Summary
Overview
Work History
Education
Skills
Interests
EXTRA-CURRICULAR ACTIVITIES
Publications
Timeline
Generic

VIVIEN GOH

PR SPECIALIST
Kuala Lumpur

Summary

Dynamic PR Specialist with a strong foundation in Corporate Communication and a passion for storytelling and branding, eager to transition into a new industry that fosters creativity and individuality. An Honors degree provides expertise in crafting innovative communication strategies that drive success in fast-paced environments. Committed to developing compelling brand narratives that resonate with diverse audiences while aligning with organizational goals. Prepared to leverage skills and experience to make a meaningful impact in a challenging role.

Overview

4
4
years of professional experience
2024
2024
years of post-secondary education
5
5
Languages

Work History

PR Specialist

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01.2025 - Current
  • Collaborated with artists to successfully execute the “Spaceman Anniversary” promotional campaign.
  • Developed and managed a content calendar for Instagram broadcasts, ensuring timely and engaging communication with the audience.
  • Collaborated with media organization.
  • Fostered and sustained strategic relationships with key opinion leaders to enhance brand alignment and messaging.

Freelance, Video Content Creator

01.2024 - 01.2025
  • Spearheaded the creation of engaging TikTok and XHS video content for a beauty brand, enhancing audience interaction and brand visibility.
  • Conceptualized and executed original video concepts that effectively communicated the brand’s message and product benefits.
  • Crafted compelling scripts and storylines that showcased the unique features and stories behind the products.
  • Honed video editing techniques to improve the overall quality and impact of visual storytelling.

Marketing Intern

Hong Kong Sa Sa (M) SDN BHD
01.2024 - 05.2024
  • Strategically identified and engaged with key opinion leaders (KOLs) whose audiences align with the company’s product offerings and brand values.
  • Conducted in-depth research to pinpoint KOLs whose following mirrors the brand’s target demographic, ensuring effective brand resonance and messaging.
  • Scheduled Dr. G’s IG posts and captions from February till May 2024.
  • Cultivated strong interpersonal relationships with colleagues, agents, and influencers to foster a collaborative work environment.
  • Enhanced proficiency in digital content creation tools including Microsoft Office Suite, Canva, and Capcut.

Sales Assistant

Cambridge English For Life
01.2022 - 12.2023
  • Managed the organization and filing of paperwork to maintain efficient administrative processes.
  • Prepared study materials, contributing to the educational resources for tutors and students.
  • Coordinated class schedules to optimize student and tutor engagement.
  • Provided comprehensive assistance to parents and students, ensuring a supportive educational environment.
  • Assessed and identified students’ English proficiency levels to tailor educational support.

Education

Bachelor of Corporate Communication (Honors) -

University Tunku Abdul Rahman

Skills

Effective Communication

Interests

Running

Reading

EXTRA-CURRICULAR ACTIVITIES

Secretary and Treasurer of SDG 11 Event | Jan 2024 - Sep 2024 


  • Managed expenses of the event.
  • Coordinated and scheduling meetings to discuss about events.
  • Assisted President to carry out the event smoothly.


Secretary of Corporate Communication Club  | Apr 2024 - Sep 2024 

  • Prepared minutes of meetings Scheduled meetings

Publications

Understanding Gender Perceptions of Long-Distance Romantic Relationships | Final Year Research Paper

Timeline

PR Specialist

Jump From Paper SDN BHD
01.2025 - Current

Freelance, Video Content Creator

01.2024 - 01.2025

Marketing Intern

Hong Kong Sa Sa (M) SDN BHD
01.2024 - 05.2024

Sales Assistant

Cambridge English For Life
01.2022 - 12.2023

Bachelor of Corporate Communication (Honors) -

University Tunku Abdul Rahman

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