VASUGI MOORTHY
MARKETING & BRAND
KUALA LUMPUR
Summary
Dynamic brand executive with a proven track record in managing prestigious luxury beauty brands including Prada, Valentino, and Versace, as well as fast-moving consumer goods (FMCG) food brands. Expertise includes campaign execution, retail strategy development, trade marketing, and KOL/content planning, ensuring impactful brand presence and engagement. Eager to leverage extensive experience in a Senior Brand Executive role to drive brand growth and refine strategic initiatives. Committed to delivering innovative solutions that enhance market positioning and foster consumer connections.
Overview
7
7
years of professional experience
3
3
Languages
Work History
MARKETING EXECUTIVE
SHRIYO MARKETING SDN BHD
KUALA LUMPUR
01.2025 - Current
- BRANDS - AGNESI, MONINI, CAVENDISH & HARVEY
- Key Responsibilities:
- Manage food brands end-to-end across trade marketing, pricing, and promotion planning.
- Coordinate directly with principals on brand updates, planning, and approvals.
- Plan and execute trade mechanics including promotions, block displays, and power-wing setups in key accounts such as AEON, Village Grocer, and Jaya Grocer.
- Oversee demand planning and inventory management to maintain healthy stock levels and minimize expiry risks.
- Handle regulatory submissions including recipe renewals, SGS lab tests, and compliance documentation.
- Key Achievements:
- Cleared high Monini inventory with 25% off promotion, achieving 2nd highest sales in October.
- Relisted Agnesi in Isetan via sampling and price-off promotion, boosting brand visibility and trial.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Planned and executed events and marketing programs to increase qualified leads.
MARKETING EXECUTIVE
PRESTIGE PRODUCT (M) SDN BHD
KUALA LUMPUR, Kuala Lumpur
01.2023 - 01.2025
- LOREAL FRAGRANCE PORTFOLIO - PRADA & VALENTINO
- Key Responsibilities:
- Execute brand and marketing strategies under Senior Brand Manager guidance.
- Coordinate with principals and brand partners to adapt global guidelines for local campaigns.
- Ensure consistent brand messaging across retail, digital, and communications.
- Manage rollout of campaigns, product launches, promotions, and seasonal initiatives.
- Support in-store and digital activations, ensuring timely and accurate execution.
- Liaise with sales teams to maintain brand visibility and merchandising standards.
- Create marketing visuals and materials using Adobe Illustrator & Photoshop.
- Track post-campaign results, sales performance, and competitor insights.
- Assist with A&P budgets, POS, vendor payments, and event logistics.
- Key Achievements:
- Boosted Prada Fragrance to Top 4 in Sephora Malaysia through strong animations.
- Drove 7.8M impressions for Prada Beauty Masterclass at TRX via influencer/media support.
- Led Valentino Born In Roma Stravaganza Pop-Up at Pavilion KL with high customer engagement.
- Launched Prada Paradoxe Virtual Flower Fragrance Wall campaign in Sephora, driving strong brand growth.
- Developed and implemented targeted digital strategy to improve business performance.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
LOGISTIC COORDINATOR
PSA BDP
REMOTE
01.2020 - 01.2023
- Data Processing work related to the logistics field. Data search, analysis input, audit as well as reporting management
- Email communication and liaising with customers and vendors.
- Ensure all documents generated is with the highest accuracy and are error-free.
- Ensure all documents are escalated to the superior and client for speedy resolution.
- Coordinated with suppliers to ensure timely delivery of goods, minimizing stockouts.
- Tracked orders and notified customers of status or potential delays.
CUSTOMER RELATION OFFICER
GENTING MALAYSIA BERHAD
01.2019 - 01.2020
- Managing incoming calls and customer inquiries
- Provide customers with product and services information
- Processing orders and transactions.
- Maintaining positive customer relationships.
- Enter new customer information into the system and update existing customer information
- Mentored junior staff members, helping them develop their skills and advance in their careers.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
Education
Diploma In Teaching English As a Second Language (TESL) - undefined
Kolej Poly-Tech Mara
Bachelor of Communication (Hons) - Corporate Communication
Kolej Universiti Poly-Tech Mara
Skills
Skilled in using Microsoft Office tools
Graphic communication skills
Web development
Marketing plan development
Sales promotions
Social media engagement
Digital marketing
Marketing plans
Campaign planning
Pricing strategies
Timeline
MARKETING EXECUTIVE
SHRIYO MARKETING SDN BHD
01.2025 - Current
MARKETING EXECUTIVE
PRESTIGE PRODUCT (M) SDN BHD
01.2023 - 01.2025
LOGISTIC COORDINATOR
PSA BDP
01.2020 - 01.2023
CUSTOMER RELATION OFFICER
GENTING MALAYSIA BERHAD
01.2019 - 01.2020
Diploma In Teaching English As a Second Language (TESL) - undefined
Kolej Poly-Tech Mara
Bachelor of Communication (Hons) - Corporate Communication
Kolej Universiti Poly-Tech Mara