Valerie Lourdes
Marketing & Branding Manager
Shah Alam
Summary
Dynamic marketing professional with over 20 years of experience in branding, communications, and employer branding. Proven track record in developing innovative marketing strategies and managing successful branding campaigns that enhance brand visibility and drive engagement. Strong leadership skills with the ability to collaborate effectively across teams and build relationships with stakeholders. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
2025
2025
years of professional experience
2027
2027
years of post-secondary education
Work History
Marketing & Branding Manager
VC TELECOMS SDN BHD
5 2024 - Current
- Company Overview: VC Telecoms Sdn Bhd - Fiber Broadband Services
- Played a pivotal role in the marketing and branding of the PoP Project, an initiative by the Kementerian Komunikasi under YB Tuan Ahmad Fahmi Bin Mohamed Fadzil
- The project, awarded to VC Telecoms, aims to provide internet services to rural areas in Malaysia, enhancing digital connectivity for underserved communities
- Led efforts in promoting the project's impact through strategic marketing campaigns and communications
- Spearhead the development and execution of all marketing programs and events in alignment with the brand's vision and values
- Lead digital marketing efforts, including social media, SEO/SEM, demand generation, and lead generation campaigns
- Analyze the effectiveness of marketing campaigns and implement course corrections to enhance performance
- Manage vendor relationships and oversee communications spend for various initiatives, ensuring high-quality content and consistent brand messaging
- Drive public relations efforts and launch brand-related initiatives to enhance VC Telecoms' visibility in target markets
- VC Telecoms Sdn Bhd - Fiber Broadband Services
Senior Employer Branding Lead
Worldline APAC
01.2022 - 07.2023
- Developed and executed employer branding strategies to enhance candidate engagement and drive graduate hiring
- Managed content marketing efforts, creating compelling narratives across various platforms
- Led initiatives for career fairs and external communications, significantly improving brand perception in the APAC region
Senior Employer Branding Lead
TDCX Malaysia
04.2020 - 07.2021
- Crafted and implemented the Employer Value Proposition (EVP), enhancing talent attraction and retention
- Oversaw social media management and candidate experience initiatives, achieving recognition in employer branding awards
Events & Conference Director
GLX Destination Mice Management
04.2015 - 04.2020
- Directed marketing and promotional strategies for a high-profile events company, achieving significant revenue targets
- Established and nurtured client relationships, leading to repeat business and brand loyalty
Marketing & Promotions Manager
KINGS CONFECTIONARY & PAK HAILAM KOPITIAM SDN BHD
09.2012 - 03.2015
- Managed comprehensive marketing strategies for multiple outlets, achieving a monthly sales target of RM 50,000
- Executed successful promotional campaigns, driving brand recognition and customer engagement
Marketing Manager
OWL Only World Group
01.2010 - 08.2012
- Developed and executed marketing and promotional programs for multiple outlets, significantly enhancing brand visibility
Marketing & Branding Manager
KPMG Malaysia
02.2000 - 09.2009
- Led the branding and marketing efforts for major corporate events, including high-profile ceremonies attended by DYMM Seri Paduka Baginda Yang Di Pertuan Agung Tuanku Syed Sirajuddin and various Prime Ministers Minister in Malaysia.
- Managed a team to ensure successful execution of branding initiatives, enhancing KPMG's market position
- Successfully organized and managed several high-profile corporate events, including the KPMG Shareholder Value Award Ceremony, attended by prominent leaders from Malaysia's public-listed companies
- Spearheaded KPMG's branding and marketing initiatives that significantly enhanced the firm's public image
- Established strong media relations, securing extensive media coverage for KPMG's major events
- Contributed to KPMG's recognition as a leader in the professional services sector
- Led a team of 10 marketing professionals, driving cross-functional collaboration to ensure the seamless execution of marketing and communications strategies
- Organized KPMG's firm-wide Community Day, engaging over 1,000 employees in corporate social responsibility activities
Senior Public Relations Executive
NAGA DDB Malaysia
01.2003 - 01.2004
- Organized significant events and campaigns, such as the Miss Malaysia World Pageant 2003/2004 including sponsorship acquisition and media relations, enhancing brand exposure
Education
Certified Digital Marketing Program -
Asia Pacific University
Advanced Certificate - Graphic Design
LimKokWing Institute of Creative Technology
01.1994 - 01.1997
Executive Certificate - Event Management
Taylors College School of Hospitality & Tourism
Skills
Digital Marketing Tools
Digital Marketing Strategies
Communication Skills
Negotiation Skills
Interpersonal Skills
Microsoft Office Suite
Data Analysis
Marketing Insights
Ability to work under pressure
Lead diverse teams
Achieve goals
Accomplishments
- Employee Experience Awards: Best Employer Branding (Finalist 2020), Most Innovative and Sustainable Office Design (Winner 2020).
- HR Excellence Awards: Employer of the Year (Winner 2020), Excellence in Employer Branding (Finalist 2020).
- Graduate Choice Award: Winner (2020/2021).
Timeline
Senior Employer Branding Lead
Worldline APAC
01.2022 - 07.2023
Senior Employer Branding Lead
TDCX Malaysia
04.2020 - 07.2021
Events & Conference Director
GLX Destination Mice Management
04.2015 - 04.2020
Marketing & Promotions Manager
KINGS CONFECTIONARY & PAK HAILAM KOPITIAM SDN BHD
09.2012 - 03.2015
Marketing Manager
OWL Only World Group
01.2010 - 08.2012
Senior Public Relations Executive
NAGA DDB Malaysia
01.2003 - 01.2004
Marketing & Branding Manager
KPMG Malaysia
02.2000 - 09.2009
Advanced Certificate - Graphic Design
LimKokWing Institute of Creative Technology
01.1994 - 01.1997
Executive Certificate - Event Management
Taylors College School of Hospitality & Tourism
Marketing & Branding Manager
VC TELECOMS SDN BHD
5 2024 - Current
Certified Digital Marketing Program -
Asia Pacific University
Similar Profiles
Zahirudin HarunZahirudin Harun
Human Resources Manager at VC Telecoms Sdn BhdHuman Resources Manager at VC Telecoms Sdn Bhd
HENG YONG TEEHENG YONG TEE
General Project Manager at VC ENGINEERING SDN. BHD.General Project Manager at VC ENGINEERING SDN. BHD.
GAUTHAMT VELAYUDAMGAUTHAMT VELAYUDAM
OPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHDOPERATION EXECUTIVE at AGENSI SRI BINTANG SDN BHD, SB LOGISTICS SDN BHD, KAMI GLOBAL VENTURE SDN BHD