Summary
Overview
Work History
Education
Skills
Timeline
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Trixie Guantero

Head Of Marketing & Customer Experience
Shah Alam, Selangor

Summary

Proven leader in strategic marketing and data analysis, I significantly enhanced Dviation Group's brand presence and customer experience. Expert in digital marketing and adept at cross-functional collaboration, I drove innovative campaigns and partnerships, achieving substantial business growth. My analytical prowess and leadership skills consistently delivered impactful results, including turning around AirAsia X's IFE project to profitability within three months.

Overview

13
13
years of professional experience

Work History

Head of Marketing & Customer Experience

Dviation Group Of Companies
01.2018 - Current
  • Led a team of marketing professionals for successful product launches and promotions.
  • Implemented data-driven decision-making processes to guide innovative marketing strategies.
  • Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
  • Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
  • Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
  • Revamped company website, enhancing user experience and improving site traffic metrics significantly.

Project Engineer

AvioClean Services
10.2016 - 10.2017
  • Provided technical expertise throughout all phases of the project, ensuring accurate execution of designs and specifications.
  • Conduct and produce Feasibility Studies and Financial Analysis.
  • Ensure complete use of the feasibility studies to produce tangible results for business partners.
  • Perform comprehensive financial analysis to assist and support the preparation of short- and long-term strategic plans and activities for the business and partners.
  • Prepare application and business plan for obtaining financing needed for the project from Kuwait National Fund.

Technical Services Engineer

EuroAsia Excellence
01.2013 - 08.2017
  • Carried out reliability studies and data analysis as per Part M, in support of the aircraft maintenance program of the client, Jazeera Airways.
  • Assisted Managing Consultant in aircraft and records inspections for purchase and de-registration of five aircrafts for a client from German Air Wings.
  • Assisted Managing Consultant with aircraft and records inspections for registry of aircraft into Malaysian register for Berjaya Air.

Corporate Communications Manager

Dviation Group Of Companies
07.2013 - 03.2015
  • Enhanced brand reputation by developing and implementing strategic corporate communications plans.
  • Optimized internal communication channels for seamless information flow between departments, reducing redundancies in processes.
  • Drove successful product launches with comprehensive communication strategies tailored to each target audience segment.
  • Improved overall message consistency by creating and enforcing corporate communication guidelines across all departments.
  • Expanded social media presence by crafting engaging content that resonated with followers and encouraged sharing.
  • Managed company events, town halls and meetings.
  • Supported talent acquisition efforts with targeted employer branding campaigns that showcased company culture and values.
  • Analyzed market data to inform strategic decisions.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Researched latest market trends and analyzed data to develop public relations strategies and tactics.

Technical Services Engineer

AirAsia X Berhad
03.2012 - 01.2013
  • Managed operations on In-flight Entertainment (IFE), one of airline's ancillary project.
  • Provided sales reports and data analysis on profitable sectors.
  • Have turned around airline's IFE project from negative to positive profit in just 3 months with effective data analysis of sales trend based on routes and load factor and monitoring daily sales figures to ensure take-up rate of above break-even point in every flight.
  • Championed continuous improvement initiatives within the team to drive better outcomes in response times and service quality metrics
  • Ensured optimal software functionality with thorough testing, validation, and debugging efforts
  • Maintained high-quality service levels by diligently tracking incident reports, escalations, resolutions, and followups
  • Streamlined processes for increased efficiency with thorough troubleshooting and root cause analysis

Process Engineer – Failure Analysis

SFA Semicon Philippines Corporation
04.2011 - 03.2012
  • Conducted root cause analysis to identify, prioritize and eliminate process losses.
  • Designed and executed experiments to identify process improvements, leading to reduced costs and increased efficiency.
  • Collaborated with cross-functional teams to improve product quality, resulting in increased customer satisfaction.
  • Reduced production downtime by conducting thorough root cause analyses and implementing corrective actions.

Education

Bachelor of Science - Electronics And Communications Engineering

Holy Angel University
Angeles City, Philippines
04.2001 -

Skills

Strategic Leadership

Brand Management

Performance Analysis

Customer Experience Enhancement

Data Analysis and Performance Tracking

CRM Management

Digital Marketing

Social Media

Timeline

Head of Marketing & Customer Experience

Dviation Group Of Companies
01.2018 - Current

Project Engineer

AvioClean Services
10.2016 - 10.2017

Corporate Communications Manager

Dviation Group Of Companies
07.2013 - 03.2015

Technical Services Engineer

EuroAsia Excellence
01.2013 - 08.2017

Technical Services Engineer

AirAsia X Berhad
03.2012 - 01.2013

Process Engineer – Failure Analysis

SFA Semicon Philippines Corporation
04.2011 - 03.2012

Bachelor of Science - Electronics And Communications Engineering

Holy Angel University
04.2001 -

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Trixie GuanteroHead Of Marketing & Customer Experience