Woei Wong
Berlin
Summary
Key Account Manager & Creative Project Lead with 10+ years of experience managing global and regional campaigns for brands including The Coca-Cola Company, Spotify, and Procter & Gamble. Skilled at turning business goals into social-first creative strategies, building trusted client partnerships, and leading cross-functional teams to deliver campaigns that connect culturally and perform commercially. Known for fostering collaboration across agencies, mentoring teams, and driving impactful, well-crafted work.
Overview
4
4
years of professional experience
Work History
Brand Director/Project Manager
Various Creative/brand Studios in EU/APAC
01.2025 - Current
- Lead multiple creative and website projects for banking, lifestyle, and tech clients.
- Act as the primary client contact, providing updates, leading weekly check-ins, and managing feedback cycles.
- Track budgets and resources closely, ensuring projects remain within scope and on schedule.
- Introduced process improvements using Asana and GSuite, cutting delivery delays by 20%.
Project Integration Lead
Ogilvy/WPP OpenX for The Coca-Cola Company
06.2023 - 12.2024
- Led Coca-Cola Frozen Brain Freeze rollout across 10+ APAC markets, aligning creative, production, media, influencer, and PR teams.
- Delivered the multi-million Coke x New Jeans Laundromat activation, managing end-to-end production and multi-market execution, generating global press coverage.
- Streamlined approvals and workflows, cutting turnaround times by 30% across markets.
Brand Director
Leo Burnett
06.2022 - 01.2023
- Directed multi-channel campaigns for telco and lifestyle clients, overseeing regional retail, OOH, and digital activations.
- Partnered with clients on quarterly strategy reviews, securing six-figure scope expansions.
Associate Account Director
Iris
11.2021 - 05.2022
- Oversaw influencer-led campaigns for Spotify and Hendrick’s Gin across APAC and Europe, increasing social reach by 25%.
- Simplified feedback loops, reducing production timelines by 15%.
Education
Bachelor of Arts - Communication and Media Management
University of South Australia
7 2011
Skills
- Client Relationship Management & Growth
- Social-First Campaign Strategy & Brand Building
- Multi-Market Project Leadership (USD1M budgets, 5–10 markets)
- Team Leadership & Mentorship (5–10 people)
- Workflow & Process Optimisation (Asana, GSuite)
Languages
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Awards
Effies Awards 2023 - Gold Singapore, Led "SOBS: The Live Tracks," a real-time data-driven campaign for Singtel 5G, Gong Show 2021 – Gold, Silver, Bronze Singapore, Recognized for excellence in digital advertising and creative storytelling
Timeline
Brand Director/Project Manager
Various Creative/brand Studios in EU/APAC
01.2025 - Current
Project Integration Lead
Ogilvy/WPP OpenX for The Coca-Cola Company
06.2023 - 12.2024
Brand Director
Leo Burnett
06.2022 - 01.2023
Associate Account Director
Iris
11.2021 - 05.2022
Bachelor of Arts - Communication and Media Management
University of South Australia
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