Summary
Overview
Work History
Education
Skills
Cerifications & Courses
Accomplishments
Extracurricular Activities & Achievements
Personal Information
Tools And Platforms
Timeline
Generic
VINUSHEIA BALAN

VINUSHEIA BALAN

Digital Marketing Executive
Ipoh

Summary

Emerging performance-focused digital marketer with regional experience across Malaysia, Singapore, Brunei, Indonesia, and Thailand. Skilled in digital campaign execution, email marketing, influencer engagement, and content creation. Developing expertise in paid social, CRM segmentation, and performance tracking. Eager to grow into a full-fledged performance marketing role by leveraging strong creative, analytical, and cross-functional skills to drive measurable results. Eager to bring a growth mindset and strategic focus to results-oriented marketing environments.

Overview

6
6
years of professional experience
3
3
Languages

Work History

Digital Marketing Executive

Boost Juice SEA
12.2023 - Current
  • Managed digital campaigns across MY, SG, BN, ID, and TH.
  • Handled end-to-end KOL campaigns and loyalty program activations.
  • Executed email campaigns and optimized CRM communications.
  • Created content for emails, social media, websites, and in-store visuals.
  • Maintained WordPress updates and Google Business SEO.
  • Led content ideation and planning based on research and brand needs.
  • Collaborated cross-functionally to ensure timely and impactful rollouts.
  • Contributed to KLSCM Marathon 2023 through influencer and on-ground efforts.
  • Created email blast campaigns to target key customers.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.

Social Media Marketing Executive

176 Avenue
05.2023 - 12.2023
  • Successfully managed and curated content for four distinct social media accounts, including Facebook, Instagram and Tik Tok.
  • Social Media Management: Develop and implement comprehensive social media strategies for four social media accounts, aligning them with the brand's objectives and target audience.
  • Content Creation: Create visually appealing and engaging content, including images, graphics, and short videos, using Canva and CapCut, to captivate the beauty industry's digital audience.
  • Meta Business Suite: Skillfully manage and schedule posts, analyze performance metrics, and optimize campaigns using Meta Business Suite to ensure maximum reach and engagement.
  • Audience Engagement: Foster meaningful interactions with followers, respond to inquiries, and proactively engage with the community to build strong relationships and brand loyalty.
  • Content Calendar: Maintain a well-organized content calendar, ensuring a consistent posting schedule that aligns with brand messaging and industry trends.
  • Competitor Analysis: Stay updated on industry trends, competitor activities, and emerging platforms to identify opportunities and threats, adjusting strategies accordingly.
  • Influencer marketing: Collaborate with beauty industry influencers to create authentic and effective marketing campaigns. Identify and establish relationships with influencers to maximize brand exposure and credibility.

Content Writer

Joey Yap Group
01.2023 - 04.2023
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Improved content quality by conducting thorough research and incorporating industry trends.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
  • Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.

Accounts Executive

CW & Associates
01.2022 - 12.2022
  • - Responsible for the preparing full accounting cycle of the general ledger (GL) and reconciliation of payroll, accruals, bank reconciliation, pre-payments and tax accounts for a portfolio of clients, both local and overseas.
  • - Prepare & perform daily and monthly reconciliation of expenses and all balance sheet items. Payroll Preparation and Processing of monthly payroll, payment of Statutory Payroll Deductions.

E-commerce Entrepreneur

Glow & Go
01.2019 - 12.2021
  • Entrepreneurial experience in launching and managing an e-commerce dropshipping business, overseeing branding, digital marketing, and operations.
  • Launched and managed an e-commerce dropshipping business specializing in cosmetics, leveraging Instagram and Facebook for sales.
  • Handled end-to-end operations, including product sourcing, marketing strategy, customer service, and logistics.
  • Developed brand identity, positioning, and promotional campaigns to drive online visibility and engagement.
  • Created compelling ad content and marketing materials using Canva and Wondershare Filmora, boosting brand awareness and conversions.
  • Gained hands-on experience in digital advertising, social media growth strategies, and e-commerce business management.

Education

Association Of Chartered Certified Accountants -

SUNWAY COLLEGE PETALING JAYA

Certified Accounting Technician - Foundation in Accountancy, Major in Financial & Management Accounting, Financial Management & Taxation

SUNWAY COLLEGE IPOH
Ipoh, Perak

SPM -

SMK CONVENT IPOH
Ipoh, Perak

Skills

  • Digital Campaign Execution
  • Influencer/KOL Marketing
  • Email & Loyalty Marketing
  • SEO & Google Business
  • WordPress Management
  • Copywriting & Content Ideation

Cerifications & Courses

  • Google Digital Garage: Fundamentals of Digital Marketing
  • Google Skillshop: AI-Powered Performance Ads Certification
  • Coursera: Getting Started in Google Analytics
  • Udemy: Complete Copywriting, SEO & Social Media
  • LinkedIn Learning: Advertising on Facebook, Social Media Management & CRM

Accomplishments

  • Guest speaker of TEDx University of Malaya 2020

Extracurricular Activities & Achievements

Treasurer, Interact Club, Organized International Understanding Day Secretary, Literature And Drama Club

Personal Information

Expected Salary: RM4,500 - RM5,000

Tools And Platforms

  • Meta Ads Manager
  • Canva & CapCut
  • WordPress
  • Google Analytics
  • Email Platforms

Timeline

Digital Marketing Executive

Boost Juice SEA
12.2023 - Current

Social Media Marketing Executive

176 Avenue
05.2023 - 12.2023

Content Writer

Joey Yap Group
01.2023 - 04.2023

Accounts Executive

CW & Associates
01.2022 - 12.2022

E-commerce Entrepreneur

Glow & Go
01.2019 - 12.2021

Certified Accounting Technician - Foundation in Accountancy, Major in Financial & Management Accounting, Financial Management & Taxation

SUNWAY COLLEGE IPOH

Association Of Chartered Certified Accountants -

SUNWAY COLLEGE PETALING JAYA

SPM -

SMK CONVENT IPOH

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VINUSHEIA BALANDigital Marketing Executive