Summary
Overview
Work History
Education
Skills
Extra-curricular activities
Personal Information
Interests
Timeline
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Umah Dhevi

Umah Dhevi

Business Development Manager
Serangoon

Summary

Accomplished Business Development Manager with over 10 years of proven success in sales strategy, client acquisition, and contract negotiation across multinational corporations and SMEs. Highly proficient in identifying and capitalizing on revenue-generating opportunities, with specialized expertise in Integrated Solutions and Customs Brokerage.

Recognized for shaping brand visions and refining sales strategies that drive growth. Adept at using cutting-edge lead generation tools to consistently secure high-quality leads and expand market reach. My proactive approach includes cultivating strong relationships with directors and key stakeholders, arranging strategic showcases, leading tender follow-ups, and managing team initiatives across locations such as Cargo Complex Buildings and MNC offices.

My extensive network spans prestigious organizations such as the Singapore Manufacturing Federation (SMF), Singapore Logistics Association (SLA), Singapore Aircargo Agents Association (SAAA), Women in Aviation Singapore (WAI), and the Singapore Chinese Chamber of Commerce & Industry (SCCCI), among others—providing access to critical industry insights and collaboration opportunities.

Deeply committed to market research and sustainability, I align my strategies with the evolving needs of Singapore’s logistics sector and global cross-border demands. Known for innovative leadership, effective brand positioning, and strong influencing and communication skills, I consistently deliver results that exceed revenue and growth objectives.

Overview

13
13
years of professional experience
16
16
years of post-secondary education
6
6
Languages

Work History

Business Development Manager

APL Logistics Ltd
02.2025 - Current
  • Participate in Tender
  • Lead Generation
  • Meeting with CEO and decision makers
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Logistics Management: Oversee transportation, warehousing, and distribution operations, optimizing supply chains for enhanced efficiency.
  • Managing Control Tower

Business Development Professional

WICE Global Road Solution Pte Ltd
06.2024 - 02.2025
  • Logistics Management: Oversee transportation, warehousing, and distribution operations, optimizing supply chains for enhanced efficiency.
  • Project Coordination: Managed logistics and infrastructure projects, ensuring timely delivery of materials and equipment.
  • Client Relations: Engaged with clients to assess needs and develop tailored logistics solutions, fostering strong relationships and satisfaction.
  • Regulatory Compliance: Ensured adherence to local regulations and international trade laws, mitigating risks in logistics operations.
  • Market Analysis: Conducted research to identify market trends and new business opportunities, driving strategic growth initiatives.
  • Team Collaboration: Collaborated with cross-functional teams, including sales and operations, to execute seamless logistics strategies.
  • Performance Monitoring: Tracked and analyzed KPIs to improve operational efficiency and enhance service quality.

Business Development Executive

Tradenet Services Pte Ltd
05.2022 - 05.2024
  • Developed and managed a sales pipeline that increased revenue.
  • Established and maintained relationships with key stakeholders to ensure alignment with APAC business objectives.
  • Built strong relationships with key customers and stakeholders, resulting in repeat business and referrals.
  • Identified customer needs and benefits of Single Brokerage. Consolidate permit advantage.
  • Participated in industry events to promote the company services.
  • Advice on documentation and control agency requirements.

Inside Sales Engineer

Visar Component Pte Ltd
10.2021 - 05.2022
  • Company Overview: Semiconductor supplier in Singapore
  • Developed and presented compelling sales presentations to prospective customers, resulting new accounts in the region.
  • Identifying needs of the type of chip that depend on various factors like its purpose, design, and specifications. Like microprocessor, memory chip, graphic processing unit (GPU), application-specific integrated circuit (ASIC).
  • Semiconductor supplier in Singapore

Sales Executive

Spartan Bizcorp
07.2021 - 09.2021
  • Company Overview: FMCG
  • Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up for FMCG APAC.
  • Monitored customer buying trends, market conditions to achieve sales goals.
  • Identified and qualified new distributors to increase market share in key territories.
  • Negotiated favorable terms with key clients for FMCG APAC.
  • Identified buyer persona of new distributors to validate market demand.
  • FMCG

Senior Sales Executive

Singtel Telecommunication
06.2017 - 06.2021
  • Created and launched new online marketing strategies, resulting in sales increase.
  • Maintained up-to-date knowledge of products and pricing in market served.
  • Selling new launch device and cross selling technologies security solution.
  • Work closely with team to update new launch.

Independent Telesales

Cent Voice Pte Ltd
11.2016 - 05.2017
  • Collaborated closely with clients to better understand entire project scope.
  • Delivered outstanding service to customers to maintain and extend relationships for future business opportunities. Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.

Personal Advisor

CIMB Bank
07.2016 - 09.2016
  • Company Overview: Malaysia
  • Educated clients on various Financial matters and provided professional recommendations on investment opportunities, products and services based on each clients individual needs.
  • Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
  • Assist clients in making beneficial and strategic decisions for investment.
  • Malaysia

Senior Sales Officer

Aeon Credit Service
08.2014 - 04.2016
  • Company Overview: Malaysia
  • Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
  • Lead targeted training programs to educate staff on product benefits and service capabilities.
  • Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
  • Malaysia

Assistant Sales Manager

RHB Bank
06.2012 - 08.2013
  • Company Overview: Malaysia
  • Monitored customer buying trends, market conditions, strategy implementation to achieve sales goals.
  • Forecaster sales and set successful policies to achieve sales objectives and related metrics within time frame.
  • Liaised between customers and product development team to recommend product improvements.
  • Guide team for increase sales numbers.
  • Malaysia

Education

Master - Data Scientist

Birchwood University
09.2023 - 02.2025

Diploma - Digital Marketing

Chatsworth
09.2020 - 05.2022

Pre University - undefined

SMK Saint Xavier
06.2007 - 08.2008

High School - undefined

Convent Light Street
01.1996 - 07.2007

Skills

Industry Knowledge

Extra-curricular activities

Women's in Aviation International Singapore


Personal Information

  • Date of Birth: 04/02/90
  • Nationality: Malaysian
  • Driving License: B2
  • Place of Birth: Penang

Interests

Networking

Timeline

Business Development Manager

APL Logistics Ltd
02.2025 - Current

Business Development Professional

WICE Global Road Solution Pte Ltd
06.2024 - 02.2025

Master - Data Scientist

Birchwood University
09.2023 - 02.2025

Business Development Executive

Tradenet Services Pte Ltd
05.2022 - 05.2024

Inside Sales Engineer

Visar Component Pte Ltd
10.2021 - 05.2022

Sales Executive

Spartan Bizcorp
07.2021 - 09.2021

Diploma - Digital Marketing

Chatsworth
09.2020 - 05.2022

Senior Sales Executive

Singtel Telecommunication
06.2017 - 06.2021

Independent Telesales

Cent Voice Pte Ltd
11.2016 - 05.2017

Personal Advisor

CIMB Bank
07.2016 - 09.2016

Senior Sales Officer

Aeon Credit Service
08.2014 - 04.2016

Assistant Sales Manager

RHB Bank
06.2012 - 08.2013

Pre University - undefined

SMK Saint Xavier
06.2007 - 08.2008

High School - undefined

Convent Light Street
01.1996 - 07.2007
Umah DheviBusiness Development Manager