Dynamic leader with a proven track record in operations management and sales planning, honed at Lapardahaga Food Legacy. Excelled in fostering team collaboration and leadership, driving business growth through strategic marketing and customer relations. Adaptability and problem-solving aptitude led to significant achievements, including enhancing customer satisfaction and operational efficiency.
Hi, I’m
TRACY EMILIA JACK MURCH
BUSSINESS OWNER
Kuala Lumpur
Summary
Overview
20
years of professional experience
Work History
Lapardahaga Food Legacy
Bussiness Co-Owner
11.2017 - Current
Job overview
- Fostered a positive work environment by promoting collaboration, embracing diversity, and encouraging professional development opportunities for employees.
- Strengthened financial stability with prudent budget management, cost reduction initiatives, and meticulous record-keeping practices.
- Developed a strong brand presence with targeted marketing campaigns, social media engagement, and consistent messaging across all platforms.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Trained and motivated employees to perform daily business functions.
Vikteam Global Empire
Event Organizer
08.2016 - Current
Job overview
- Coordinated schedules and timelines for events.
- Improved overall guest satisfaction by implementing responsive customer service practices throughout the planning stages and during events themselves.
- Increased event attendance by strategically marketing and promoting events through various channels.
- Enhanced brand awareness through creative social media campaigns that showcased upcoming events and drove engagement from potential attendees.
- Reduced costs by negotiating discounts with suppliers while maintaining quality standards in all aspects of the event planning process.
- Managed budgets for multiple events, ensuring cost-effective allocation of resources and maximizing returns on investment.
- Developed partnerships with local businesses to secure sponsorships, enhancing event funding and visibility.
- Brainstormed and implemented creative event concepts and themes.
- Performed event coordination for larger parties and gatherings.
Freelancer
Disc Jockey
05.2009 - 03.2020
Job overview
- Demonstrated adaptability in performing under varying conditions, from small intimate gatherings to large-scale festivals.
- Cultivated strong relationships with venue owners and managers, leading to increased booking opportunities.
- Collaborated with other entertainers such as bands or dancers for a well-rounded event atmosphere that exceeded expectations.
- Enhanced customer satisfaction by collaborating with event organizers to tailor performances according to specific preferences.
- Engaged guests at special events by playing fun, lively songs and encouraging dancing.
- Managed sound quality levels during performances to ensure optimal listening experiences for attendees.
Mysterious Asia Sdn Bhd
Business Development
12.2013 - 08.2015
Job overview
- Tracked marketing performance metrics, optimizing campaigns for maximum impact and ROI.
- Boosted client engagement by developing and implementing targeted marketing strategies.
- Increased brand awareness through effective social media campaigns and content creation.
- Participated in industry networking events to establish connections with potential clients and partners.
- Supported the negotiation process with potential partners, facilitating mutually beneficial agreements.
- Scheduled social media postings to advertise products and generate site traffic.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
- Contributed to mock-ups, email campaigns, and social media content.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Analyzed competitor offerings, providing valuable insights for product development and positioning.
Mastika Jaya Group Of Companies
Personal Assistant To Managing Director
07.2011 - 12.2012
Job overview
- Provided general administrative support including scheduling meetings, making travel arrangements and managing documentation.
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Maintained confidentiality and discretion while handling sensitive information relevant to company operations.
- Managed travel arrangements including flights, accommodations, and itineraries for smooth business trips.
- Kept detailed track of household and maintenance inventory and schedules.
- Maintained entire family's schedule and organized events.
360xpress Citycenter Kuching
Guest Service Assistant
12.2009 - 12.2010
Job overview
- Provided personalized recommendations for local attractions, promoting positive guest experiences outside of the establishment.
- Communicated effectively with team members to guarantee smooth operations during high-volume periods.
- Handled guest complaints calmly and efficiently, rectifying issues to maintain customer loyalty.
- Managed reservation system updates accurately, preventing double bookings or other discrepancies.
- Assisted guests with special requests, ensuring their needs were met promptly and accurately.
- Processed guest check-ins and check-outs following procedures for fast turnover.
- Resolved guest complaints and discrepancies in prompt and courteous manner.
Bina Puri Sdn Bhd
Secretary
08.2005 - 03.2009
Job overview
- Maintained daily report documents, memos and invoices.
- Handled sensitive information discreetly, maintaining confidentiality when managing personnel files or financial data.
- Prepared professional correspondence, including memos, letters, and emails, ensuring accuracy and timeliness.
- Managed executive calendars, scheduling appointments and meetings to optimize time management.
- Scheduled appointments and conducted follow-up calls to clients.
- Promoted a positive image of the organization through clear communication both internally with colleagues and externally with clients.
- Maintained accurate records of office expenses, assisting in budget preparation and cost control efforts.
- Assisted in event planning and execution for company functions such as conferences, workshops, or social gatherings.
- Booked airfare, hotel, and ground transportation to coordinate office travel.
Mestika Yakin Sdn Bhd
Technical Clerk
01.2005 - 08.2005
Job overview
- Developed strong relationships with vendors, facilitating seamless procurement processes and timely deliveries of supplies and equipment.
- Organized and maintained accurate records, contributing to efficient office operations and easy access to information when needed.
- Conducted research on industry trends to provide relevant context during strategic planning sessions.
- Assisted in budget preparation, monitoring expenses throughout the fiscal year to prevent overspending or unnecessary costs.
- Collaborated with engineering team to determine project specifications.
- Gathered records pertinent to specific problems, reviewed for completeness and accuracy and attached records to correspondence as necessary.
Education
Sekolah Menengah Bantuan St. JosephKuching, Sarawak, Malaysia
High School Diploma
04.2001
University Overview
General Studies B 3.00
Malay Language B 3.00
History C 2.00
Economics C 2.00
MUET (Aggregated : 187, Band 4)
Sekolah Menengah Bantuan St. TeresaKuching, Sarawak, Malaysia
High School Diploma
04.2001
University Overview
Subject Grade
Bahasa Melayu 2A
Bahasa Inggeris 2A
Pengetahuan Moral 3B
Sejarah 7D
Matematik 6C
Sains 3B
Perdagangan 6C
Prinsip Akaun 7D
Ekonomi Asas 4B
English Language 1119 (Grade 6, G.C.E Ordinary Level Grade C)
Skills
Social Media Marketing
Languages
Iban, Bidayuh
Native language
English
Upper intermediate
B2
Malay
Proficient
C2
Iban
Intermediate
B1
Timeline
Bussiness Co-Owner
Lapardahaga Food Legacy
11.2017 - Current
Event Organizer
Vikteam Global Empire
08.2016 - Current
Business Development
Mysterious Asia Sdn Bhd
12.2013 - 08.2015
Personal Assistant To Managing Director
Mastika Jaya Group Of Companies
07.2011 - 12.2012
Guest Service Assistant
360xpress Citycenter Kuching
12.2009 - 12.2010
Disc Jockey
Freelancer
05.2009 - 03.2020
Secretary
Bina Puri Sdn Bhd
08.2005 - 03.2009
Technical Clerk
Mestika Yakin Sdn Bhd
01.2005 - 08.2005
Sekolah Menengah Bantuan St. Joseph
High School Diploma
04.2001
Sekolah Menengah Bantuan St. Teresa
High School Diploma
04.2001
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