Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
VYNEE NG

VYNEE NG

Klang, Selangor

Summary

Senior Digital Marketing Leader with over 8 years of experience in branding and multi-channel marketing, driving strategies that resonate with target audiences and deliver measurable business growth. Adept at leveraging innovative technologies to boost brand visibility, optimize engagement, and achieve impactful, data-driven results.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Manager, Digital Marketing, Group Branding

Eco World Development Group Berhad
03.2017 - Current
  • Drove the department’s digital transformation, introducing innovative tools and streamlined processes to boost efficiency and performance.
  • Implemented the WhatsApp Business API, enhancing customer communication and achieving 3.6× higher conversion to appointment and 4.6× higher conversion to sales, significantly improving ROI.
  • Led the development and execution of integrated branding and digital marketing strategies aligned with corporate growth goals, driving substantial increases in brand visibility.
  • Partnered with Meta to deliver closed-door training sessions, equipping marketing teams with industry best practices and advanced advertising strategies.
  • Delivered hands-on training on AI tools (ChatGPT, Midjourney, Gamma, Dzine & etc.) to the marketing team, enabling the integration of advanced technologies into campaigns.
  • Managed a cross-functional marketing team, consistently achieving KPIs while fostering a culture of innovation and data-driven decision-making.
  • Coordinated high-impact on-ground events, enhancing customer experiences and reinforcing brand presence.

PR & Events Executive

POPULAR Book Co Sdn Bhd
01.2015 - 03.2017
  • Developed and executed strategic PR campaigns to increase brand visibility and media coverage.
  • Successfully planned and managed large-scale events, including product launches and press conferences.
  • Cultivated relationships with key media contacts and influencers to secure press placements.
  • Coordinated sponsorships and partnerships with brands to enhance event experiences and drive engagement.

Event Executive Trainee

Event Plus (M) Sdn Bhd
04.2014 - 08.2014
  • Coordinated on-site event staffing and ensured excellent customer service experience.
  • Collaborated with team members to develop marketing strategies for event promotion.
  • Assisted in planning and coordinating corporate events, including vendor management and logistics.

Education

Bachelor of Corporate Communication (HONS) -

Universiti Tunku Abdul Rahman
Petaling Jaya, Selangor
12.2014

Skills

  • Digital Marketing Strategy & Leadership
  • Digital Media Buying & Optimization
  • Lead Generation & Conversion Optimization
  • Social Media Strategy & Management
  • Creative Content Development
  • Influencer & KOL Partnership Management
  • Event Marketing & Brand Activations
  • Marketing Analytics & Reporting
  • AI & Marketing Technology Integration

Certification

  • Meta Certified Digital Marketing Associate
  • Meta Certified Media Planning Professional
  • Meta Certified Media Buying Professional
  • TikTok Advertiser's Starter Kit (Auction Ads)
  • Google Digital Marketing & E-commerce Certificate

Languages

English
Chinese
Malay
Chinese (Cantonese)

Timeline

Senior Manager, Digital Marketing, Group Branding

Eco World Development Group Berhad
03.2017 - Current

PR & Events Executive

POPULAR Book Co Sdn Bhd
01.2015 - 03.2017

Event Executive Trainee

Event Plus (M) Sdn Bhd
04.2014 - 08.2014

Bachelor of Corporate Communication (HONS) -

Universiti Tunku Abdul Rahman
VYNEE NG