Wan Mohd Fadhlan Bin Wan Azmi
Taman Bukit Indah, Jalan Bukit Indah Hujung, 68000 Ampang, Selangor
Summary
- Currently pursuing a PhD in Business Management and Behavioral Economics at Universiti Tun Abdul Razak (UNIRAZAK).
- A reliable professional with 18 years of hands-on experience and a strong work ethic. Driven by self-motivation to consistently achieve top-tier results while adhering to strict targets and deadlines.
- Highly adaptable and quick to embrace change. Proven leadership abilities, providing clear direction and support to implement new strategies and initiatives.
- Customer-oriented and instrumental in boosting company profits by enhancing team efficiency and productivity.
Overview
2
2
Languages
21
21
years of professional experience
Work History
Business Development Consultant
AIC Wealth Sdn Bhd
Kuala Lumpur, Malaysia
03.2025 - Current
- Managed and led AIC Wealth Planners business with 25% activity ratio.
- Set 2025 and 2026 growth targets for AIC Wealth Planners at 50%.
- Supervised AIC partners managing five channel businesses: family takaful, zakat, investment, wills/wasiyyah, financial advisory.
- Researched prospective clients to develop and execute cold call lists.
- Created short-term and long-term goals for business team to achieve objectives.
- Negotiated contracts with new clients, securing profitable deals and expanding the company's client base.
Technical Analyst & Commodity Trader
FCPO and Crude Oil
Kuala Lumpur, Malaysia
04.2023 - 02.2025
- Analyse historical price data and apply technical analysis tools on commodity products, such as FCPO and Crude Oil, to predict future market trends and behaviour.
- Create charts and models to visualise and forecast market activities. Develop trading strategies based on technical signals.
- Stay updated with the latest financial software tools and technology to enhance analysis. Identify trading opportunities based on chart patterns,
trends, and other technical indicators. - Educate and train colleagues on technical analysis principles and techniques.
Chief Agency Officer
FWD Takaful Berhad
Kuala Lumpur, Malaysia
08.2020 - 03.2023
- Maintaining family takaful agency force overall business at number 6 as at YTD Dec 2022.
- Driving and leading family takaful agency overall business from rank number 6 in YTD August 2020 to rank number 4 as at YTD Dec 2021. (ISM Market Share Report)
- Leading and managing a total of 7,560 agency force nationwide from zero based agency force in 2019 with 25% active ratio.
- Generating growth of 91% of agency business from RM56m ACE in 2020 to RM109m ACE in 2021.
- Developing agency channel business which consist of Tied Agency, Agency Leader Corporation and Financial Advisor structure. Introduced a hybrid Agency Leader Corporation (ALC) concept and driving the ALC business to become the most vibrant and the fastest growing ALC business in Malaysia.
- Supervising and managing agency distribution team which consists of Business Development, Agency Training and Development, Agency Strategy and Analytic, Agency Administration and Policies and Agency Governance and Internal Control.
- Growing agency digital initiatives which consist of Agency Affiliates and Elite Studio as a new business model to grow the agency business. Agency Affiliates has contributed 20% of total agency business in 2021.
- Built new business partnerships with the largest Bumi agency force in Malaysia to drive customer acquisition and generate revenue.
- Oversaw administrative team enabling front-line sales professionals to achieve the sales target.
- Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
Head, Channel Management
FWD Takaful Berhad
Kuala Lumpur, Malaysia
05.2019 - 08.2020
- Driving and leading family takaful agency business from rank number 11 in 2019 to rank number 6 (YTD Aug 2020).
- Leading and managing a total of 2100 agency force from zero based agency force.
- Generating growth of more than 500% for agency business from RM5.5m ACE in 2019 to RM35m ACE (YTD Aug 2020).
- Developing agency channel business which consist of Tied Agency and Agency Leader Corporation (ALC) structure.
- Supervising and managing agency distribution team which consist of Business Development, Agency Training and Development, Agency Strategy and Analytic, and Agency Administration.
- Driving and growing agency digital initiatives such as Agency Affiliates, Agency Performance Tools, Agency eRecruitment and Agency Point-of-Sales.
- Driving agency training professional certification from LIMRA and Islamic Financial Planner from MFPC.
Head, Product Marketing, Agency Support & Liaison
Prudential BSN Takaful
Kuala Lumpur, Malaysia
06.2018 - 05.2019
- Leading a team to develop an investment-linked products, non-linked products, bancatakaful and direct channel (online) products.
- Generating growth of 46% (critical illness and cancer riders) through an Upsize Campaign for two consecutive quarters.
- Involving on product management, proposition and marketing for agency business.
- Developing value proposition of the products and conducting training on new sales ideas and product concepts to the agency force.
- Driving strategic partnership with trustee companies such as AmanahRaya Berhad, RHB Trustees Berhad and as-Salihin Trustee Berhad to develop an estate planning tools to the agency force.
- Enhancing and improving Agency Compensation and Retirement Scheme of Prudential BSN Takaful.
Head, Marketing & Proposition
Zurich Takaful Berhad
Kuala Lumpur, Malaysia
01.2016 - 06.2018
- Involving in market proposition and development on investment-linked products, non-linked products, group and employee benefits products, direct channel (online) and bancatakaful products.
- Developing new sales ideas and value proposition of the products, and conducting product training on new sales ideas and concepts.
- Overseeing product promotion, public sector and government scheme development, agency digital initiatives (97% usage ratio on agent new business submission) and agency recruitment.
- Driving strategic partnership with CUEPACS to promote group savings product (Comprehensive Group Takaful Scheme) and LPPSA for mortgage/long-term house ownership products.
Head, Product & Business Development
MAA Takaful Berhad
Kuala Lumpur, Malaysia
10.2010 - 12.2015
- Leading a development team to design and launch the first investment-linked plan, Takafulink and Gold Fund in Malaysia.
- Leading a product promotion team in promoting all family takaful products such as investment-linked, non-linked and employee benefits.
- Supervising Market Research and Intelligence team in driving agency business and developing new products and sales ideas.
- Leading a special task force team in developing a new agency portal and agency management system.
- Leading a product marketing team in conducting new product training and value proposition to the agency force.
Assistant Manager, Product & Promotion
MAA Takaful Berhad
Kuala Lumpur, Malaysia
10.2006 - 10.2010
- Supervising product and promotion section in delivering a successful product and customer campaign.
- Supervising market research and intelligence team in coming up with new product innovation, sales ideas and value proposition to the agency force.
- Preparing relevant marketing materials and sales tools for the agency force.
- Participating in New Product Development Project and Implementation Committee.
- Developing on agency recruitment and compensation scheme for agency force.
- Developing materials and conducting product and unique selling proposition training to the agency force.
Mgmt Trainee/Executive, Life Products & Dev.
MAA Assurance Berhad
Kuala Lumpur, Malaysia
06.2005 - 10.2006
- Undergoing a 6-month intensive management trainee program as part of 20 trainees cohort/batch selected from 200 shortlisted candidates. This was formed as part of the company's initiative to nurture and groom its future leaders.
- Providing a training to the agency force on the insurance products, preparing the training materials and new selling tools for the agency force.
Education
Master of Business Administration - (MBA): Majoring in Marketing Management
UNITAR International University
Kuala Lumpur, Malaysia2023
Chartered Professional in Islamic Finance (CPIF) - Islamic Finance
Chartered Institute of Islamic Finance (CIIF)
Kuala Lumpur Dec 2020 - Mar 2021
Certified Qualification in Islamic Finance (CQIF) - Islamic Finance
Islamic Banking & Finance Institute
Kuala Lumpur Jan 2020 - Dec 2020
Shariah Islamic Estate Planning - Islamic Estate Planning
Malaysian Financial Planning Council
Kuala Lumpur Jun 2017 - Dec 2018
Certified Agency Manager (CAM) - Agency Management & Business Structure
Universiti of Malaya Centre Continuing Education
Kuala Lumpur Jan 2016 - Dec 2017
Islamic Financial Planner (IFP) - Islamic Financial Planning
Islamic Banking & Finance Institute Malaysia
Kuala Lumpur Dec 2009 - Dec 2010
Certified Financial Planner (CFP) - Financial Planning
Financial Planning Association of Malaysia
Kuala Lumpur Jan 2007 - Dec 2009
Bachelor of Business Administration (Honors) - Major in Finance, Minor in Marketing
Universiti Teknologi Mara (UiTM)
Kuala Lumpur Jun 2003 - May 2005
Diploma in Business Studies - Major in Marketing, Minor in Accountancy
Universiti Teknologi Mara
Kelantan Dec 2000 - May 2003
Associate Member - Technical Analysis
Society of Technical Analysts Limited
UKSkills
- Agency Management, Compensation and Benefit Structure
- Product Marketing and Proposition
- Product Development and Management
- Agency Strategic Planning and Digital Initiatives
- Agency Recruitment and Development
- Financial Trading (Stocks, FCPO and Crude Oil)
Teaching & Consultation Experience
- Appointed Trainer for Emzek Academy PLT
- Program: Islamic Financial Planner (IFP) Certification Programme
- Teaching Subject: Islamic Risk Management, Estate, Retirement & Waqf Planning
Accomplishments
- Chief Agency Officer of the Year 2022, FWD Takaful Berhad
- Chief Agency Officer Elite of the Year 2021, FWD Takaful Berhad
- Finalist: Young Takaful Manager Award in Takaful Star Awards 2010, 2011 and 2017
- Best Student & Dean's List for 5 semesters: Diploma in Business Studies
- FWD Affiliates, recipient for Innovation Award in Takaful Star Awards 2021
- FWD CI First, New Takaful Insurance Product of the Year in Insurance Asia Awards 2022
- FWD CI First, Special Award: Innovation Award in Takaful Star Awards 2022
- Winner: KLIFF Islamic Finance Awards 2017 for Most Outstanding Takaful Company
- Winner: Most Outstanding Islamic Retail Product - MAA Takafulink in KLIFF Islamic Finance Awards 2012
- Winner: Most Outstanding Takaful Product - MAA Takafulink in KLIFF Islamic Finance Awards 2009, 2010 and 2011
- Winner: Financial Insights Innovation Award (Insurance) 2011 for Innovation in Sales Automation & Agency Management (iCMS)
INTERESTS
- Reading books and articles on motivation, self-help, religion, business management and investment. Occasionally, I do enjoy playing soccer and futsal.
REFERENCES
- En. Salim Majid Zain, Chief Executive Officer, FWD Takaful Berhad. Mobile Phone: +60192200333. Email address: salimmaa@gmail.com
- En. Saiful Nizam Esahak, Chief Marketing Officer, MAAX Finnion Sdn Bhd. Mobile Phone: +60196699311. Email address: saiful.nizam.esahak@gmail.com
- En. Muhammad Devan Abdullah, Chief Compliance Officer, FWD Takaful Berhad. Mobile Phone: +60122343546. Email address: devan.abdullah@fwd.com
Languages
Malay
First Language
English
Proficient
C2
Timeline
Business Development Consultant
AIC Wealth Sdn Bhd
03.2025 - Current
Technical Analyst & Commodity Trader
FCPO and Crude Oil
04.2023 - 02.2025
Chief Agency Officer
FWD Takaful Berhad
08.2020 - 03.2023
Head, Channel Management
FWD Takaful Berhad
05.2019 - 08.2020
Head, Product Marketing, Agency Support & Liaison
Prudential BSN Takaful
06.2018 - 05.2019
Head, Marketing & Proposition
Zurich Takaful Berhad
01.2016 - 06.2018
Head, Product & Business Development
MAA Takaful Berhad
10.2010 - 12.2015
Assistant Manager, Product & Promotion
MAA Takaful Berhad
10.2006 - 10.2010
Mgmt Trainee/Executive, Life Products & Dev.
MAA Assurance Berhad
06.2005 - 10.2006
Associate Member - Technical Analysis
Society of Technical Analysts Limited
Diploma in Business Studies - Major in Marketing, Minor in Accountancy
Universiti Teknologi Mara
Dec 2000 - May 2003
Bachelor of Business Administration (Honors) - Major in Finance, Minor in Marketing
Universiti Teknologi Mara (UiTM)
Jun 2003 - May 2005
Certified Financial Planner (CFP) - Financial Planning
Financial Planning Association of Malaysia
Jan 2007 - Dec 2009
Islamic Financial Planner (IFP) - Islamic Financial Planning
Islamic Banking & Finance Institute Malaysia
Dec 2009 - Dec 2010
Certified Agency Manager (CAM) - Agency Management & Business Structure
Universiti of Malaya Centre Continuing Education
Jan 2016 - Dec 2017
Shariah Islamic Estate Planning - Islamic Estate Planning
Malaysian Financial Planning Council
Jun 2017 - Dec 2018
Certified Qualification in Islamic Finance (CQIF) - Islamic Finance
Islamic Banking & Finance Institute
Jan 2020 - Dec 2020
Chartered Professional in Islamic Finance (CPIF) - Islamic Finance
Chartered Institute of Islamic Finance (CIIF)
Dec 2020 - Mar 2021
Master of Business Administration - (MBA): Majoring in Marketing Management
UNITAR International University