Vi Vian CHOW
Regional Head
Summary
Dynamic and results-driven professional with over a decade of regional experience in business development, marketing, and client relationship management. Adept at developing and executing strategic growth plans across Southeast Asia. Proven ability to build and manage B2B partnerships, lead cross-border projects, and drive market expansion. Eager to transition into the medical equipment industry, bringing strong commercial acumen, stakeholder engagement expertise, and a track record of exceeding growth targets in a competitive and regulated environment.
Overview
14
14
years of professional experience
Work History
Regional Manager - Regional Head
University of Dundee
01.2018 - Current
- Spearheaded strategic recruitment and marketing efforts across SEA, achieving year-on-year growth.
- Developed region-specific plans aligned with corporate objectives, generating measurable ROI.
- Built strong partnerships with agents, institutions, and government bodies across Malaysia, Vietnam, Thailand, and Indonesia.
- Analyzed market data and stakeholder feedback to inform product (program) positioning and outreach tactics.
- Led regional events, roadshows, and training to promote brand awareness and product knowledge.
- Actively involved in training and promotional campaigns for the University's top-ranked Biomedical Engineering and Life Sciences programs, enhancing understanding of the healthcare and medical technology landscape. This sparked a strong personal interest in the medical equipment industry.
Vice Chair
Scottish University SEA Regional Group
01.2024 - Current
- Elected as the first in-country staff to hold the position of Vice Chair, helping strengthen ties between Scottish universities and Southeast Asia.
- Leading regional joint events to promote the 'Study in Scotland' brand, helping raise awareness and excitement about studying in Scotland.
- Driving collaborative initiatives to showcase Scotland's world-class education system and build long-term relationships with Southeast Asian students.
Regional Liaison Officer
University of Adelaide
04.2016 - 01.2018
- Worked closely with the Regional Manager: For the planning, development coordination, delivery and continuous improvement of appropriate and cost effective, activities and services.
- At the same time provided up to date market information to facilitate decisions about recruitment and partnership opportunities.
- Provided market intelligence and reports to support decision marking.
- Represent the University at recruitment fairs, exhibitions, agent interview programs and other forums as directed.
- Maintained close collaborative working relationships with University business partners including agents, universities, schools, sponsoring bodies and government agencies to facilitate the transfer of students to the university.
- Assisted in the implementation of the University's conversion strategies.
Assistant Manager - Student Recruitment
University of Sunderland
03.2015 - 11.2015
- Based in Kuala Lumpur working with University of Sunderland in its South East Asia Regional office; to actively promote student recruitment to the university and to establish transnational education provision (i.e Programme franchise) and collaborative activities with education institutions (i.e Articulations) in the region.
Education Executive
University of Sunderland
10.2011 - 02.2015
- Follow up on prospects leading to successful student recruitments from respective market - Malaysia, Vietnam, Brunei & Thailand.
Education
Bachelor's Degree - Humanities / Liberal Arts in Politics and International studies
Murdoch University
Perth, Western Australua06.2011
Skills
- Strategic Sales & Market Development
- B2B Client Relationship Management
- Regional Business Expansion
- Partnership Development
- Budget & Project Management
- Cross-functional Team Collaboration
- Data-driven Decision-Making
- Strong Communication (English & Chinese)
Accomplishments
- Increased student mobility, Achieved a 100% increase in student mobility from Thailand and Vietnam within 6 months.
- Awarded for Recruitment Excellence, Recognized with the 'Record Breaking - International Student Recruitment' award for the 2013/14 academic year, consistently exceeding recruitment targets.
- Strategic Marketing Leadership: Developed and managed successful marketing campaigns in Malaysia and Thailand, consistently delivering results within budget. Independently planned and executed campaigns, enhancing brand visibility and student recruitment.
- Market Development: Proven expertise in developing and growing new markets, including successfully establishing a student recruitment presence in Vietnam, Indonesia and Cambodia. Cultivated and maintained strong relationships with local agents and institutions, driving recruitment and brand awareness.
- Bilingual Communication: Fluent in English and Chinese, with strong communication and presentation skills, enabling effective engagement with diverse audiences.
- Sales and Market Analysis: Conducted detailed sales analysis to target key market segments, aligning educational offerings with the specific needs of each market within SEA region.
- Self Driven and Results-Oriented: Highly self motivated, able to work independently in fast paced environments, and manage multiple projects with minimal supervision. Experienced in traveling independently across the region for business development and recruitment activities.
Timeline
Vice Chair
Scottish University SEA Regional Group
01.2024 - Current
Regional Manager - Regional Head
University of Dundee
01.2018 - Current
Regional Liaison Officer
University of Adelaide
04.2016 - 01.2018
Assistant Manager - Student Recruitment
University of Sunderland
03.2015 - 11.2015
Education Executive
University of Sunderland
10.2011 - 02.2015
Bachelor's Degree - Humanities / Liberal Arts in Politics and International studies
Murdoch University
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