Winson Tan
Pulau Pinang
Summary
Experienced professional demonstrating strengths in strategic leadership, performance management and training. Adapts to changing priorities through clear analysis and collaborative leadership. Committed to improving outcomes through structured coaching and sound decision-making.
Overview
5
5
Languages
20
20
years of professional experience
Work History
Senior Manager
Duramitt Sdn Bhd
Kulim, Malaysia
09.2024 - 01.2026
- Led strategic planning sessions to define company vision and operational strategies, aligning team efforts with corporate objectives.
- Directed operations across multiple departments, improving productivity by 20% and enhancing workflow efficiency.
- Led cross-functional teams in project implementation, delivering on time and within budget.
- Managed organisational resources to meet administrative and operational needs whilst adhering to budgetary guidelines and meeting quality and schedule demands.
- Oversaw quality control measures, ensuring product and service standards exceeded industry benchmarks.
- Reviewed and revised operational policies, aligning procedures with best practices and regulatory requirements.
- Analysed performance data to identify trends, making strategic decisions to boost operational success.
- Monitored staff performance and developed improvement plans.
- Conducted performance evaluations, identifying areas for improvement and implementing bespoke training programmes.
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction.
- Implemented sustainable practices, reducing environmental impact and enhancing corporate social responsibility.
- Advised senior management on facilities needs and delivered ongoing operational support.
- Modelled business processes to identify strengths, weaknesses and opportunities for improvement.
Business Consultant
Comfort Rubber Gloves
Taiping, Malaysia
05.2019 - 04.2020
- Led multidisciplinary teams in delivering complex consultancy projects within set timelines and budgets.
- Facilitated and managed business plan development based on market and industry research.
- Helped organisations manage and implement change with minimal disruption to operations.
- Participated in business development efforts by identifying new or additional revenue opportunities with current clients.
- Conducted in-depth research and analysis to inform senior management decisions on strategic direction.
- Assessed organisational structures and processes, recommending improvements to drive efficiency.
- Prepared comprehensive reports and presentations to summarise findings and recommendations.
- Outlined company products and services, identified target customers and developed forward-thinking sales and marketing plans to promote company growth.
- Supported businesses in achieving certification and compliance with industry standards and regulations.
- Evaluated team performance regularly, providing constructive feedback and coaching for continuous improvement.
- Helped with enhancing existing programmes by conceptualising, developing and implementing strategic and value-adding components.
Country Manager
SGS Malaysia
Selangor, Malaysia
07.2010 - 02.2019
- Developed and executed company sales plan for international markets, meeting target average sales cycle.
- Managed relationships with key clients, resulting in increased loyalty and contract renewals.
- Optimised sales methods to best acquire, develop and retain customers.
- Coached and mentored sales teams to deliver confident, assured face-to-face selling across various B2B and B2C events.
- Inspired and motivated sales teams to continually develop their skills and abilities, increasing profit and performance potential.
- Collaborated successfully with key internal stakeholders and departments to gain necessary support to optimise sales success.
- Oversaw financial budgeting and resource allocation, maximising efficiency and cost savings.
- Reviewed lead generation campaigns, measuring results, identifying areas for improvement and executing changes to increase revenue.
- Facilitated cross-functional team meetings to discuss progress, challenges, and strategies for continuous improvement.
- Oversaw and coordinated all marketing activities, adapting and publishing global marketing material to increase relevance in individual international markets.
- Executed successful marketing events, open houses and display shows for products.
- Fostered a culture of innovation, encouraging the development of new ideas and approaches.
- Built and maintained strong working relationships with marketing team at HQ to adapt global marketing strategy to specifics of individual international markets.
Key Account Manager
Baxter Healthcare Malaysia
Selangor, Malaysia
05.2010 - 05.2015
- Developed and maintained strong relationships with key accounts, leading to a 15% increase in annual revenue.
- Developed and implemented sales strategy for new business opportunities across account portfolios and broader businesses.
- Developed new business opportunities in existing customer portfolios to meet, upgrade and cross-sell revenue targets.
- Analysed client needs to recommend products and services that matched their requirements, enhancing client satisfaction.
- Cultivated solid and loyal relationships with existing clients to deliver demand generation.
- Coordinated with cross-functional teams to address key account issues, improving response time by 30%.
- Organised and led quarterly business reviews with key clients, fostering transparency and trust.
- Analysed competitors' offerings to inform strategic planning and maintain competitive advantage.
- Utilised tools such as CRM for streamlined process management and reporting.
Senior Sales Executive
BBraun Aesculap Malaysia
Selangor , Malaysia
05.2006 - 03.2010
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Developed and implemented strategic sales plans to achieve target revenue goals.
- Planned and coordinated product sales to exceed revenue projections and growth targets.
- Managed sales pipeline effectively, ensuring consistent flow of new business opportunities.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
- Adapted selling style based on customer profile and requirements.
- Adapted sales techniques and approaches in response to market changes and competitive pressures.
- Coordinated with internal teams, including product development and customer service, to meet client needs effectively.
- Collaborated with sales and marketing teams to produce ideas for sales aids, promotions and leaflets.
- Demonstrated products to show potential buyers the benefits and advantages and encourage purchases.
- Developed compelling presentations to communicate product quality.
- Recorded customer reactions, questions and requirements to guide decision-making.
Education
Master of Business Administration - MBA with International Healthcare Management
International University
Berlin, Germany01-2023
Skills
- Operational strategy
- Business analysis
- Performance management
- Quality assurance
- Change management
- Stakeholder management
- Strategic leadership
- Cross functional coordination
- Client relationship management
- Competitor analysis
- Team coaching
- Training and Development
- Customer relationship building
- Influencing and negotiating
- Leadership skills
Languages
English
Upper Intermediate
B2
Mandarin
Upper Intermediate
B2
Malay
Intermediate
B1
Cantonese
Intermediate
B1
German
Elementary
A2
Timeline
Senior Manager
Duramitt Sdn Bhd
09.2024 - 01.2026
Business Consultant
Comfort Rubber Gloves
05.2019 - 04.2020
Country Manager
SGS Malaysia
07.2010 - 02.2019
Key Account Manager
Baxter Healthcare Malaysia
05.2010 - 05.2015
Senior Sales Executive
BBraun Aesculap Malaysia
05.2006 - 03.2010
Master of Business Administration - MBA with International Healthcare Management
International University