Senior Digital Marketing Leader with over 8 years of experience in branding and multi-channel marketing, driving strategies that resonate with target audiences and deliver measurable business growth. Adept at leveraging innovative technologies to boost brand visibility, optimize engagement, and achieve impactful, data-driven results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Manager, Digital Marketing, Group Branding
Eco World Development Group Berhad
03.2017 - Current
Drove the department’s digital transformation, introducing innovative tools and streamlined processes to boost efficiency and performance.
Implemented the WhatsApp Business API, enhancing customer communication and achieving 3.6× higher conversion to appointment and 4.6× higher conversion to sales, significantly improving ROI.
Led the development and execution of integrated branding and digital marketing strategies aligned with corporate growth goals, driving substantial increases in brand visibility.
Partnered with Meta to deliver closed-door training sessions, equipping marketing teams with industry best practices and advanced advertising strategies.
Delivered hands-on training on AI tools (ChatGPT, Midjourney, Gamma, Dzine & etc.) to the marketing team, enabling the integration of advanced technologies into campaigns.
Managed a cross-functional marketing team, consistently achieving KPIs while fostering a culture of innovation and data-driven decision-making.
Quality Assurance and Quality Control Engineer at Muhibbah Steel Industries Sdn BhdQuality Assurance and Quality Control Engineer at Muhibbah Steel Industries Sdn Bhd