WEI KEN LEE
ACCOUNT CHANNEL MANAGER
PENANG
Summary
Dedicated and performance-focused channel sales and relationship management professional with 7 years of experience at CelcomDigi, leading partner networks, driving regional sales, and executing high-impact campaigns across postpaid, broadband, and device categories. Skilled in managing controlled channel partners, optimizing retail operations, and building long-term business relationships to achieve growth targets. Strong background in sales analytics, compliance audits, training, and outlet expansion. Currently pursuing an MBA, enhancing strategic thinking and leadership capabilities. Known for a hands-on, adaptable approach and a solid track record of delivering results in fast-paced, customer-centric environments.
Overview
9
9
years of professional experience
2016
2016
years of post-secondary education
5
5
Languages
Work History
Account Manager
CELCOMDIGI
09.2024 - Current
- Led performance and operational management of controlled channel partners, ensuring consistent achievement of postpaid, device, and broadband sales targets across multiple territories.
- Built and nurtured strategic partner relationships, enabling mutual growth through sales enablement, continuous engagement, and data-driven business planning.
- Designed and executed localized retail campaigns and promotions tailored to consumer behavior, driving foot traffic and conversions at partner outlets.
- Provided end-to-end business support to partners, including P&L advisory, resource planning, and operational streamlining to improve overall profitability and efficiency.
- Conducted competitor intelligence and market analysis to identify opportunities and formulate quick-win strategies to stay ahead in dynamic retail landscapes.
- Delivered structured product training and capability-building programs to enhance frontline staff’s customer engagement and product knowledge.
- Enforced compliance through regular audits and SOP monitoring, closing operational gaps and ensuring retail excellence aligned with company policies.
- Supported retail expansion strategies by identifying high-potential areas, opening new outlets, and optimizing existing channel coverage.
- Actively participated in on-ground marketing efforts including roadshows, roving campaigns, and community outreach, reinforcing CelcomDigi’s brand visibility and engagement.
- Championed a culture of integrity, accountability, and continuous improvement across all partner interactions and team initiatives.
District Sales Supervisor
CelcomDigi Berhad
12.2022 - Current
- People Manager of Sales Executives (SE) under assigned territory, to coach and engage SE to maximize performance and potential.
- Clusters Owner to Telco Prepaid & Postpaid businesses under category of Open Channel & Modern Trade.
- Plan & Execute Indirect Channel prepaid & postpaid expansion with quarterly tactical sales program.
- Perform Performance Analysis and translate to action items, maintain competitive within Clusters.
District Sales Manager
Digi Telecommunication
09.2018 - 12.2022
- Monitor indirect channel dealers' performance by assigned clusters to ensure Sales executive and Digi retailer are on par with Digi's current product promo/channel or segment programs.
- To work together as Sales Supervisor with Distributor Sales Team (sales executives) on dealers account management.
- Awarded the Best Postpaid Quality Acquisition year 2019
- Awarded Best Self Initiative Dominator & Best Migrant Retailing year 2022
Relationship Manager (Northern)
Phillip Capital
08.2017 - 09.2018
- To work closely with Agency Development, Licensed Financial Planning Company to provide company product training.
- To develop creditable relationships with business partners and builds B2B sales in Northern region & acquire new B2B channels by organizing investment seminar & conferences in Penang, Perak & KL.
Marketing Executive (Penang)
Phillip Mutual Berhad
06.2016 - 08.2017
- To assist in formulating and implementing marketing strategies such as gathering market intelligent, implement sales campaign and etc.
- Responsible for UTC & PRC and PWP recruitment and renewal, successfully increase 50% of total agents within 6 months from recruitment drive together with agency leaders.
- To conduct internal training such as CUTE, PRS, on boarding training, financial planning & RSP, also Monthly Agency Meeting.
Education
Bachelor of Finance -
Universiti Utara Malaysia
Skills
- NLP Practitioner
- Proficient in advanced Microsoft Excel
- Proficient in Photoshop
- Data-driven decision making
Timeline
Account Manager
CELCOMDIGI
09.2024 - Current
District Sales Supervisor
CelcomDigi Berhad
12.2022 - Current
District Sales Manager
Digi Telecommunication
09.2018 - 12.2022
Relationship Manager (Northern)
Phillip Capital
08.2017 - 09.2018
Marketing Executive (Penang)
Phillip Mutual Berhad
06.2016 - 08.2017
Bachelor of Finance -
Universiti Utara Malaysia
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