Summary
Overview
Work History
Education
Skills
Timeline
Generic

Wei Chieh Tan

Manager, Knowledge Management
Shah Alam

Summary

Talented Manager with expert team leadership, planning and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

20
20
years of professional experience
9
9
years of post-secondary education

Work History

Manager, Knowledge Management

Philip Morris (M) Sdn. Bhd.
Bandar Utama, Petaling Jaya
10.2019 - Current
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Primarily drive overall capability building for front liners that covers various portfolio which includes Retail, Customer Care, Commercial Forces and online channels
  • Project Lead (Transformation related) - Successfully deployed, sustain/hit KPI metrics:

i) Employee Engagement Platform (App gamification) - Centrical

ii) Complaints Management Framework (CMF)

iii) Retailer Community Building (RCB)

iv) Net Promoter Score (NPS) - Design, Process, Callbacks, Qualtrics

  • Project Management: Outsource Customer Care Operations to BPO (From Bidding & Evaluation, process set-up, budget, stakeholders management, deployment to nesting period)
  • Vendor Management: Outsource to Subject Matter Experts (SME) externally to enhance/fix gaps (Provide much needed perspective and exposure, best industry practices, certification
  • Driving Digital / E-Learning Platforms for employees and 3rd parties and building interactive contents via Articulate 360, SCORM
  • Plan, design and deploy activities according to Training Roadmaps (Soft and functional skills)
  • Ensure employees and 3rd parties are able to access to various training contents via sustainable and friendly user platform
  • Monitoring & Tracking of participants attendance (driving automation)
  • At all given times, ensure that all contents are being updated accordingly (Science, Commercial Facts, Data, Products and Programs)

Manager, Commercial Capability

Philip Morris (M) Sdn. Bhd.
Pusat Bandar Damansara
04.2017 - 09.2019
  • Project Lead on Transformation Projects (Employee Engagement):

i) Accomplished one of the Managing Director's key initiative (MD01) - Encourage, Motivate & Create Learning Culture amongst employees to learn and apply RRP Knowledge (Reduced Risk Product - new business category)

ii) Employee Engagement: #JOM campaigns

  • Project Lead: Equipping employees with necessary knowledge and skillsets to deploy RRP - focusing on front liners and HQ Commercial employees
  • Project Lead with Commercial Director:

ii) Test & Go Project - Established, designed & streamlined roles to drive new business category, re-channeling of resources, without/minimum business disruptions

  • Drive overall capability building for Commercial Field and Operations (Strategy, Org. Design, Commercial Projects)

Manager, Commercial Capability Region (South)

Philip Morris (M) Sdn. Bhd.
Johor Bahru
04.2016 - 03.2017
  • Fix gaps and enhance skill sets - Field
  • Field Execution Standards
  • Coaching & Mentoring
  • Commercial Approach Projects
  • Appraisal and Calibration Process

Manager, Distribution

Philip Morris (M) Sdn. Bhd.
Johor Bahru
01.2015 - 07.2016
  • Managed 1/3 of National Sales Volume and Shipment
  • Achieved beyond 100% Sales Volume Targets - MTD & YTD
  • Distributor Management (Coverage from Melaka to JB) - Operations, Performance, Incentive Scheme, Route to Market, Payment Terms
  • Demarcation Projects (Efficiency) - Streamlining of Routes, Visit Frequency, Trade Segmentation, Costs analysis (minimum break even), Revision of In Call Mission (ICM) to meet market demands

Manager, Merchandising

Philip Morris (M) Sdn. Bhd.
Johor Bahru
08.2013 - 08.2015
  • Driving loyalty programs for General Trade and Key Accounts
  • Contract Negotiations with local Regional Key Account chain stores within South Region
  • Initiate, Drive and Measure Tactical Programs
  • Deploy National Cycle Activity Programs
  • Achieving KPIs pertaining to Product Range, Planogram, Product Availability, Unit Dispenser Placements (PPOSM) & TPOSM, P4P Programs - RKA outlets

Manager, Sales Organization Development

Philip Morris (M) Sdn. Bhd.
Pusat Bandar Damansara
04.2012 - 07.2013
  • Driving overall training and development for National Field and HQ based Commercial employees
  • Close collaboration with HQ Asia Pac. (HK) - Drive Capability Building for targeted employees based on TNA and Development Plans (PMI driven programs - operated by KANTAR and other leading partners)
  • Commercial Projects
  • Org. Design and Infrastructure
  • Graduate Trainee Programs
  • Project Lead: Managing Sales Conference - 1st time (Large Scale Conference with 500 packs - held at Surabaya, Indonesia in conjunction with NPL launch)

Manager, Training

Philip Morris (M) Sdn. Bhd.
Pusat Bandar Damansara
01.2011 - 03.2012
  • Design, Build and update Training Materials (Functional and Soft Skills)
  • Lead Trainer (Field - National)
  • Training Needs Analysis (TNA) and fixing gaps with actionable plans
  • Collaborate closely with Regional Office (HK) to cater regional training for commercial function employees
  • Managing projects that relates to capability building

Trainer, Field Sales

Philip Morris (M) Sdn. Bhd.
Pusat Bandar Damansara
01.2010 - 12.2010
  • Training and Development for National Field Sales
  • Driving MPIF (Managing People In Field) - Subject Matter Expert. Had an assignment to train MPIF syllabus to PM Vietnam at Ho Chi Minh (Entire Sales Force from RSM to Supervisory levels)
  • Technical Know-How skillsets that includes internal system (FORT Reporting & iSMS)
  • Deployment and sustenance of In-Call Mission (ICM) initiatives - standard benchmark practices in trade - Design, Process, Execution

Manager, Area Sales

Philip Morris (M) Sdn. Bhd.
Kajang
02.2008 - 12.2009
  • Handling 4.5% National Volume
  • Shipment Targets
  • Achieve Sales KPIs
  • Manage overall distributor's performance

Supervisor, Merchandising

Philip Morris (M) Sdn. Bhd.
Kepong
07.2006 - 01.2008
  • Driving PPOSM placements (Unit Dispensers) within coverage areas
  • Achieving Merchandising KPIs
  • Driving Loyalty & Tactical Programs
  • Contract negotiation (Regional Key Accounts - Local Chains)

Executive, Trade Marketing

Philip Morris (M) Sdn. Bhd.
Pusat Bandar Damansara
07.2004 - 06.2006
  • Managing overall PPOSM (Unit Dispensers) placements and dismantling nationwide (Logistics)
  • PPOSM Design and Quality with 3 vendors
  • Handling of PPOSM installation & dismantling teams (3rd party)
  • PPOSM Parts replacements and refurbishment for dispending units
  • Handling of PPOSM National Budget (Monthly and Year End Accruals)
  • Unit Stock Count and Tracking

Supervisor, Sales

Philip Morris (M) Sdn. Bhd.
Bahau
01.2004 - 06.2004
  • Driving Sales and Shipment Targets
  • Achieve Sales KPIs

Merchandiser

Philip Morris (M) Sdn. Bhd.
Melaka
05.2002 - 12.2003
  • Driving PPOSM placements (Unit Dispensers)
  • Placing of TPOSMs
  • Driving Loyalty Programs and tactical activations
  • Achieving Merchandising KPIs

Education

Bachelor of Communications - Marketing Communication & Advertising

University of Canberra
Australia
02.2001 - 12.2001

2 Diplomas: Advertising & Marketing Communication - Marketing Communications / Advertising

Institute Advertising Communication Training (IACT
Kuala Lumpur, Malaysia
01.1998 - 12.2000

SPM - Science Stream

Malacca High School
Melaka
01.1991 - 12.1995

Skills

Project Management

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Timeline

Manager, Knowledge Management

Philip Morris (M) Sdn. Bhd.
10.2019 - Current

Manager, Commercial Capability

Philip Morris (M) Sdn. Bhd.
04.2017 - 09.2019

Manager, Commercial Capability Region (South)

Philip Morris (M) Sdn. Bhd.
04.2016 - 03.2017

Manager, Distribution

Philip Morris (M) Sdn. Bhd.
01.2015 - 07.2016

Manager, Merchandising

Philip Morris (M) Sdn. Bhd.
08.2013 - 08.2015

Manager, Sales Organization Development

Philip Morris (M) Sdn. Bhd.
04.2012 - 07.2013

Manager, Training

Philip Morris (M) Sdn. Bhd.
01.2011 - 03.2012

Trainer, Field Sales

Philip Morris (M) Sdn. Bhd.
01.2010 - 12.2010

Manager, Area Sales

Philip Morris (M) Sdn. Bhd.
02.2008 - 12.2009

Supervisor, Merchandising

Philip Morris (M) Sdn. Bhd.
07.2006 - 01.2008

Executive, Trade Marketing

Philip Morris (M) Sdn. Bhd.
07.2004 - 06.2006

Supervisor, Sales

Philip Morris (M) Sdn. Bhd.
01.2004 - 06.2004

Merchandiser

Philip Morris (M) Sdn. Bhd.
05.2002 - 12.2003

Bachelor of Communications - Marketing Communication & Advertising

University of Canberra
02.2001 - 12.2001

2 Diplomas: Advertising & Marketing Communication - Marketing Communications / Advertising

Institute Advertising Communication Training (IACT
01.1998 - 12.2000

SPM - Science Stream

Malacca High School
01.1991 - 12.1995
Wei Chieh TanManager, Knowledge Management