VINODH R. MENON
Marketing & Brands Manager
30 Jalan Desa Sepuh 5, Taman Desa Seputeh, Kuala Lumpur
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in content creation, social media audience engagement and brand management.
The experiences gained from my experience have helped me understand the requirements, business environment and challenges related to any industry and I have the expertise in leading the organization to meeting with its vision and mission. I am a well-motivated and energetic individual who participate effectively at all levels of an organization and thrives in meeting challenges and achieving success in her endeavors.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Marketing & Operations manager
KV Cakes & Desserts
03.2020 - Current
- An online bakery that delivers of 40 types of cakes, cupcakes, brownies, and cookies across Kuala Lumpur and Selangor
- Social Media:
- Facebook - https://www.facebook.com/thecakerymy
- Instagram - https://www.instagram.com/thecakerymy/
- RESPONSIBILITIES: - Planning and managing marketing activities including, digital marketing initiatives, public relation campaigns, and social media management
- Managing customer orders, queries, and feedback
- Managing partnerships with delivery and promotional partners
- Managing baker base from Kuala Lumpur, Selangor and Penang
- Managing The Cakery’s finances
- SUCCESS EXAMPLES: - Achieve over 200 orders per month in the fourth month of operations
- Surpass 1,500 followers on both Facebook and Instagram in the first 3 months
- Expanding The Cakery to Penang.
11.2017 - 03.2020
GOODTIMES TICKETING SDN. BHD
11.2017 - 09.2019
- Overvie
- Goodtimes Ticketing is an event production and ticketing company that produces stand-up comedy shows in Kuala Lumpur and Selangor
- Added to that, it manages a ticketing platform that sells event tickets of events across the country
- RESPONSIBILITIES: - Manage the event production aspect of all Goodtimes events, including:
- Event Production
- Permit application
- Liaising with international artist management agencies
- Handling artist requirements
- Managing ticketing of the events
- Ensuring the performer’s rider requirements are met
- Managing the customer queries and feedback
- Planning and managing the event’s marketing activities including digital marketing initiatives, social media management, social media advertising, and public relations activities
- Securing event partnerships and sponsorships
- Oversee the creation of event collaterals
- Event Ticketing
- Plan and oversee the development the Goodtimes ticketing platform
- Oversee staff hiring
- Acquire and manage clients
- Overseeing platform updates and maintenance
- Planning and managing the platform’s marketing activities including digital marketing initiatives, social media management, social media advertising, and public relations activities
- Securing marketing and promotional partnerships
- Managing customer purchases, queries and feedback
- Overseeing the creation of event collaterals
- Overseeing company finances
- SUCCESS EXAMPLES - Becoming the official ticketing vendor for International Islamic University Malaysia (IIUM)
- Creating the ‘Late Night Laughs’ program with PJ Live Arts, that included 12 stand-up comedy shows throughout 2020, featuring comedians from across the globe
- News Article - https://malaysia.news.yahoo.com/night-laughs-debut-saturday-084900978.html - Produced over 20 stand-up comedy shows between, , with over 70% of them being sold-out shows.
Education
BACHELORS - PR & MARKETING
Curtin University
Sarawak 02.2012 - 09.2015
Skills
Marketing strategies
undefinedAccomplishments
- Acquire and manage client
- Pitch yearly public relation plans to prospective and current clients
- Media monitoring and reporting
- SUCCESS EXAMPLES - Securing the 1st airport and e-ride hailing partnership between SkyPark Terminal and GRAB
- News Article:
- Grab partners with Subang SkyPark - https://www.thesundaily.my/archive/2110658-HTARCH418099 - Manage the press event of the launch of the 1st Chinese international school in Malaysia
- News Article:
- First Chinese international school launches in Malaysia - https://www.theeducatoronline.com/he/archived/first-chinese-international-school-launches-in-malaysia/256539
- OCTOBER 2015 – OCTOBER 2016
- BRAND EXECUTIVE
- GO COMMUNICATIONS
- Overvie
- Planning and managing public relations activities for a number of clients from lifestyle and fashion industry
- Clients managed includes Sunway Lagoon, Ermenegildo Zegna, Jr.NBA, Kenny Rogers Roasters, Lost World of Tambun, and PUMA
- RESPONSIBILITIES: - Pitch yearly public relation plans to prospective and current clients
- Media monitoring and reporting.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Marketing & Operations manager
KV Cakes & Desserts
03.2020 - Current
11.2017 - 03.2020
GOODTIMES TICKETING SDN. BHD
11.2017 - 09.2019
BACHELORS - PR & MARKETING
Curtin University
02.2012 - 09.2015
Similar Profiles
Amanda ConnerAmanda Conner
Bakery Assistant at Aunt Audrey's Cakes and DessertsBakery Assistant at Aunt Audrey's Cakes and Desserts
Michelle AllenMichelle Allen
Lead Cake Decorator at Patty's Cakes And DessertsLead Cake Decorator at Patty's Cakes And Desserts
SHAJAN SSHAJAN S
Civil Estimation Engineer at KV JOSEPH & SONS PVT LTD (2019-2024)Civil Estimation Engineer at KV JOSEPH & SONS PVT LTD (2019-2024)