Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
Generic
Wei Lin CHOW

Wei Lin CHOW

Pricing Analyst
Kuala Lumpur

Summary

Dynamic Pricing System Analyst with a year of experience, adept at managing fare structures and enhancing pricing strategies to drive revenue growth. Proven ability to translate commercial objectives into effective system configurations, ensuring regulatory compliance and optimal fare accuracy. Skilled in cross-functional collaboration, delivering insights through analytical thinking and comprehensive data management. Proficient in User Acceptance Testing and leveraging advanced tools to support dynamic pricing initiatives. Eager to contribute expertise in a Pricing Analyst role to optimize pricing strategies and enhance revenue potential.

Overview

1
1
year of professional experience
3
3
Certifications
4
4
Languages

Work History

Executive, Pricing System Analyst

AirAsia
09.2024 - Current
  • Managed fare structures for Indonesia and Thailand, both domestic and international markets, ensuring alignment with business strategies and regulatory compliance across domestic and international routes.
  • Translated commercial strategies into precise system configurations within pricing and booking platforms, improving fare accuracy and system scalability.
  • Maintained and updated pricing databases including base fares, route-specific rates, fees, and surcharges to support dynamic pricing initiatives.
  • Collaborated with teams such as Sales & Distribution, Ancillary, and Network Planning to support product launches and premium pricing strategies.
  • Conducted User Acceptance Testing (UAT) for new routes, tax updates, and schedule extensions, ensuring readiness and minimal revenue disruption.
  • Worked closely with finance and tax stakeholders to implement accurate airport charges and fuel surcharges, driving pricing compliance.

Key Achievements:

  • Successfully executed pricing setups for multiple route launches within tight timelines.
  • Contributed to revenue enhancement through improved fare system configurations and stakeholder coordination.

Risk Analyst

Blacksire
06.2024 - 08.2024
  • Evaluated high-impact risk scenarios to safeguard financial performance and ensure alignment with regulatory frameworks.
  • Collaborated cross-functionally to build awareness and resilience through proactive risk mitigation strategies.
  • Delivered risk insights to senior management based on market trends and legislative developments.
  • Supported the refinement of internal risk protocols and response frameworks.

Key Achievements:

  • Strengthened regulatory preparedness through timely risk assessments.
  • Supported improvements in the company’s risk governance framework.

Education

Bachelor of Science - Business Data Analytics

De Montfort University
Leicester, UK
04.2001 -

Diploma - Information And Communication Technology

Asia Pacific University Technology And Innovation
Bukit Jalil, Malaysia
04.2001 -

Skills

  • Pricing System Configuration
  • User Acceptance Testing
  • Microsoft Excel
  • SQL
  • Google Workspace
  • Analytical Thinking
  • Cross-Functional Collaboration

Certification

AI Appreciate Badge - AI untuk Rakyat

References

Enitashini Rathakrishnan, AirAsia

Manager of Route Revenue

enitashini@airasia.com


Anis Shima Binti Ahmad Tajuddin, AirAsia

Head of Pricing System

anisshima@airasia.com

Timeline

Executive, Pricing System Analyst

AirAsia
09.2024 - Current

Risk Analyst

Blacksire
06.2024 - 08.2024

AI Appreciate Badge - AI untuk Rakyat

04-2024

AI Aware Badge - AI untuk Rakyat

04-2024

The Fundamentals of Digital Marketing

07-2022

Bachelor of Science - Business Data Analytics

De Montfort University
04.2001 -

Diploma - Information And Communication Technology

Asia Pacific University Technology And Innovation
04.2001 -
Wei Lin CHOWPricing Analyst