Weng Lok Yu
Founder & CEO
Shah Alam,10
Summary
Dynamic CEO with a proven track record at Matrix Ideal Sdn Bhd, driving profitability through strategic business planning and innovation management. Expert in client relationship building and crisis management, I established new revenue streams and enhanced operational efficiency, fostering a results-oriented culture that propelled business growth and market expansion.
Offering unique blend of leadership qualities and thirst for learning and growth. Produces foundation in strategic planning and operational oversight, eager to acquire deeper insights into executive-level decision-making.
Experienced executive prepared for leadership roles with strong focus on strategic vision, operational excellence, and driving growth. Expertise in team collaboration, navigating complex challenges, and delivering impactful results. Skilled in strategic planning, and stakeholder engagement. Highly adaptable and reliable, excelling in dynamic environments.
Overview
28
28
years of professional experience
Work History
CEO
Matrix Ideal Sdn Bhd
06.2019 - Current
- Built company from ground up into a certified E-Wallet app.
- Partnered with more than 10 product & services provider.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Drove profitability with thorough financial analysis and strategic decision making.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Enhanced company reputation by implementing cutting-edge sustainability practices across all operations.
- Nurtured key strategic partnerships that resulted in enhanced product offerings and expanded customer base.
- Championed data-driven decision-making culture, enhancing business intelligence and strategic planning capabilities.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Business Development Director
World Cloud Ventures Sdn Bhd
06.2017 - 06.2019
- Created one of the first Crypto trading platform in Malaysia.
- One of the 1st company to be shortlisted by Securities Commission for trading license.
- Streamlined internal processes for improved efficiency, resulting in increased productivity across the team.
- Established clear performance metrics for the Business Development team that encouraged accountability and fostered a results-oriented work environment.
- Cultivated a strong network of industry contacts, leading to increased collaboration and referral opportunities.
- Spearheaded innovative marketing strategies to elevate brand awareness and attract potential clients.
- Analyzed market trends and customer needs to identify new business development opportunities.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Implemented systems and procedures to increase sales.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Senior Acount Manager
Shell Malaysia Trading
04.2013 - 06.2017
- Manage a portfolio of RM200mil in Sales Per Year
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Expanded market share by identifying new business opportunities and securing high-value accounts.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Worked with customers to develop strategic business and account plans.
- Presented professional image consistent with company's brand values.
- Consulted with businesses to supply accurate product and service information.
- Set and achieved company defined sales goals.
Owner
Ezytronic Services Sdn Bhd
03.2009 - 06.2013
- Managed day-to-day business operations.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Trained and motivated employees to perform daily business functions.
- R&D on latest tech in motherboard repair technology
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Established foundational processes for business operations.
- Expanded business into new markets, cond
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Sales Support Team Leader
Shell Malaysia Trading Sdn Bhd
06.2007 - 03.2009
- Implemented best practices for order processing to reduce errors and improve overall efficiency.
- Recognized as an expert resource on products/services offered by the company leading to increased customer confidence and trust.
- Increased sales support efficiency by streamlining processes and implementing new team strategies.
- Managed a high-performance sales support team, ensuring seamless coordination between departments.
- Supported Regional Team Singapore / Hong Kong / Australia
Call Center Team Lead
Shell Malaysia Trading Sdn Bhd
06.1997 - 06.2007
- Improved customer retention rates by addressing escalated issues promptly and professionally, ensuring positive resolution for both parties involved.
- Enhanced team performance by conducting regular training sessions and motivating agents to achieve their targets.
- Maintained open lines of communication with upper management, providing regular updates on team progress and challenges faced.
- Motivated employees to increase productivity and maximize service quality with hands-on leadership style.
- Manage Regional Call Centre for Singapore, Hong Kong & Malaysia.
Education
BBA - Business
Systematic Business School
Petaling Jaya 04.2001 -
Skills
Workforce Skill Enhancement
Crisis management
Succession planning
Innovation management
Project management
Business development
Client relationship building
Strategic business planning
Accomplishments
- Supervised team of 130 staff members.
- Manage in excess of RM200mil in sales
- Build an organizational from grown up.
- Created a market new product.
Timeline
CEO
Matrix Ideal Sdn Bhd
06.2019 - Current
Business Development Director
World Cloud Ventures Sdn Bhd
06.2017 - 06.2019
Senior Acount Manager
Shell Malaysia Trading
04.2013 - 06.2017
Owner
Ezytronic Services Sdn Bhd
03.2009 - 06.2013
Sales Support Team Leader
Shell Malaysia Trading Sdn Bhd
06.2007 - 03.2009
BBA - Business
Systematic Business School
04.2001 -
Call Center Team Lead
Shell Malaysia Trading Sdn Bhd
06.1997 - 06.2007
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