Vamsi Vanka
Marketing & Data Transformation Delivery Executive
Kuala Lumpur
Summary
A Digital Consulting Professional, spanning a wide experience in the digital business space Consulting to Program Delivery in technology driven ecosystems. Prior to my Technology stints, I successfully ran Digital Marketing Agency teams across India & South East Asia, owning the operating P&L
Currently at Accenture Song, I run an Advanced Analytics CoE for APAC, while also owing Digital delivery programs for a few marquee clients.
Overview
27
27
years of professional experience
5
5
years of post-secondary education
Work History
Head - Advanced Analtyics CoE for APAC
Accenture Song
Kuala Lumpur
02.2020 - Current
- Leading for the Song Intelligence Hub for Advanced Analytics for APAC - 3 Assets built, 15 active client engagements, 22 member team
- Marketing Transformation SME for Southeast Asia
- Digital Program Delivery for specific client portfolios in CPG & FSI domains
Head, Go-To-Market
xVector Labs
10.2019 - 02.2020
- Define GTM Strategy & lead Sales Efforts
- Drive Pilot projects for the data platform with large clients
Senior Digital Strategist
Infosys Ltd.
06.2015 - 07.2019
- GTM Lead for Digital Platform (MarTech / Commerce / Data): Subject Market Expert for Marketing & Advertising domains
- Drove GTM for B2B Commerce Networks for multiple enterprises
- Led Digital Factory engagements for large MarTech & Content transformation programs
- Digital Transformation Consulting lead for Southeast Asia. Delivered multiple
Chief Media Officer
Razorfish India
06.2014 - 06.2015
- Led the Media Strategy & Planning practice
- Led the Media & Data Platforms global practice as Offshore Delivery Lead
Head of Product Management, BrandEdge (MarTech platform)
Infosys Ltd.
05.2011 - 06.2014
- Product Management: defining the Platform Vision, Roadmap, Roadmap Validation with Clients & Analysts
- GTM Lead: Subject Market Expert for Marketing & Advertising domains
General Manager, India Operations
Euro RSCG 4G Matrix
08.2009 - 03.2010
Head of Digital, India & South Asia
Mediaedge:cia (WPP)
11.2008 - 04.2009
Business Head & Co-Founder
EBS Interactive
11.2007 - 11.2008
Head of Digital Media Division (Starcom IP)
Starcom (Publicis Media)
11.2005 - 10.2007
Head of Digital Media & Sales
Tribal DDB (Omnicom Group)
01.2004 - 07.2005
Principal Consultant, Research & Planning
Mediaturf Worldwide
05.2000 - 12.2003
EA to CEO/MD
Zee Telefilms
04.1998 - 05.2000
Education
MBA - Advertising
Mudra Institute of Communications (MICA)
Ahmedabad, India 07.1996 - 03.1998
Bachelor of Technology - Electronics & Communications Engineering
Jawaharlal Nehru Technological University (JNTU)
Hyderabad, India 07.1992 - 03.1996
Skills
Marketing Transformation
Data Transformation
Advanced Analytics Delivery
Digital Factory Operations
Awards Recognition
- Malaysia Technology Excellence Awards 2022 - For two brands in the areas of Customer Experience delivery & Marketing Automation for an infant health brand & a global glove manufacturers
- Digital Transformation for Commerce, 2021 - B2B2C Commerce Transformation program for a Paints MNC
- GoaFest India, 2008, Western Union: First formal Industry-panel based "Best use of Mobile for Business" Award in India, for a global money transfer services leader
Timeline
Head - Advanced Analtyics CoE for APAC
Accenture Song
02.2020 - Current
Head, Go-To-Market
xVector Labs
10.2019 - 02.2020
Senior Digital Strategist
Infosys Ltd.
06.2015 - 07.2019
Chief Media Officer
Razorfish India
06.2014 - 06.2015
Head of Product Management, BrandEdge (MarTech platform)
Infosys Ltd.
05.2011 - 06.2014
General Manager, India Operations
Euro RSCG 4G Matrix
08.2009 - 03.2010
Head of Digital, India & South Asia
Mediaedge:cia (WPP)
11.2008 - 04.2009
Business Head & Co-Founder
EBS Interactive
11.2007 - 11.2008
Head of Digital Media Division (Starcom IP)
Starcom (Publicis Media)
11.2005 - 10.2007
Head of Digital Media & Sales
Tribal DDB (Omnicom Group)
01.2004 - 07.2005
Principal Consultant, Research & Planning
Mediaturf Worldwide
05.2000 - 12.2003
EA to CEO/MD
Zee Telefilms
04.1998 - 05.2000
MBA - Advertising
Mudra Institute of Communications (MICA)
07.1996 - 03.1998
Bachelor of Technology - Electronics & Communications Engineering
Jawaharlal Nehru Technological University (JNTU)
07.1992 - 03.1996
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