WC Chong
Kuala Lumpur,Kuala Lumpur
Summary
SUMMARY
- Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
- Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
- Team-oriented Training and Development Coordinator competent in developing training processes and procedures for human resources teams.
- Analytical and meticulous sales professional with comprehensive experience in relationship-building, partnership cultivation and profit channel growth. Self-motivated leader with natural talent for networking and territory development. Excels at leveraging customer data to deliver strong solutions.
- Successful at developing and improving training programs for employees at all levels. Good communicator, planner and conflict manager with advanced understanding of training needs for each department.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
Entrepreneur
Lapp More Dot Com/ Releaf Enterprise
Kuala Lumpur, Kuala Lumpur
06.2016 - Current
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Sourced initial funding to get business up and running while planning initial structure and making strategic first hires.
- Set organizational mission, business vision and employee expectations for [Type] company.
- Set company culture, facilitated communication and built cohesion between team members.
- Brought in consistent revenue with sharp marketing tactics, promoting business expansion and diversification of offerings.
Business Development Manager
Ecosparks Illuminations Sdn Bhd
Petaling Jaya, Selangor
02.2015 - 02.2016
- Reached out to potential customers via telephone, email and in-person inquiries.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
- Negotiated, prepared and signed contracts with clients.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Collaborated with sales and marketing departments to support project rollout.
- Collected data and performed customer needs analysis.
- Generated new business with marketing initiatives and strategic plans.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
Customer Development Executive
Dutch Lady Milk Industries Bhd
Petaling Jaya , Selangor
06.2014 - 02.2015
- Monitored sales and other performance indicators and took action to improve performance.
- Used latest information systems and business analytical tools to support decision-making.
- Conducted central and regional negotiations, business reviews and follow-up with regional and divisional representatives.
- Built and led top-to-top relationships between company and key players.
- Influenced customers to grow sales, improve service and identify customer service and logistics efficiencies by utilizing new techniques, tools and information systems.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Managed accounts to retain existing relationships and grow share of business.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Prepared sales presentations for clients showing success and credibility of products.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Merchandising Supervisor
Philip Morris International, PMI
Mentakab, Pahang
09.2012 - 06.2014
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Inspected merchandise for quality and arranged proper display location on floor.
- Established strong vendor relationships to maintain and support business.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Planned and coordinated product availability for advertising and promotion purposes.
- Updated pricing and signage to complete product displays and educate customers.
- Completed monthly profit and loss performance reports.
- Assessed areas of service concern and developed improvement plans.
- Drove sales growth in Type area.
- Developed productive relationships with key account holders.
- Generated weekly, monthly, quarterly and yearly reports on purchasing operations.
Merchandiser
Philip Morris International Inc.
Cheras, Kuala Lumpur
09.2010 - 09.2012
- Inspected merchandise for quality and arranged proper display location on floor.
- Established strong vendor relationships to maintain and support business.
- Answered customer questions regarding store merchandise, department information and pricing.
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Ran markdown reports, managed store replenishment and analyzed buying reports.
- Verified products appeared at correct locations in proper quantities.
- Updated pricing and signage to complete product displays and educate customers.
- Developed plan-o-grams and layouts that maximized sales.
- Volunteered to assist with projects, demonstrating willingness to learn new tasks and increase skill levels.
- Interacted with guests in friendly and knowledgeable way.
- Moved merchandise using forklifts, pallet jacks and hand trucks.
- Kept aisles clear and clean while restocking to prevent accidents and enable others to easily pass by.
- Recorded daily activities for inventory control.
- Pulled merchandise from inventory storage and documented quantities to maintain accuracy.
- Planned and scheduled projects and directly performed installations.
- Transported merchandise to sales floor and replenished out-of-stock and low-stock items.
Brand Representative
Blue Orange Sdn Bhd
Desa Petaling, Kuala Lumpur
04.2008 - 08.2010
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Communicated product value, quality and style to educate and entice potential customers.
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
- Placed new and existing brand products in competitive retail locations.
- Communicated product information with confidence and educated consumers about company.
- Executed brand activations to standards and with professionalism.
Operation Executives
Senheng Electric (M) KL
Cheras, Kuala Lumpur
06.2007 - 03.2008
- Improved operations through consistent hard work and dedication.
- Carried out day-to-day duties accurately and efficiently.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
- Conducted research, gathered information from multiple sources and presented results.
- Identified issues, analyzed information and provided solutions to problems.
Education
Certificate of Graduation - Sales
Shopee University Advance Class
Kuala Lumpur 04.2018 - 04.2018
Certificate of Participations - Leadership
Friesland Campina
Petaling Jaya 07.2014 - 07.2014
Certificate of Completion - Branding
Godfrey Philips (Malaysia) Sdn Bhd
Petaling Jaya 08.2012 - 08.2012
Merchandising - Certificate of Completion
Godfrey Phillips (Malaysia) Sdn Bhd
Petaling Jaya 09.2010 - 10.2010
Certificate of Achievement - Graphic Design
PJ College of Art And Design
Petaling Jaya 11.2008 - 01.2009
Certificate of Attendance - Sales
Mind Growth Training Consultancy
Petaling Jaya 05.2008 - 05.2008
Certificate of Attendance - Interpersonal Communication
College Tunku Abdul Rahman
Kuala Lumpur 12.2007 - 12.2007
Bachelor of Arts - Business Administrations
University of Abertay Dundee
United Kingdom 06.2006 - 12.2007
Advance Diploma - Business Administration
The Association of Business Executives
Kuala Lumpur 01.2006 - 06.2006
ABE Diploma Part 1 - Business Administration
The Associations of Business Executives
Kuala Lumpur 06.2004 - 12.2004
Systematic Foundation Programme - Business Administration
Systematic College
Kuala Lumpur 03.2003 - 11.2003
ABE Internal Program - Business Administration
Systematic Education Group Berhad
Kuala Lumpur 03.2003 - 09.2003
Skills
Business planning
Timeline
Certificate of Graduation - Sales
Shopee University Advance Class
04.2018 - 04.2018
Entrepreneur
Lapp More Dot Com/ Releaf Enterprise
06.2016 - Current
Business Development Manager
Ecosparks Illuminations Sdn Bhd
02.2015 - 02.2016
Certificate of Participations - Leadership
Friesland Campina
07.2014 - 07.2014
Customer Development Executive
Dutch Lady Milk Industries Bhd
06.2014 - 02.2015
Merchandising Supervisor
Philip Morris International, PMI
09.2012 - 06.2014
Certificate of Completion - Branding
Godfrey Philips (Malaysia) Sdn Bhd
08.2012 - 08.2012
Merchandising - Certificate of Completion
Godfrey Phillips (Malaysia) Sdn Bhd
09.2010 - 10.2010
Merchandiser
Philip Morris International Inc.
09.2010 - 09.2012
Certificate of Achievement - Graphic Design
PJ College of Art And Design
11.2008 - 01.2009
Certificate of Attendance - Sales
Mind Growth Training Consultancy
05.2008 - 05.2008
Brand Representative
Blue Orange Sdn Bhd
04.2008 - 08.2010
Certificate of Attendance - Interpersonal Communication
College Tunku Abdul Rahman
12.2007 - 12.2007
Operation Executives
Senheng Electric (M) KL
06.2007 - 03.2008
Bachelor of Arts - Business Administrations
University of Abertay Dundee
06.2006 - 12.2007
Advance Diploma - Business Administration
The Association of Business Executives
01.2006 - 06.2006
ABE Diploma Part 1 - Business Administration
The Associations of Business Executives
06.2004 - 12.2004
Systematic Foundation Programme - Business Administration
Systematic College
03.2003 - 11.2003
ABE Internal Program - Business Administration
Systematic Education Group Berhad
03.2003 - 09.2003
Affiliations
- Associate Member of The Association of Business Executives
- The Alumni of University of Abertay Dundee
- Alumni of 3rd KL Boy's Brigade
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