Wong Kim Chuen

Focuses on key parts of online advertising and marketing in helping businesses strive among digital landscape. Responsible for:

• Oversee and analyze online advertising campaigns, flow, and metrics.
• Build various advertising marketing funnels that run efficiently in the consumer journey.
• Planning strategic online advertisements that involve Meta, Google, TikTok, Landing Pages, and creatives.
• Research and study the ever-changing consumer behaviors that revolve around the digital landscape.

Striving in my responsibilities on digital brand growth for La gourmet such as analyzing social media ads performances and Meta Ads Sales Funnel. What’s more, I am tasked to analyze and provide improvements on Online Marketplaces such as Lazada, Shopee, and TikTok.

Plan and strategize effective digital ad campaigns in different segments which include Online Marketplaces, Meta Ads. TikTok. And Google Ads. Guide and work with team members on applicable actions to improve clients’ digital ads performances and ROI while align on long-term objective and branding.

Handles and manage multiple businesses’ e-commerce marketplace accounts, such as Shopee and Lazada. This include but not limited to brand’s visibility, credibility, competitor research, data analysis, marketplace advertisements’ optimization and in-depth marketing strategies.

Strive in growing and digitizing businesses’ online presence via social media platforms such as Facebook, Instagram, LinkedIn and Influencers Marketing. Focusing on Page & Advertisement Management along with Influencer Marketing, helping clients to improve and achieve desire awareness, engagement and valuable conversions.

Manage both company and clients’ social media Facebook & Instagram accounts by providing Page & Advertising Management. Planning marketing strategies especially towards Collaborative Ads (CPAS) to improve online store performances. What’s more, I explore, innovate and proof-read on copywriting contents as well as handling audience analysis and segmentation.

By learning the digital landscape and understanding the services that Anymind Group provides, I was able to help various clients to plan and execute digital advertisements which includes Meta Ads, Google Ads, Publishers Engagement and Influencer Marketing. With that said, my main task will be to create efficient proposal based on clients’ objective and work closely with Advertiser Engagement teams to deliver the best result possible.