Wan Fong Choong
Over 17 Years’ successful track record in driving end To end IT sales towards delivering revenue targets while enhancing the overall customer experience. Demonstrated outstanding capabilities in ensuring On time delivery of customer and stakeholder’s expectations
Kuala Lumpur,Kuala Lumpur
Summary
With over 17 years’ successful track record in driving end to end IT sales(Hardware & Software) towards delivering revenue targets while enhancing the overall customer experience.
Accomplished in growing gross sales, increasing customer numbers and maximizing profits with a hands-on and proactive style. Excellent verbal and written communication, planning and relationship-building skills. Proficient in gathering market and competitor information and forecasting trends to optimize plans.
Overview
3
3
Languages
3
3
Certifications
4
4
years of post-secondary education
19
19
years of professional experience
Work History
T1/T2 Global Account Operation Manager
HP PPS Sales Sdn Bhd
Kuala Lumpur, Kuala Lumpur
05.2018 - 10.2020
- Manage 52 Tier-2 Global Accounts on customer sales escalation and sales operational issues.
- Managed inbound Global Account and work very closely with Global Account Manager in Americas, Latin America (AMS) and EMEA (Europe) to understand account planning, direction & Strategies.
- Act as the APJ Account Operations Lead to work closely with Regional/Global Sales, In-country Account Operation Manager (AOM) & Cross Functional Business Units such as Finance, Supply Chain, other business units to address operational challenges & opportunities to speed up to achieve customer goals.
- Collaborate with in-country sales and customer regional contact to process account deployment, assess and documentation is required.
- At the same time also monitor global account sales performance.
- Develop working relationship with customer regional contact and global channel partners to ensures excellent customer & partner satisfaction & loyalty.
- Engage the local or regional global account to manage escalations and support customer to maximization. Worked closely with customers to maintain optimum levels of communication to effectively and efficiently complete projects.
- Serviced accounts on regular basis to present new products roadmap or services to customer regional contact.
- Manages customer expectations, acts as a point of escalation and collaborates with internal & external stakeholders to drive resolution of operational issues to assist customer to achieve their goals.
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
- Resolved problems, improved operations and provided exceptional service.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Developed and maintained courteous and effective working relationships.
- 2H18 quota achieved 120% for Quota USD 13 million
Inside Sales & Channel Manager
Veeam Software
Kuala Lumpur, Philippines, Singapore
02.2016 - 03.2018
- Spearhead business penetration activities across Vietnam, Indonesia and the Philippines & Singapore.
- After validate the sales opportunity, I will work with channel partner together to provide end to end service and support to customer to close the deal.
- Carry out new opportunities identification while ensuring excellent pipeline management.
- Initiate telephone and email contact with potential prospects, will also perform lead generation from marketing team.
- Prepared product information and quotations while constantly following up with the clients & Channel partners to close the deal.
- Act as the primary point of contact for managed account list & channel partners and ensuring speedy responsiveness to customer to maintain the urgency of closing deal.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Developed and deepened customer relationships to drive revenue growth.
- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns.
- Maintained up-to-date knowledge of all available products.
- Emphasized product features based on analysis of customers' needs.
- Maintained friendly and professional customer interactions at all times.
- Utilized digital and telephone approaches to generate sales leads.
- Achieved 130% at year 2016 at quota 800K, and Veeam President Club 2017
- Achieved 120% at year 2017 at quota 1.3 millions, and Veeam President Club 2018
Inside Sales Representative
Hewlett Packard Enterprise Malaysia
Kuala Lumpur
06.2014 - 01.2016
- Key Responsibilities.
- Provided comprehensive support of solution sales in achieving set revenue growth to Australia Victoria private education sector.
- Promoted Compute system, Data storage & Networking solutions to customer.
- I work closely with local technical services & local outdoor sales to engaged with customer , so that we can close the deal together.
- Harnessed consultative-selling techniques in proposing multi-product solutions to address complex customers’ requests.
- Collaborated with resellers and other business units in ensuring efficient pipeline management and speed up to close the deal.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Created and updated customer accounts with relevant information.
- Achieved 130% of FY14 at USD 1 million quota 2H14
- Achieved 120% of FY15 at USD 1.5 millions quota at 1H15.
Technical Sales Specialist
Webhelp Malaysia
Kuala Lumpur, Kuala Lumpur
10.2012 - 05.2014
- Key Responsibilities.
- Collaborated with Inside sales in validate potential opportunities towards closing the deal.
- Work closely with inside sales team to identify opportunity from new or existing customer by cold calling and meeting with potential clients.
- Assigned leads and opportunities to designated business partners based on expertise as well as customer preference.
- Rendered comprehensive assistance to ISEs and corporate account customers in Windows Server, System Center as well as product licensing.
- Engaged clients in identifying the needs and pain points while provided business advice to customers on existing infrastructures as well as challenges.
- Key Achievement.
- Generate extra 20% of sales with Inside sales on doing cold calling and validate customer needs and opportunity.
- Recommended Microsoft Server & System Center and explained features and costs to help customers make educated buying decisions.
- Met and exceeded revenue goals by 20% through generating new leads and identifying new clients.
- Collaborated with customers and asked questions to assess needs and budgets.
Advisory Sales Specialist
IBM Malaysia Sdn Bhd
Petaling Jaya, Selangor
05.2010 - 08.2012
- Developed value added solutions in line with business nature of whitespace & mid-market clients and worked closely with channel partners to close the deal.
- Collaborated with different technical teams (AIX server & Storage) in integrating the capabilities of our product towards developing tailored solutions for clients.
- Maintained strong relationships with customer (Champion & Influencers) of related accounts to ensure excellent service delivery.
- Developed a good relationship with clients and channel partners to ensures excellent customer & partner satisfaction & loyalty.
- Supported BOM & project tender development, solutions pricing as well as clients engagement and solutions delivery.
- Developed internal team communications and information for meetings.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Partnered with client manager team to provide insight about development of product pitches, boosting closing rate.
- Supported distributors, channel partners and customers through in-person, email & telephone support.
- Achieved 120% of 2010 at 1 million quota per at 1H11
- Achieved 120% at 2011 2 million quota at 1H12
Product Marketing Manager
Acco Brands Corporation Malaysia
Petaling Jaya, Selangor
08.2006 - 12.2009
- Oversaw the sales and marketing functions of computer security lock, cases, power adaptor, laptop as well as desktop accessories towards delivering the sales and profit budget.
- Managed sales planning, product positioning as well as distributors monitoring while implemented product strategies.
- Planned and controlled marketing expenditures of respective countries.
- Spearheaded new product launches while ensuring constant availability of stocks.
- Continuously gathered market feedback in revising the business plan and overall direction.
- Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
- Oversaw product development, marketing and launches in APAC.
- Designed and managed development of Kensington lock as channel product that effectively positioned company as market share leader.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Penetrated consumer market segments through use of strategic marketing initiatives.
- Liaised with Global product head on defining product features and managing tradeoffs involving features, schedule and lifecycle.
- Increase Kensington lock 10% at year to year growth at 2008.
- Penetrated PC vendor (Apple & Dell) for Kensington Lock through use of strategic marketing initiatives.
I-Partner Business Manager
Hewlett-Packard Contact Center
Kuala Lumpur, Kuala Lumpur
08.2002 - 07.2008
- Supported Malaysia and Taiwan Channel teams in developing strong business relationships with over 104 channel partners as well as distributors across the territories.
- Identified new sales opportunities while designed incentive programs and marketing plans for channel partners
- Developed strategies to maximize market shares while enhancing business partner loyalty.
- Provided accurate information to resellers and end users in resolving respective issues.
- Maintained energy and enthusiasm in fast-paced environment.
- Worked with channel partners to understand needs and provide excellent service.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Education
Bachelor of Science - Public Health
National Taiwan University
Taiwan 09.1995 - 06.1999
Skills
Cold Calling
Channel Sales Management
Global Account OperationIT Sales Operation
Key Account Management
Customer Relationships development
Lead Nurturing
Sales Process Management
Account development
Client Service
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Certification
Microsoft Azure Fundamentals
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Digital Marketing
06-2021
The Fundamental of Digital Marketing
04-2021
Microsoft Azure Fundamentals
01-2021
T1/T2 Global Account Operation Manager
HP PPS Sales Sdn Bhd
05.2018 - 10.2020
Inside Sales & Channel Manager
Veeam Software
02.2016 - 03.2018
Inside Sales Representative
Hewlett Packard Enterprise Malaysia
06.2014 - 01.2016
Technical Sales Specialist
Webhelp Malaysia
10.2012 - 05.2014
Advisory Sales Specialist
IBM Malaysia Sdn Bhd
05.2010 - 08.2012
Product Marketing Manager
Acco Brands Corporation Malaysia
08.2006 - 12.2009
I-Partner Business Manager
Hewlett-Packard Contact Center
08.2002 - 07.2008
Bachelor of Science - Public Health
National Taiwan University
09.1995 - 06.1999