.
- Provided guests with travel brochures and maps, while promoting hotel special packages to enhance their stay.
- Compiled and analyzed visitor statistics, tracking the number and type of inquiries for reporting purposes.
- Opened and closed information facilities, maintaining cleanliness and organization during operational hours.
- Assisted the Manager/Supervisor in entering and updating group rooming lists and billing instructions.
Education
Diploma - International Hotel & Tourism Management
KDU College
01.2008 - 2009.01
Certificate of SPM - undefined
SMK Kelana Jaya
01.2006 - 2007.01
Skills
Opera Sales & Catering System
Personal Information
- Notice Period: 60 Days
- Date of Birth: 05/02/90
- Marital Status: Married
Timeline
Assistant Director of Business Development – Corporate and MICE
One World Hotel
05.2024 - Current
Senior Sales Manager - Corporate Segment
One World Hotel
02.2019 - 04.2024
Sales Manager - Travel Agent and Corporate Segment
One World Hotel
05.2018 - 01.2019
Assistant Sales Manager - Travel Agent and Japanese Corporate Account
One World Hotel
09.2016 - 04.2018
Sales Executive - Travel Agent
One World Hotel
06.2015 - 08.2016
Sales Coordinator
One World Hotel
06.2014 - 06.2015
Reservation Group Coordinator
One World Hotel
02.2013 - 06.2014
Reservation Assistant
One World Hotel
05.2010 - 02.2013
Diploma - International Hotel & Tourism Management
KDU College
01.2008 - 2009.01
Certificate of SPM - undefined
SMK Kelana Jaya
01.2006 - 2007.01
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