Ummu Ajirah Abdul Rauf

Experienced Senior Lecturer with a Ph.D. in Management specializing in Risk Management from Universiti Teknikal Malaysia Melaka (UTeM). Demonstrating a strong track record of over 7 years in teaching at higher education institutions, actively engaging in academic management, research, and publication. Published in esteemed journals including the Journal of Advanced Research in Applied Sciences and Academy of Entrepreneurship Journal. Possessing expertise in management fields such as risk management, knowledge management, and technology management. Proven disciplinary expertise and exceptional communication skills have resulted in the successful delivery of rigorous graduate-level courses at the highly reputable National University of Malaysia, earning consistently high approval ratings from students.

Senior Lecturer at Graduate School of Business, National University of Malaysia (UKM-GSB)

• International Summit Scientific Research Congress 2024
• 3rd International Conference on Multidisciplinary Research for Sustainable Innovation (3rd ICMRSI) 2024
• 4th International Conference on Advancing Knowledge from Multidisciplinary Perspectives in Engineering & Technology (ICAKMPET 2024)
• International Conference on Humanities, Social Science and Business Management (ICHSSBM-2024)
• International Conference on Scientific Research
• International Scientific Research Conference 2023
• The International Halal Science And Technology Conference 2023 (IHSATEC): 16th Halal Science Industry And Business (Hasib)
• 23rd Asia Pacific Industrial Engineering & Management Systems (APIEMS) 2023 Conference
• International Conference on Technology and Innovation Management, 12/17/2022, 12/18/2022
• Social Impact Training, 04/20/2022
• Outcome Based Education (OBE) Training, 03/30/2022, 03/31/2022
• Table of Specification (TOS), 12/20/2021
• Presentation Skills Training - PERKESO, 06/19/2021

• Khan, Q.U., Ali, M.H. & Rauf, U.A.A. (2024). Exploring Customer Trust and Online Continuance Shopping Intention of Cosmetics, with Mediating Effect of Perceived Risk. RGSA - Revista de Gestão Social e Ambiental, 18(5), 1-19.
• Rahman, M.R.C.A., Rauf, U.A.A. & Sinniah, S. (2024). Oil Palm Smallholders Entrepreneurs and Financial Literacy: Technology Adoption. Journal of Applied Engineering and Technological Science, 6(1), 656-667.
• Rauf, U.A.A., Ahmed, S., Deli, M.M., Asha'ari, M.J., Jamil, A.H., Abdullah, M.H.S.B. & Abdullah, S.I.N.W. (2024). Empowering Higher Education: The Tech Advantage in Work Coordination and Risk Management for Financial Growth. Journal of Applied Engineering and Technological Science, 6(1), 641-655.
• Khan, Q.U., Ali, M.H. & Rauf, U.A.A. (2024). Influence Of Psychological Contract Violations and Perceived Service Quality on Continuance Intention Through Customer Satisfaction: Moderating Effects Of Switching Costs And Emotional Exhaustion. Educational Administration: Theory and Practice, 30(5), 9148-9160.
• Jamil, A.H., Rauf, U.A.A., Ashaari, M.A. & Deli, M.M. (2024). Financial Integrity as Essential Condition to Achieve Sustainable Development Goals. In S. Sinniah, Z.M. Makhbul & M.H. Ali (Eds.), Achieving Sustainable Development Goals Through Equitable Education, 106-115. Penerbit UKM.
• Asha’ari, M.J., Daud, S., Rauf, U.A.A., Deli, M.M., Abdullah, S.I.N.W. & Jamil, A.H. (2024). The efforts of Malaysian schools towards education for sustainable development. In S. Sinniah, Z.M. Makhbul & M.H. Ali (Eds.), Achieving Sustainable Development Goals Through Equitable Education, 88-100. Penerbit UKM.
• Yunan, Y.S.M., Ali, M.H. & Rauf, U.A.A. (2024). Halal logistics and halal integrity protection. In Centre for Asian Studies Series 10, Food Integrity and Supply Chain in Asia: Halal Foods and Related Concerns, 165-174. Kanagawa University.
• Rauf, U.A.A., Jamil, A.H., & Asha’ari, M.J. (2024). Sustainable development goals in risk management. In Z.M. Makhbul, M.H. Ali & S. Sinniah (Eds.), The key to a thriving future for organizations and society, 60–71. Penerbit UKM.
• Deli, M.M., Rauf, U.A.A., Asha'ari, M.A., Jamil, A.H., Purwati, A.A., Abdullah, S.I.N.W., Ismail, F. & Harun, S.N. (2024). A bibliometric article regarding twin technology in technology management for the year 2019-2023: Industry in Malaysia. Journal of Applied Engineering and Technological Science, 5(2), 925-940.
• Jamil, A.H., Deli, M.M., Rauf, U.A.A., Asha'ari, M.A., Sinniah, S. & Abdullah, S.I.N.W. (2024). Resilience and sustainability in tourism-forestry systems through risk management framework: review and concept. Journal of Law and Sustainable Development, 12(1), 1-28.
• Rauf, U.A.A., Jamil, A.H., Deli, M.M., Asha'ari, M.A., Reza, M.N.H. & Abdullah, S.I.N.W. (2023). Predicting Malaysian University Performance Through Intranet Quality: A Review on Mediating Role of Enterprise Risk Management. Journal Of Management Scholarship, 1-8.
• Rauf, U.A.A., Aziz, N.I., Zulkarnaini, N.A.S., Deli, M.M., Ashaari, M.A., Jamil, A.H. & Abdullah, S.I.N.W. (2023). Strengthening the University-Maritime Industry Collaborations (UMICs): Technology Issues. Journal Of Applied Engineering And Technological Science, 515-530.
• Rauf, U.A.A., Ashaari, M.A., Jamil, A.H., Deli, M.M. & Abdullah, S.I.N.W. (2023). Unraveling Technology Components on the Financial Performance of Malaysian Public Higher Education: CB-SEM Approach. Tuijin Jishu/Journal Of Propulsion Technology, 6383-6398.
• Rauf, U.A.A., Zulkarnaini, N.A.S. & Aziz, N.I. (2022). Technology and Performance of Maritime Industry in Malaysia. Journal of Advanced Research in Applied Sciences and Engineering Technology, 1(2023), 193-202.
• Rauf, U.A.A., Jabar, J., and Mansor, N. (2021). A conceptual framework for Enterprise Risk Management in Malaysian Public Higher Education: Applications of Knowledge Management. Academy of Entrepreneurship Journal, 27(2), 1-11.
• Rauf, U.A.A., Jabar, J., and Mansor, N. (2020). An exploratory factor analysis for measuring knowledge management component construct in Malaysian public higher education. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(7), 4523-4534.
• Rauf, U.A.A., Jabar, J., and Mansor, N. (2020). An Empirical Study of Enterprise Risk Management Implementation on Performance in Malaysian Public Higher Education. International Journal of Advanced Science and Technology, 29(9s), 962-973.
• Rauf, U.A.A., Jabar, J., and Mansor, N. (2019). The Association between Intranet Quality and Organizational Performance. International Journal of Advanced Science and Technology, 28(1), 576-583.
• Rauf, U.A.A., Jabar, J., and Mansor, N. (2019). Enterprise Risk Management between Network Capacity and Performance of Public Higher Education: A Proposed Framework. International Journal of Recent Technology and Engineering, 8(2S3), 410-413.
• Rauf, U.A.A., Mansor, N. and Jabar, J. (2018). Mediating Effect of Enterprise Risk Management on Quality Communication and Performance of Malaysian Public Higher Educational Institution: A Conceptual Framework. Indian Journal of Public Health Research and Development, 9(12), 2702-2707.

• Training of Trainer (ToT). Harvard Business Publishing a Case Study, 01/24/2025, 01/26/2025
• Panel for Startup Business, 05/2024, 05/2024
• Panel for Startup Business, 08/2024, 08/2024
• Committee member for Sukan Staf Gugusan Sastera, 2024, 2024
• Guest Lecture on Business Research Methodology for Institut Bisnis & Teknologi Pelita Indonesia, 2024, 2024
• Guest Lecture on Business Research Methodology for Institut Bisnis & Teknologi Pelita Indonesia, 2023, 2023
• Panel for APEL.A (Master Level APEL T-7), 08/08/2023, 08/31/2025
• Panel for Doctorate Colloquium Semester 2 2022/2023, 2022, 2023
• Advisor for program Public Welfare - Online Environmental Painting Contest, 2023, 2023
• Committee member for Sukan Staf Gugusan Sastera, 2023, 2023
• Program Pandu Lalu Kitar semula @ Sutera Mall, 01/14/2023

• Strong communication skills with students.
• Able to work well with others.
• Expertise in subject that related to Business & Management (Theory).