Tze Xiang Cheong
Puchong,malaysia
Summary
Dynamic and results-driven professional with a strong expertise in distribution channel understanding and pricing strategy adaptability. Demonstrates exceptional multitasking capability and competitor awareness, ensuring efficient resource allocation. Proficient in Microsoft Office Suite, with advanced skills in Excel for sales reporting techniques and performance analytics. Skilled in territory management and channel sales strategy, contributing to effective sales forecasting. Committed to leveraging these competencies to drive business growth and achieve strategic objectives.
Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.
Overview
20
20
years of professional experience
Work history
Regional sales manager
F&N Beverages Malaysia
Shah Alam, Malaysia
2022.11 - Current
- Instituted incentive schemes for staff motivation leading to enhanced productivity levels.
- Promoted an environment that fostered personal development amongst team members resulting in higher job satisfaction levels.
- Conduct regular team meetings to foster transparency and collaboration within teams.
- Liaised regularly with senior management to report on regional sales performance.
- Collaborated closely with marketing department to align sales forecasts and inventory needs.
- Boosted brand visibility by planning and executing regional sales strategies.
- Developed competitive pricing strategies for increased market share.
- Achieved consistent market growth with effective territory management.
- Analyzed market trends and competitor activities for strategic planning purposes.
- Coordinated logistics for efficient delivery of goods to customers within region under management.
- Identified new business opportunities, driving expansion into untapped markets.
- Analyzed sales data and developed channel strategy that led to revenue growth across the region.
- Led a sales team of 20 to achieve their sales targets.
Sales Manager
F&N Beverages Marketing
Shah Alam, Malaysia
2019.11 - 2022.10
- Coordinated promotional campaigns to boost brand visibility.
- Streamlined sales processes to enhance team productivity.
- Oversee strategic development of channel sales pipeline, employing relationship-building skills to identify and secure new business opportunities.
- Enhanced market penetration with effective territory management.
- Conducted detailed market analysis to identify new opportunities.
- Analysed sales reports to identify trends and update strategies.
- Supported front-line sales teams with well-coordinated administrative operations.
- Optimised sales methods to best engage, acquire and retain customers.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
District Sales Manager
F&N Beverages Marketing
Kuantan, Pahang
2011.10 - 2019.10
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Applied positive customer service approach to increase satisfaction levels.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
Sales Executive
Unilever Malaysia
Kuantan, Pahang
2006.04 - 2011.09
- Elevated brand awareness for significant market influence through strategic sales campaigns.
- Established strong relationships with key industry players to expand business reach.
- Identified new business opportunities that enhanced growth potential of the company.
- Crafted compelling pitches for securing high-value deals with clients.
- Developed customer loyalty with excellent customer service, leading to repeat business.
- Managed key client accounts meticulously, ensuring consistent delivery of service excellence leading to nurturing long-term partnerships.
- Presented sales data and insights to leadership to aid strategy development and planning.
Skills
- Distribution channel understanding
- Pricing strategy adaptability
- Multitasking capability
- Competitor awareness
- Resource allocation efficiency
- Microsoft office suite proficiency
- Sales reporting techniques
- Excel proficiency
- Territory management
- Channel sales strategy
- Performance analytics
- Sales forecasting
Languages
English
Upper intermediate
Chinese (Cantonese)
Advanced (C1)
Chinese (Mandarin)
Advanced (C1)
Malay
Advanced (C1)
Timeline
Regional sales manager
F&N Beverages Malaysia
2022.11 - Current
Sales Manager
F&N Beverages Marketing
2019.11 - 2022.10
District Sales Manager
F&N Beverages Marketing
2011.10 - 2019.10
Sales Executive
Unilever Malaysia
2006.04 - 2011.09